Did you know that 64% of small businesses use email marketing to reach customers? Simply put, email marketing is effective. And when it comes to this type of digital marketing, one of the most important things you can do is build a list of subscribers.
When you build email lists, you’re able to cultivate and target a captive audience that you can market to over and over again. And while building your email list may seem like a daunting task, it’s actually not as difficult as you might think.
In this article, we’ll walk you through the steps needed to start building your own real estate email list. Then, we’ll provide you with a solution that can help you save wasted time and money when building email lists.
Tips for Building Your Real Estate Email List
Okay, first thing first. Before you think about what information you need to build a real estate email list, let’s talk about tips for how to get those sign-ups. After all, if you don’t have anybody on the list, it doesn’t matter what kind of information you’re collecting.
Create a Landing Page
A landing page for a real estate email list is a great way to increase your website’s conversion rate. By providing visitors with a landing page, you can collect their contact information and turn them into leads.
What should be on this landing page? Well, the sign-up form should be in the header for sure! However, if they’re inclined to scroll down, be sure to talk about the value your email list will offer them. Highlight all of the great, exclusive information or tips they’ll be able to receive if they sign up.
If you have customer reviews or other types of testimonials, it’s helpful to include those as well. They’ll add credibility which can go a long way in today’s saturated digital world.
Make It Simple to Sign Up
Once people are on your landing page, make it super simple for them to sign up for your email list. Put the sign-up form in the top third of your page and make the fields as simple as possible.
While you definitely need to collect good information (we’ll get into that in just a bit), it helps to ensure that you’re not overloading your new potential contacts with too many questions right off the bat.
Offer an Incentive
If you see that people aren’t signing up then try offering an incentive. Depending on what you offer in the real estate industry, this could be anything from exclusive access to real estate tips or even discounts on home-related services.
Ultimately, the incentive is up to you. Often, in the real estate industry (and plenty of other industries), offering some sort of freebie is a great way to encourage people to sign up for an email list. This might look like a free guide on how to attract potential homebuyers, for example. Or it might look like a free guide on how to prepare a home for sale.
Put Your Sign Up Form Everywhere
Now that you have your landing page and sign-up form, put it everywhere! A link to the page where people can sign up should be in your email signature, on your social media, and perhaps even on your business card.
Use the Right Email Provider
Finally, it’s important that you’re using a good email provider. Find a platform that makes it easy to automate all of your email marketing tasks. This includes importing new contacts and sending out automated trigger emails.
Ultimately what you’re looking for is a platform that makes it easy to automate email marketing while also allowing you to schedule and send high-quality, visually-appealing emails.
What Information You Need to Build an Email Marketing List
Now that you know how to build a list, what kind of information should be on that? Really, as much information as you can get from people! However, here are some basics.
Name & Contact Information
You absolutely want people to put their name as well as their email. Why is their name important? Studies show that people respond better to personalized emails. So if you ask for their name when signing up, you can personalize future emails.
Other great personal information to collect, if you can, that will allow you to personalize emails down the road include birthdate and interests. However, those aren’t as necessary.
If you market to homebuyers or those looking to sell their homes, getting an address is a great idea. Or, simply request a general location if you market to real estate agents, for example. This allows you to send localized offers and information that are particularly relevant to them.
Again, this might depend on what area of real estate marketing you specialize in, but if you ask potential sign-ups for their interests, you can make sure you’re customizing future emails to them. Likewise, if you market to real estate agents then you might ask about their areas of expertise.
This could look like putting checkboxes in the sign-up form regarding future information they’d be interested in receiving. They could check the area of real estate they work in (such as commercial, multifamily, residential, etc.). Then, you can send them offers and information relevant to their area of interest.
Let Us Build Your Real Estate Email List for You
Building a real estate email list takes time and a lot of patience. It’s also, honestly, a lot of manual work. From inputting sign-in sheet information from open houses to creating the landing page to attract sign-ups, there’s a lot that goes into real estate email marketing.
If you’re interested in building a list that’s full of real estate agents that can help connect you to the right leads, let us build your real estate email list for you. We offer the most up-to-date and comprehensive USA real estate email lists in the industry.
Click here to learn about how you can access a list with over 2 million licensed real estate agents on it.