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How To Build a Better Builder & Contractor Email Campaign

The residential construction industry is making a slow and steady comeback, but that doesn’t mean it’s without challenges.

  • Material costs and supply chain woes: The cost of key construction materials like lumber, steel, and concrete has skyrocketed over the past couple of years.
  • According to the National Association of Homebuilders, (NAHB) high prices and interest rates are major problems. And inflation is still rising so mortgage affordability continue to be a factor in 2024. If you build them, will they be able to afford them?
  • Labor shortage: A chronic lack of skilled labor continues to plague the industry.

If there are two words to describe the construction industry in 2024, it would be cautiously optimistic.

You bet it’s already been a tough year for builders and contractors. Now imagine how tough it is if you’re a builder & contractor marketer. With that in mind, here are some ideas that will help you reach your target, engage your reader, and hopefully improve sales.

. Do Your Research

Where is home building hot and where is it not? Florida is hot. Lennar is building homes and condos as fast as they can find vacant land. Marketers should focus on this company if you haven’t already.

Austin and Dallas, Texas are hot. D.R. Horton and Pulte should be on your email list. Believe it or not, Buffalo, New York is also on the top home builder list for 2024, according to Zillow. A little research goes a long way.

. Refine Your Strategy

Put yourself in the readers head. Material costs are too high. Can you
help a builder save money on lumber? Or tools or drywall? Labor shortage – can you help a contractor with skilled employers? Any tips or tricks of
the trade?

Providing value to your reader is essential for an effective email marketing strategy. When you provide value, your emails are more likely to get opened.

. More Personalization

Personalization is one of the best ways to keep your reader engaged. Sending generic and impersonal emails can show a lack of creativity and strategy, and it can lead to a quick delete.

Even if you’re sending messages to hundreds or even thousands of people, personalization gives the impression that you are talking directly to one person. Experts believe that personalizing your email improves the performance of your campaigns by as much as 50%.

. Segment Your Subscribers

Target your users more directly and intelligently. Home builders, carpenters, concrete specialists, construction managers, etc. all should

be segmented for maximum engagement. Location segmentation is
critical. Focus on the areas where the builders are building.

. Invest in A Better Email List

A good email list is the foundation of an email campaign. You can merge your list with a new, up to date, verified email list from a reliable provider. We recommend the Email List Company because it targets your prospects by city and state for pinpoint accuracy. It will help you build a better campaign for builders and contractors and turn a cautiously optimistic year into a positively successful one.

How To Overcome Email Fatigue

Email Fatigue : A person receives about 125 emails every day. Over 293 billion emails are sent out every day. There are over 4.2 billion email users. Add it all up: that’s about 45,000 emails a year multiplied by 4.2 billion and you get 191,625,000,000,000 emails every year. That’s a lot of emails. That’s a lot of tired eyes.

While it’s proof that email marketing still works, it can be exhausting for users after a while. Here are some proven ways to keep your readers awake and engaged – no matter how many emails they are inundated with every day. (Visine and coffee not included.)

Limit Your Emails

if you send out emails too frequently, it’s likely you’re going to piss off your readers, no matter how clever or catchy your email is. Hubspot reports that 51% say they unsubscribe because emails come too often. Once a week is a good idea.

Better Strategy

What is your immediate goal? What do you want to achieve? What are the main points you want to address? How can you engage your prospects? And how can you do it concisely, and effectively?

Providing value to your subscriber is essential for an effective email marketing strategy. When you provide value, your emails are more likely to get opened.

More Personalization

Personalization is one of the best ways to keep your reader engaged. Sending generic and impersonal emails can show a lack of creativity and strategy, and it can lead to a quick delete.

Even if you’re sending messages to hundreds or even thousands of people, personalization gives the impression that you are talking directly to one person. Experts believe that personalizing your email improves the performance of your campaigns. Use your contacts’ first names. Trigger your subscriber’s interests and send personalized emails based on your opt-ins.

Segment Your Subscribers

Another way to keep your email marketing engaged is to segment your email list. This targets your users more directly and intelligently. 

According to Lyris’s Annual Email Optimizer Report, marketers that use email segmentation have a 24% higher open rate. Subscribers want  content that is relevant to their likes and dislikes – and it can create a satisfying customer experience. Properly segmenting your lists will maximize engagement and prevent email exhaustion.

Develop An Email Cadence Strategy

You should develop an effective email cadence strategy to ensure your emails’ frequency, content, and timing are optimal per the user’s preference. To find the right time for your emails, try testing different timings and frequencies. Then, analyze your findings and stick to one  that generates value for the recipient.

Invest in A Better Email List

A good email list is the foundation of your email campaign. Maybe you’re sending your campaigns to the wrong people.

You can merge your list with a new, up to date, verified email list from a reliable provider. We recommend the Email List Company because it targets your prospects by city and state for pinpoint accuracy, it segments your subscribers, and it’s the most up to date and trusted marketing list company in the business.

We’re not guaranteeing these tips will end email fatigue because the market is always evolving. But it will help your emails stand out from the crowd and ease a user’s eyesore. If a person gets 125 emails a day, your email could be the one that is opened.

The Government’s War on Air Conditioners Is Heating Up

Is there anything the government won’t do to placate the climate change activists in the Democrat Party? Not a chance. Here’s what they’ve done so far:

  • The 2022 Inflation Reduction Act that invests hundreds of billions of dollars in clean energy. The Foundation of Government Accountability says it actually increased inflation and did little to promote clean energy.
  • A new EV Bill signed on March 24 requires every new passenger car and light truck be an EV or hybrid by 2032.
  • The EPA (Environmental Protection Agency) issued a final rule in December that sharply reduces emissions of methane and other harmful air pollution from oil and natural gas operations.
  • Now there’s a new regulation that requires your air conditioner, refrigerator, and other appliances to reduce hydrofluorocarbon(HFC) emissions by 85% over 15 years – including a 40% reduction starting this year.

Climate Change

The climate is always changing. But one sign that the world is warming is from evidence gathered from satellites, historical records, thermometers, and weather stations. Since 1880, average global temperatures have increased by about 1.7 degrees Fahrenheit. Global temperature is projected to warm by about 2.7 degrees Fahrenheit by 2050 and 3.6-7.2 degrees Fahrenheit) by 2100.

Advantages

Air conditioning is a lifesaver especially during extreme heat waves. However, only about 8% of the 2.8 billion people living in the hottest – and poorest — parts of the world currently have AC in their homes. In comparison, about 90% of the population in the U.S. has access to AC, compared to 9% in Indonesia and 5% in India.

Problems

Hydrofluorocarbons (HFCs) are the newest culprits. They are widespread in air conditioners, refrigerators, aerosols, and other appliances. While they do not deplete the ozone layer, as once thought, some of them have a high Global Warming Potential (GWP) – according to the United Nations Environment Program.

The government has cracked down on the HVAC (Heating, Ventilation and Air Conditioning) industry by releasing new standards for cooling equipment that require all 14 SEER air conditioners and heat pumps to be phased out this year.

What is SEER?

SEER is short for Seasonal Energy Efficiency Ratio, which is a number that measures the energy efficiency of your air conditioner or heat pump. The higher the SEER number, the more energy efficient. Newer 15 SEER systems are expected to cost 20-50% more, so many homeowners are trying to upgrade their AC before the supply of non-15 SEER systems runs out.

Backlash

A consumer backlash is heating up, especially when these air conditioner quotas go into effect this summer. It seems like it’s just another overreach by the government without any regard to the people they serve and the additional cost they need to pay. Congress needs to rein in these new regulations and make corrections before it becomes law.

Is It Time To Spring Into a New Home?

Spring is usually a good time to buy and sell a home. Not this year. Just like 2023, it is filled with uncertainty. The price of a new home is still sky high, there’s a lack of inventory and even though building has picked up, mortgage rates are making the American dream difficult unless you won the lottery.

After a dramatic increase in 2022, the average price of a new home dropped slightly in 2023 from $540,000 to $511,100. It has dropped even more, but according to the National Association of Realtors (NAR) the predicted median home price will rise 1.4% to $395,100 in 2024, and then another 2.6 percent to $405,200 in 2025.

Despite all these headwinds, builders are optimistic because of consumer demand. 80% of builders anticipate starting more homes this year, and 51% expect starts to increase more than 10% compared to 2023, Ali Wolf, chief economist with housing research firm Zonda, said.

Inflation

Today’s mortgage rates remain stubbornly high despite lower inflation. The current average 30-year fixed mortgage rate is 7.09 percent, according to Bankrate’s most recent data.

Many people have put off the buying a new home and are now renovating, restoring, or remodeling their current houses. According to Screenmobile, the house restoration firm, U.S. home renovation business accounts for well over $400 billion in annual revenue and is projected to reach $510 billion this year.

These homeowners are “locked in” at low interest rates and unwilling to sell due to higher home and mortgage prices, so demand continues to outpace housing supply.

Lack of Inventory

Home buyers who have been frustrated by a lack of inventory are looking to builders for more housing options. Builders are answering buyers’ affordability concerns with sales incentives, like buying down mortgage rates or assistance with closing costs, according to Melissa Tracey at Realtor Magazine.

Townhomes

Townhome construction surged to its highest rate in more than 17 years. The single-family attached housing style, which often comes with a lower price tag, has become a viable option. Overall, townhouses accounted for nearly 20% of the total housing starts in the final quarter of 2023.

“The townhouse market is one of the bright spots in the new-home sector,” said Robert Dietz, chief economist of the National Association of Home Builders. This sector continues to outperform with a growing number of home buyers—young and old—who are looking for medium-density residential neighborhoods. In Florida, big corporate contractors like Lennar are building townhomes like they’re going out of style.

Mortgage Rates

Mortgage rates are expected to decline later this year as the U.S. economy weakens, inflation slows and the Federal Reserve cuts interest rates. The 30-year fixed mortgage rate is expected to fall to the low 6% range through the end of 2024, dipping into high 5% territory by early 2025.

Time To Buy?

Still have spring home fever? If you have good credit, a big down payment, and you can find a home in a town you like, go ahead, spring for it!

Here’s some good advice. A real estate agent can help you navigate through these turbulent times. You get a high-quality, up to date list of real estate agents targeted to your specific market by going to the Email List Company, the #1 trusted source for real estate agent lists for over 20 years.

Biden Doubles Down on Electric Vehicles. Ouch!

Just when you thought it was safe to drive a gas-powered vehicle again, the federal government has created a whole new set of roadblocks.

On Wednesday March 20, Biden and his climate change activists issued one of the most extreme regulations in the nation’s history; every new passenger car and light truck sold in the United States must be an EV (electric vehicle) or hybrid by 2032.

This is an audacious move not only because EV sales have slowed to a crawl but it’s also an election year and Michigan – with a huge number of voters in the car business – is in play.

Just last February, the EPA considered dialing back requirements for the auto industry when suddenly  – out of nowhere – they reversed course and turned the EV push into a shove.

Nearly three years in the making, the new Environmental Protection Agency (EPA) regulations would fundamentally transform the American automobile market. Almost 1 million electric vehicles rolled off assembly lines last year, but they made up just 7 percent of total U.S. car sales, far from the 56 percent target under the new regulation. Many of those cars are sitting on dealer’s lots collecting dust.

In The Hole

Car manufacturers are losing billions on EVs. Ford predicts it will lose $4.5 billion this year. They lose nearly $60,000 for every electric vehicle sold. GM’s losses are just as bad. Chevy lost $7,400 for every Chevy Bolt that they sold – so much money, in fact, the model has been discontinued.

EVs have been estimated at up to 45 percent more expensive to produce than internal combustion engines, with a third of the cost attributed to the battery.

More Problems

Then there’s the continued lack of public charging. CNN Business estimates that the U.S. will need 182,000 fast chargers for EVs by 2030. There are currently fewer than 40,000 and about a quarter of those are in California.

Tax credits are available to help offset the cost of EVs, but the rules are complicated. Some come with restrictions on where the vehicle is built, where the battery pack and parts are from, the price of the vehicle, and the household income of the buyer.

It all boils down to this: with the exception of a few brands (Tesla), people don’t like them. Even more, they don’t like them being jammed down their throats.

The Biden Administration’s Environmental Agenda includes a wide range of rules, according to the New York Times:

  • Gas Permit Pause: Louisiana and 15 other states sued the Biden administrationover its decision to stop approving new permits for facilities that export liquefied natural gas. LNG is the cleanest form of fossil fuel.
  • Tailpipe Rule: This climate regulation will ensure that the majority of new passenger cars and light trucks sold in the U.S. are all-electric or hybridsby 2032.
  • Green Economy: The climate law that President Biden signed has created a number of challenges. Wind and solar power has grown rapidly, but inflation, rising interest rates and the increased costs of building materials have forced developers to renegotiate or even cancel projects.

End Quotes

Akio Toyoda (Chairman Of Toyota): I’m going to make electric cars, I’m going to make hybrid cars. I’m going to make gas cars. Let the consumer decide.

Donald Trump: If Biden administration’s electric vehicle policies are enacted – inexpensive Chinese cars could wipe out the entire American auto industry.

Bernie Moreno (Ohio GOP candidate):  This irrational move towards electric vehicles – this manic move is going to destroy the auto industry in America.

Joe Biden: God save the queen, man.

The division between the federal government elite and the average American continues. The battle against gas powered cars rages on, car manufacturers continue hemorrhaging money and the government that is supposed to be for the people by the people no longer gives a damn what you want or think.

A Guide to Trendy Email Design Ideas for Email Marketing in 2024

In the digital landscape, email marketing remains a cornerstone for businesses looking to connect with their audience. In 2023, an estimated 347.3 billion emails were sent and received across the world. By 2025, this number is projected to reach 376 billion.

However, with email inboxes overflowing, standing out is more challenging than ever. So how can businesses leverage email marketing effectively and get noticed? The answer is using exceptional email design.

A successful email marketing campaign involves utilizing eye-catching and innovative email designs. From interactive elements to bold visuals, the email design ideas below can transform your email campaigns into compelling experiences that drive results.

Focus on Minimalist Layouts

Sometimes when it comes to email designs, less is more. Minimalist layouts often rely on ample white space to create a clean and uncluttered look. A strategic use of white space helps to draw attention to key elements of the email and makes the content easier to read.

Minimalist designs typically use simple and easy-to-read typography. This means using a limited number of font styles and sizes to maintain consistency and readability. It also involves using a limited color palette that focuses on one or two main colors to create a cohesive look and prevent the email from looking too busy.

A minimalist layout relies on a clear hierarchy of information. This means the most important elements are the most prominent. This helps to guide the reader’s eye and makes it easier for them to navigate the email.

Employ Dark Mode Optimization

Dark mode optimization involves designing emails that look visually appealing and are easy to read when viewed in dark mode. Using the dark mode setting can reduce eye strain and improve readability for some, especially in low-light environments.

Use colors that provide sufficient contrast to ensure readability. For text, use lighter colors on dark backgrounds and vice versa. Avoid using colors that are too bright or too dark, as they can strain the eyes.

Choose a background color that is comfortable to view in dark mode. Dark gray or black backgrounds are common choices, but you can also use other dark colors that align with your brand’s color palette.

Add Interactive Elements

Interactive elements in email design refer to features that allow users to engage with the content directly within the email. For 88% of marketers, using interactive content can help brands differentiate themselves from competitors. It also generates 52.6% more engagement than static content.

Buttons are clickable interactive elements that can be used to direct users to a specific webpage, product, or action. They are typically designed to stand out and encourage clicks. This makes them useful for driving traffic and conversions.

Forms can collect user information such as email addresses, preferences, or feedback. They are typically used for lead generation or to gather data for market research.

Other forms of interactive elements to include in email design ideas include polls, quizzes, and surveys. Carousels allow email viewers to scroll through photo content with ease.

Embed Video Content

Embedded video content provides direct engagement in email marketing through branded media. Videos are a great way to showcase your brand’s personality and values. They allow you to connect with your audience on a more personal level and build stronger relationships.

Using videos lets you convey complex information or demonstrate products and services in a more engaging and easy-to-understand format. This can help increase understanding and drive conversions. Including video content in emails can increase click-through rates by as much as 200-300%.

Video content can significantly increase engagement rates in emails. Videos are more dynamic and visually appealing than plain text or images. This aspect makes them more likely to capture the attention of recipients.

Utilize 3D Graphics

3D graphics are inventive email design ideas. Using 3D graphics can create a strong visual impact and grab the attention of recipients. They can make your emails stand out in crowded inboxes and increase engagement rates.

3D graphics are also ideal for showcasing products from different angles. They allow recipients to get a better sense of the product’s features and design. This can lead to higher conversion rates.

When using 3D graphics in email design, it’s important to ensure compatibility with different email clients and devices. Some email clients may not support 3D graphics. It’s important to use them thoughtfully and in a way that enhances the overall user experience.

Include Animated GIFs

Animated GIFs add visual interest to your emails and can help grab the attention of recipients. Like videos and interactive content, they are more engaging than static images and can make your emails stand out in crowded inboxes.

Animated GIFs can be used to tell a story or convey a message more dynamically. They allow you to show a sequence of events or highlight key features of a product or service. Additionally, animated GIFs are great for demonstrating how a product works or showcasing its features.

Using animated GIFs can help you showcase your brand’s personality and style. They allow you to add a touch of fun or creativity to your emails and stand out.

Incorporate Bold Typography

Bold typography is used to emphasize key messages or important information in your emails. By using bold fonts, you can draw attention to specific words or phrases and make them stand out to recipients.

Incorporating bold typography can improve the readability of your emails. This is especially beneficial for mobile users or those viewing your emails on small screens. Bold fonts can make text easier to read and understand, even at a glance.

Bold typography can add visual impact to your emails and contribute to hierarchy, making them more engaging. Bold fonts can create a sense of urgency or importance, prompting recipients to take action.

Maintain Brand Consistency

Brand consistency is essential in all marketing campaigns. Consistent use of colors, fonts, logos, and imagery helps recipients recognize your brand immediately. This can lead to higher engagement and better brand recall.

Brand consistency builds trust with your audience. When your emails look and feel consistent, they signal increased professionalism and reliability. This strengthens your brand’s credibility as a result.

Consistency in branding ensures that your message is clear and easily understood. When your brand elements are consistent across all communications, recipients can quickly grasp the purpose and intent of your emails.

Implement Personalization

Personalization is one of the best email design ideas for increasing engagement. It involves tailoring email content and messaging to individual recipients. You can segment and create targeted email lists to send out different types of emails based on consumer aspects such as:

  • Preferences
  • Behaviors
  • Past interactions
  • Demographics
  • Purchase history

Personalization helps you build stronger relationships with your customers. By showing that you understand their preferences and needs, you can create a more personalized and positive experience for them. With email personalization, you send emails that are more relevant to each recipient.

By leveraging data such as past purchases, browsing behavior, or location, you can tailor your content to match the recipient’s interests and needs. Even including a personalized subject line in your emails with the customer’s name can increase open rates by 26%.

Engage in Storytelling

Storytelling creates an emotional connection with your audience. By sharing stories that resonate with them, you can evoke emotions such as empathy, joy, or nostalgia. These emotions help build stronger subscriber relationships.

Engaging in storytelling establishes and reinforces your brand’s identity. By telling stories that reflect your brand values, personality, and mission, you can create a more memorable and distinctive brand image.

Stories are more engaging and memorable than plain facts or information. They capture the attention of your audience and draw them into your message. In email marketing, this makes them more likely to read your emails and take action.

Share Personal Stories

In addition to storytelling, sharing personal stories can also be beneficial for email design ideas. Personal stories make your brand more relatable to your audience. For instance, a family-owned business that shares the history of its business is much more likable than a big corporate store.

By sharing personal experiences, you can show that there are real people behind your brand and make it easier for your audience to connect with you on a personal level. Personal stories can help you demonstrate your brand’s values such as what you stand for and what is important to you.

Personal stories evoke emotions. When you share stories that are personal and meaningful, you can create a deeper emotional connection with your audience. This leads to stronger relationships and increased loyalty.

Integrate Accessible Design

Accessibility in email marketing refers to designing emails that can be easily accessed and understood by everyone. This includes people with disabilities such as visual impairments, hearing impairments, or motor disabilities.

One aspect of accessibility is ensuring that emails are compatible with screen readers used by people with visual impairments. This includes using alt text for images and ensuring that the email is structured in a way that is easy to navigate.

Using a readable font size and type is important for accessibility. Fonts should be large enough to be easily read, and sans-serif fonts are generally preferred, as they are easier to read on screens.

Consider Responsive Design

With accessibility also comes the task of responsive design. Responsive design in email marketing refers to the practice of creating emails that adapt to the screen size and device of the recipient.

A responsive design provides a better user experience for recipients. By ensuring that your emails are easy to read and navigate on any device, you can improve engagement and click-through rates.

Using responsive design can lead to better conversion rates. By providing a seamless experience for recipients, you can increase the likelihood that they will take the desired action, like making a purchase or signing up for a service.

Provide Mobile Optimization

Mobile optimization is one of the most crucial email design ideas for 2024. With the increasing use of mobile devices, responsive design ensures that your emails are optimized for mobile viewing. This includes adjusting the layout, font sizes, and image sizes to fit smaller screens.

Using larger font sizes and easy-to-read fonts improves readability on mobile devices. Fonts should be at least 14-16px for body text and 22-24px for headers to ensure readability on smaller screens.

Optimize images for faster loading times on mobile devices. Use images with smaller file sizes and ensure they are scaled appropriately for mobile screens.

Introduce User-Generated Content

User-generated content (UGC) is any content created by users or customers rather than the brand itself. In the context of email marketing, UGC can be incorporated into emails to add authenticity, credibility, and engagement.

Including customer reviews and testimonials in emails can help build trust with your audience. These reviews provide social proof and can influence purchasing decisions.

You can also encourage users to share photos and videos of themselves using your products or services. This can be a powerful form of UGC.

These visuals can be used in emails to showcase real-life examples and experiences. Sharing user-generated social media posts that mention or tag your brand is another great way to showcase positive interactions with your brand.

Emphasize Local Content

Even local businesses can reap the benefits of email marketing. This email marketing strategy targets customers or potential customers who are located near the business’s physical location. This allows businesses to tailor their messages to the specific needs and interests of local customers.

Local businesses can use email marketing to promote special offers, discounts, or events relevant to local customers. This can help drive foot traffic to the business and increase sales.

Local businesses can use email marketing to collect feedback and reviews from local customers. This can provide valuable insights into customer satisfaction and help improve the business’s products or services.

Find More Email Design Ideas and Tips at The Email List Company Today

Email marketing is a versatile and multi-faceted marketing tool. The right email designs can captivate your audience, increase open and click-through rates, and ultimately drive conversions. With these email design ideas, you’ll always be able to stay ahead of the competition.

The Email List Company strives to offer the most comprehensive and up-to-date email lists. We have over 20 years of experience and work with a multitude of different industries.

View all of our industry email lists by state on our website today.