10 Big Stats About The Booming Email Marketing Business -2023

Last year, we published a BIG list of statistics about email marketing and how it’s continuing to grow. This year, we gathered the same stats and put them side-by-side on our 2022 list, so you can see what’s growing and what’s slowing. Most stats are even BIGGER. Credit for the 2022 list goes to Katrina Kirsch at HubSpot. So, here we go with the 2023 list of email marketing statistics:


  1. 2022 – There are 4 billion daily email users.
       2023 – There are 4.37 billion daily email users.
  2. 2022 – 64% of small businesses use email marketing to reach customers. 
       2023 – 65% of small businesses reach their customers through email marketing.
  3. 2022 – Marketers who used segmented campaigns see as much as a 760% increase in         revenue
       2023 – Marketers who use segmented email campaigns see as much as a 760% increase in revenue. (No change)
  4. 2022 – 4 out of 5 marketers said they’d rather give up social media than email marketing.
       2023 – Email marketing is 40 times more effective than Facebook and Twitter when it comes to customer acquisition
  5. 2022 – The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027.
       2023 –  Email marketing revenue is estimated to reach almost $11 billion by the end of 2023. (Statista)
  6. 2022 – More than 306 billion emails are sent and received each day. (Statista)
       2023 – The number of emails sent and received per day in 2023 is 347.3 billion—a 4.3% increase from the previous year. (Oberlo)
  7. 2022 – Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%.(Constant Contact)2023 – Across all industries – the average email open rate34.46% the click-through rate is 1.33%, and the bounce rate is 10.09%. (Constant Contact)
  8. 2022 – 78% of marketers have seen an increase in email engagement over the last 12 months. (HubSpot)
       2023 – 77% of marketers have seen an increase in email engagement over the last 12 months. (HubSpot)
  9. 2022 – 80 percent of email marketers use AI tools in order to automate customer interactions. (Statista)
       2023- 90 percent of email marketers use AI tools in order to automate customer interactions. (Statista)
  10. 2022 – Fridays have the highest email open rates.
        2023 – Emails sent on Tuesday and Thursday have the best open rates according to Sendinblue.We can’t wait to see what the stats are like next year in 2024. Keep following the Email List Company for the latest tech news, trends, and trivia.

How To Prevent Social Media From Harming Your Children

The Problem

It’s getting worse by the day. Kids and teens are spending more time than ever on social media, their cute little faces glued to the screen, and the number of hours spent online rising sharply since the pandemic, according to research organization Common Sense Media.

They found that overall screen use among teens and tweens increased by 17 percent from 2019 to 2022 — growing more rapidly than in the four years prior. On average, daily screen use went up among tweens (ages 8 to 12) to five hours and 33 minutes from four hours and 44 minutes, and to eight hours and 39 minutes from seven hours and 22 minutes for teens (ages 13 to 18).

New York Times writer Melinda Moyer says that a particular concern is an upswing in social media use among children ages 8 to 12, on platforms like Instagram, Snapchat, and Facebook, even though these platforms require users to be at least 13.

Diana Garber, the founder of Cyberwise, says, “The huge number of kids using social media when they’re so young — it makes me want to cry. These social media apps are not designed for children.”

“You worry if it’s replacing activities, like sleep, family time, reading, chores — other things that are positive for kids,” world-renowned child psychiatrist Dr. Devorah Heitner says. “That’s definitely a real concern.”

In fact, social media is a big reason teen depression has increased over the last decade. Surveys show that teen depressive symptoms and suicide showed exponential increases, especially among females.

Teenagers who spent more time on social media were more likely to have mental health issues. Those who spent more time on unplugged activities, like in-person social interaction, exercise, sports, homework, and books were less likely to experience these issues.

Over the last decade, this theory has been confirmed by more research linking teenagers’ use of social media with increased depression. For example, in a 2018 study, 14-to-17-year-olds who used social media seven hours a day were twice as likely to have been diagnosed with depression, and have been treated by mental health professionals, or taken medication for psychological or behavioral issues.  

They contend that while teen social media use has risen by almost 97%, mental health concerns have also risen. Between 2007 and 2018, social media may have contributed to an increase in the teen suicide rate almost by 146%. Social media use may contribute to:

  • Depression
  • Eating disorders
  • Body dysmorphia
  • Sexual exploitation
  • Self-harm
  • Suicide

The Solution

So, what’s the solution? There is no definitive answer. Social media and teenagers are tied together as tight as a drum.

One exercise Ms. Graber does with her students — and that parents could also try at home — is to ask kids to analyze how they spend their time over the course of a single day. Often, “they are kind of surprised at how much time they spend on screens,” she said.

Then, she asks them to create a bucket list of 25 things they would do if screens didn’t exist and then suggests they take a 24-hour vacation from screens, encouraging them to accomplish some bucket-list tasks during that time.

Parents may also want to sit down with their kids and create a technology agreement, outlining various details including when and where kids can use screens and for how long. She said younger kids should watch YouTube only when a parent is in the room with them.

Dr. Heitner said that parents should explain the importance of actual reality vs. virtual reality and that what kids share on social media will reflect on them.  It might also be helpful to discuss the performative nature of social media so that kids understand that people “post when they’re having a really good time, or when they’re having a really good hair day, and that doesn’t necessarily reflect their constant lived reality.”

Whenever possible, parents should try to use screens with their kids, too. When adults use platforms with their children, they have an opportunity to share their values and expectations. “Get online with them and ask questions and be curious and try not to be judgmental,” Ms. Graber said. “Just like you would watch out for them on the corner or at the park, you watch out for them online.”

If all else fails, parents can monitor their children with apps like Bark, KidLogger, or Google Family Link. But do you have the time, and do you really want to spy on them? Maybe you need to make time if you think your child needs help or shows signs of withdrawal and isolation.

How about a good old-fashioned talk? Encourage open communication. It has always been difficult to have a heart-to-heart with a teen. But it’s even more important today, so they won’t seek help from someone you don’t know, or they might not know on social media.

The Ultimate Metrics to Track With Your Chiropractor Email List

Chiropractor email list

Email marketing is one of the cornerstones of a successful marketing campaign. There are nearly 4.26 billion email users worldwide, making email one of the biggest audiences you can work with. Tracking and monitoring your key metrics is crucial if you want to get the best bang for your buck with email marketing.

So keep reading to find out how you can track and monitor key metrics to drive your success.

Why Do Metrics Matter?

When you’re building a niche audience like a chiropractor’s email list, you need to leverage the power of email. To do this you need to let the data drive your decisions.

Email marketing metrics are the numbers that indicate how well your campaign did. These metrics give you information about your campaign like the open rate, how many people clicked through to a website from an email, and the number of people that unsubscribed from your mailing list.

The goal of these metrics is to see how readers engage with your content. It shows you what content does well and where you can make improvements.

Open Rate

The open rate refers to the percentage of your mailing list that actually opened your email.

High open rates tell you that your email title and summary are compelling, or readers were anticipating your email. Low open rates tell you you need to make some changes. Experiment with your format, subject lines, and the tone of voice you use.

Your audience will determine the best course of action here. There isn’t an easy formula you can use to ensure your open rate increases. Try your best to step into your audience’s shoes and create compelling content you would open.

To calculate your open rate, you need to divide the total number of emails opened by the number of recipients and then multiply that number by 100. This will give you the percentage of opened emails.

Your open rate might be higher than you think! A good open rate is generally anything above 20%, so don’t get discouraged that you didn’t get 80%. If your open rate is under 20% you need to start playing around with different subject lines to find out what works best for your audience.

Click-Through Rate

The click-through rate is an important metric as it shows you how many people clicked on a link in your email. Your click-through rate is actually two metrics in one, as it also gives you more information about your open rate. If you compare your open rate and your click-through rate, you can see what percentage of the people that opened your email actually interacted with it.

The click-through rate is used to evaluate the success of your email campaign. Generally, a marketing email wants to redirect the reader to a website or product page. So by looking at the click-through rate you can see how well the email did its job.

To calculate the click-through rate, you need to divide the number who clicked on a link in your email by the total number who opened the email. Then multiply this number by 100 to get a percentage.

A good click-through rate is 3.5% and above. To increase your click-through rate, you need to make sure the content you produce is relevant and entices the reader to click the links. Consider the times you’re sending your emails as this can influence how people react to it.

Remember to create a good call-to-action to ensure readers know what to do next.

Unsubscribe Rate

The unsubscribe rate indicates how many readers have decided to opt out of receiving further emails from you. The unsubscribe rate is only calculated after a campaign has been sent out.

If you’re dealing with a niche group, then you need to make sure your mailing list audience is made up of the right people. If you’re sending emails out to just about anyone, chances are they’ll unsubscribe immediately.

To calculate the unsubscribe rate, you need to divide the number of people who unsubscribed by the number of successfully delivered emails. Then multiply this number by 100.

When it comes to your unsubscribe rate, you want to keep it as low as possible. Ideally, you want to aim for 0.5% or less.

To help keep your unsubscribe rate low, you need to look at how often you’re sending out emails and how relevant your content is. If you bombard readers with new emails every day, they might just become frustrated. You want to ensure you’re providing relevant and useful content to your readers that is easy to digest and act upon.

Chiropractor Email List Conversion Rate

The conversion rate tells you more about the number of subscribers that completed a specific action, like making a purchase or signing up for a newsletter. This is the most important metric of your entire marketing campaign as its a measurement of the goal of the campaign.

To calculate the conversion rate, you need to divide the number of people who took the desired action by the number of emails that were successfully delivered. Then multiply this number by 100.

Conversion rates are almost always low. A conversion rate of just 2% is considered good qn a successful campaign. If you’re not hitting the 2% mark, you need to change things up to entice the readers to complete the desired action.

Understand Email Marketing Metrics

Tracking and monitoring key metrics is the cornerstone of effective email marketing. When you’re dealing with a chiropractor email list, you need to pay attention to the essential metrics to ensure you’re providing valuable content to your readers. So go ahead and start tracking metrics today, and let the data be your guide to success.

Have you been searching for a high-quality marketing list with emails, addresses, and phone numbers? Contact us to get started building your chiropractor mailing list today.

Crafting a Campaign: How to Market to Your Insurance Agents Email List

The first email was sent in 1971, but every day, millions of online messages are sent to clients. If you’re in real estate, you need to be using insurance agents’ email list data to market your business and get more sales. These databases are full of potential new clients and engagement opportunities.

Even though most people go online to watch videos or chat with an agent over text, email marketing is still one of the most effective methods of establishing a successful brand.

When you use a Florida insurance agent’s email list or a California insurance agent’s email list, you have access to a whole new group of people. Email allows you to cross borders and connect with people in other parts of the world. It’s the best tool for globalizing your income and making the most of technology.

But first, you need to create the perfect email campaign.

Tips for Creating an Insurance Agent’s Email List Campaign

Once you have an insurance agent’s email list, it’s time to think about how you’re going to market to your readers. Getting a list of all insurance agents is insufficient to run an effective campaign. You need to use the right strategy and tone of voice. Otherwise, your emails will get lost in the junk folder.

The last thing you want is for your emails to come across as spam or too formal. This is where you need to think about the design and the email content. So, you should choose the images carefully and double-check spelling and grammar.

Craft a Great Email

Before you start typing an email message, you must put yourself in the same situation as the reader. This means you have to do your research to understand more about your target audience and their interests. In real estate, the answer is quite obvious. People are interested in finding new homes and working with the best real estate agents.

But, if several white spaces break up the text and the images are low-quality, no one is going to read the email. It’s important that you check the layout of the email on various devices, such as mobile phones and desktops. This allows you to identify the issues with spacing or formatting.

Then, you can choose fonts and brand logos that can enhance your overall message. The subject line is the hook, so focus on making sure this stands out. You should write an eye-catching phrase or ask the reader a direct question. Don’t be afraid to get creative with the text; this encourages people to pay attention to the rest of the email.

The final part of your email should be a strong CTA (Call-to-Action) that leads the reader to a service page or contact number. Depending on the goal of the email campaign, the CTA will change from business to business. That’s why you must outline your objectives for the campaign and stick to them.

A clear outline gives you more time to focus on the details like image placement and fonts.

Create Follow-Ups

Follow-ups are crucial to the success of an email campaign because they show the reader that you’re invested in their response. Otherwise, people feel that emails are just another part of a marketing strategy and they are not valued for their input. Plus, the first email can be lost if someone changes their email address or accidentally deletes it.

So, a follow-up email ensures that the reader views the message and puts the company back on their radar. This can help boost engagement rates and convert them to clients. Different ways to create follow-up emails include alerting them to new properties or sending a survey about their experience.

Sometimes, small things like a customer satisfaction survey can help a business grow and build a community online. If you don’t have much spare time, you can use automation tools to schedule follow-ups. Picking a date and time for sending the message prevents you from taking too long to follow up on the email.

But it’s also important to wait a short period before sending another email. If you don’t want to be concerned about the frequency, write out a plan or use automation tools to help you do the work.

Track Interactions

Tracking the email interactions gives you an overview of how good or bad the campaign is performing. It’s vital that you keep a close eye on the engagement rates of your emails so you don’t waste time sending out content that is irrelevant to your audience.

Similar to automation tools for scheduling follow-ups, it’s possible to use tracking software to observe the responses from emails and manage customer requests. Some of the key metrics to look at when creating an email campaign are:

  • Open rate
  • Bounce rate
  • Unsubscribers
  • Spam complaints

These examples are the most common features that are tracked with emails and can tell you where to make improvements. You can alter the metrics based on your goals, so you get a clear understanding of why readers don’t contact you after opening the message.

You need an accurate database of information to have an email campaign that attracts the right readers and adds value to people’s life. Outdated and false email lists will make it harder for you to reach your goals and turn converters into active members of your community.

So, use a trusted source like our platform for insurance agents’ email addresses.

Get a Detailed Insurance Agent’s Email List

Finding the perfect insurance agent’s email list can be tricky if you don’t know where to look. There are many options that promise accurate information but end up overcharging and giving you valuable contacts. But luckily, our platform is reliable and tested by experts.

Start using our databases today to connect with important email contacts and build your campaign with a trustworthy list from all over the United States.

Get in contact to learn more about the email lists, and download your copy today. Email marketing is the only way to grow and generate more leads. So, don’t miss out!

Great Subject Lines to Increase Reach on a Florida Realtor Email List

Florida Realtor Email List

With over 216,000 practicing real estate agents in Florida, there are many potential clients to showcase your marketing skills and help them expand their network.

However, first, you need them to hear your pitch. Ensure people on your Florida realtor email list read your email by starting with an engaging subject line.

Here are some of the best subject lines to get into your subscribers’ inboxes and get your emails opened.

Why Use Email Marketing

Before we get into some great email subject line examples, first you should understand why you should use email marketing strategies.

First of all, email marketing has a high ROI with about a $45 return rate for each dollar that is invested. Plus, it is retentively cheap and often free to market using email.

Emails provide direct access to a specific audience and let you tailor each email for increased personalization. This builds a relationship with the people on your realtor email list.

Lastly, you are able to quickly send emails and don’t have a cap on how many you can send, making it a very effective form of marketing.

Florida Realtor Email List Subject Lines

To use your real estate agents email addresses effectively you have to get recipients to open the email. The best way to do this is to have an enticing subject line. It is the first copy that relators see, which determines whether your email is worthy and beneficial to them.

Here are some tips to keep in mind when writing subject lines.

Keep Them as Short as Possible

A subject line has a set limit on what is visible in an inbox. So, if you write a long phrase, most of it won’t get read. Plus, people skim emails using the subject line as a reference. Keeping it short will help you convey your message more concisely.

Add Urgency to Your Email

Creating a fear of missing out scenario is a great tactic for getting people to click on your email right away. If they don’t click on it right away then it will get lost in their inbox and most likely will not be seen again.

The benefit of marketing emails is that you can add urgency with a few simple words like “for a limited time” or “Act now to receive…”

Ask Questions That Have Important Answers

Whether you are using a California realtor email list or a Florida one, you can get people thinking with a question specific to the real estate market in their area.

Questions like “What makes Florida relators successful?” get the reader list items in their mind. And when they get stumped, they want to know the real answer because it will help them become successful if they can implement the answer into their job.

Use Statistics for Shock Value

Statistics not only show your recipient that you have knowledge of the market but it also sparks interest in the topic. If you wrote, “15% of Florida residents want to buy their first home,” then a real estate agent would want to know more because this stat makes them more money.

Make it Personal

Make your subject line for your real estate agent email database stand out from the rest by making it personal. Include the first name and the region, showing the reader that the email is specifically made for them.

You can also segment your email list and use the subject line to highlight a specific interest. For instance, if the realtor specializes in selling refurbished historic homes then you could say how this type of niche is trending in their city.

Subject Line Examples

Some standard subject lines work whether you have a Georgia realtor email list or target the whole United States. These are great starter points that can be customized according to your target audience.

  • Sell more homes in half the time
  • The secret to selling a home in this market
  • This is what homeowners look for in a realtor
  • Don’t wait for the housing market to crash, get more clients now
  • Here’s the truth about homebuyers
  • How many homes have you sold this year?

You can plugin names and cities into any of these subject lines to make them more personal. They also work for specific housing and relator specialties.

Followup Emails

Never keep sending the same email out in hopes that someone new will see it. There is a good chance that the email was seen but not opened. In this case, you need to write a new followup email and the subject line should indicate it is a second wave.

Use phrases like “This is your last chance, don’t miss out, my last offer, are these emails helpful?” to display that you’ve been trying to contact them and that you’re offering something they may want.

It is good practice to use subject lines to see if people on your list are no longer interested in your emails or mistakenly was added to your list. You suggest to them that they should unsubscribe if this email isn’t valuable to them.

This may seem counterintuitive to lose email addresses, however, it works in your favor because you will refine your email list. Instead of wasting time on emailing dead-ends, you can focus on interested clients.

Plus, cleaning up your email list will give you a better snapshot of your conversion rates, making them more based on your subject line success rather than a general disinterest in receiving them.

Expanding Your Email List

The best subject lines won’t help your marketing services if your Florida Realtor email list is too small. Luckily, at TheMailListCompany.com we offer real estate email lists to add to your database to reach the most number of people with your message while still being strategic within the industry.

Contact us today to discuss your emailing list needs.

Will AI Replace Your Email Marketing Job? Not If You Read This

Experts say that artificial intelligence (AI) could replace up to 8 in 10 jobs in the next few years. Will your job be one of them?

The rise of advanced AI will upend the white-collar job market and result in a large number of workers who will be forced out of their professions, says Mustafa Suleyman, co-founder of DeepMind, the Google-owned AI lab.

“Unquestionably, many of the tasks in white-collar land will look very different in the next five to 10 years,” Suleyman said to the Financial Times.

If you’re an email marketer, you might be shaking in your boots (or sandals) right now. No doubt, you already use some form of automated programming to assist you with your email marketing,

But, as the saying goes, If you can’t beat them, join them. There’s no way you’re going to beat AI – especially with the way it’s advancing so rapidly. So, here are some ways you can join:



Mailmodo brings all your email marketing to one place. They define themselves as a single platform to create, send, and automate.

Mailmodo builds interactive email experiences on AMP email (Accelerated Mobile Pages.) Unlike traditional HTML emails, users can act within their inboxes. By letting users act inside the email, they can convert from the email itself.

You can automate your emails with Mailmodo’s pre-built journeys and add forms and widgets to emails without coding. And you can do this by using drag-and-drop workflows using their visual builder. Plus, you can create automated campaigns to send time-sensitive, customized emails.



Sendinblue is an intuitive email marketing platform for growing businesses. It incorporates AI and automation into your email marketing processes so you can focus on other important tasks.

You can create a professional-looking email in minutes. Sendinblue has an extensive email template library, or you can build a new design from scratch. Then you add the style you want by using a proprietary drag-and-drop builder to match your brand and dazzle your readers.



Omnisend is an easy-to-use B2C email marketing, SMS, and automation platform. You can engage your shoppers wherever they are with integrated email and SMS campaigns. All templates are built-in and 100% customizable so that you can give your customers a personalized experience through a single platform.



Optimove is a relationship marketing hub that crosses multiple marketing channels, with a strong emphasis on AI optimization to automatically improve marketing performance.

Their software includes Optimail, a proprietary email personalization and delivery platform that uses cutting-edge, AI-powered machine learning that tracks over 90% of all commercial emails sent globally.

Optimail/Optimove automatically monitors behavior and adjusts the messages to drive leads and customers toward your business goals.



EmailOctopus is an email marketing software solution if you want simplicity and performance. From campaign analytics views and granular subscriber interactions to powerful integrations with Shopify, Gravity Forms, and WordPress, EmailOctopus makes it easier and more affordable than ever.

EmailOctopus offers a wide range of simple, powerful tools to grow your business, grow your list, engage your audience, and get results.

Don’t be one of the 8 out of 10 who loses their job. Learning to leverage AI so it works for you and not against you will help you survive and thrive – and help save your job. Plus, learning everything you can about AI and all its ramifications is critical. For more information about AI and email marketing, click here.