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Why You Should Choose The Email List Company For 2023

There are hundreds of marketing list providers out there, but there’s only one Email List Company. This company has been providing marketers with superior email lists for over 20 years. With the Email List Company, you get a high-quality list of prospects with a clean database so you can target your audience with pinpoint accuracy.

If you’re in the market for a new email list, keep reading and you’ll see why the Email List Company is the best choice for email lists in 2023.

  • UP-TO-DATE & VERIFIED

How often is your email list updated and – more importantly– validated and verified? These are critical questions to ask before making your purchase. The provider you may be considering could be selling you a list that is years old. That would make it obsolete especially in today’s fast-moving, ever-changing economy.

A time stamp, date stamp, or code adds value to your purchase. Very few companies go through this rigorous process to prove that their lists are up to date. This is one good reason to choose the Email List Company. Their lists are constantly updated, and they have a time stamp on all of them.

  • LASER-LIKE ACCURACY

With the Email List Company, you can target your audience with pinpoint precision. Their high-quality lists are up-to-date and verified – with one of the best accuracy rates in the business. Other list providers may have high bounce rates and undeliverables that are red flags for service providers and your emails might get lost in the spam folder.

  • SUPERIOR DATA HYGIENE

You need an email list with a reliable database. A database is an organized collection of data stored and accessed electronically. Clean data makes a big difference in your sales and marketing results. The Email List Company’s servers and software are running 24/7 to verify and test data – and ensure a clean database. Drilling down your list saves time and money.

  • SEGMENTED LISTS

Email lists should be verified, validated – and segmented so you can target specific categories, and reach users more directly and intelligently. All the Email List Company’s lists can be custom segmented specifically to your needs.

According to Lyris’s Annual Email Optimizer Report, marketers that use email segmentation have a 24% higher open rate. Subscribers want content that is relevant to their likes and dislikes – and it can create a seamless customer experience.

  • ANALYTICS & REAL-TIME REPORTING

The Email List Company offers real-time reporting & analytics with their email send service to maximize return on Investment. This proprietary email send service is exclusive to the Email List Company and is another reason to choose them over the competition.

  • CUSTOMER SERVICE & COMPETITIVE PRICING

The Email List Company is available at all times, every day to answer and resolve your questions, via live chat, phone, or email. They back up every list they sell so you have an exceptional buying experience.

The Email List Company will beat any competitors’ prices. If you have an offer from another provider, bring it to them – they will beat it – so you not only get the best list, you also get the best price.

Want more proof? Contact our friendly experts and they’ll give you a few more reasons why the Email List Company is your best choice for 2023.

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How AI Is Transforming Our Lives – The Good, The Bad & The Ugly

It’s all around us. From the moment you wake up to when you go to bed at night, artificial intelligence (AI) drives much of what we do. AI has woven itself so completely into our lives, we’re not even aware of how it functions in our decision-making.

What is AI

Simply put, AI is intelligence demonstrated by machines, as opposed to intelligence displayed by animals and humans. YES – machines can think. What you thought was science fiction only a few years ago is now a reality. The list of what AI can do is endless:

  • Online banking
  • Chatbots
  • Digital voice assistants like Siri, Alexa & Google Assistant
  • Facial and image recognition
  • Music and media streaming
  • Apps
  • Social media
  • Ordering food
  • Driving aids – route mapping, traffic updates, weather conditions
  • Uber and Lyft
  • Online Shopping
  • Drones
  • Assembly-line robots
  • Farming – improve harvest quality and accuracy
  • Gaming
  • Healthcare – genetic sequencing research, treating tumors & developing tools to cure Alzheimer’s
  • Robotics
  • Education – AI isn’t a way to avoid learning, it’s a tool for accelerating learning.

How Does AI Work

AI works by combining large amounts of data with fast processing and intelligent algorithms, allowing the software to learn automatically from patterns or features in the data.

AI adapts through progressive learning algorithms to let the data do the programming. It finds structure and regularities in data so that algorithms can learn skills. Just as an algorithm can teach itself to play chess, it can teach itself what product to recommend when you’re shopping online.

Who Invented AI

The first form of AI was invented in England in 1951. Alan Turing, a young British scientist, explored the mathematical possibility of artificial intelligence. Turing proposed a radical idea that humans use information as well as the reason to solve problems and make decisions, so why can’t machines do the same thing? This was the framework of his 1950 paper, Computing Machinery and Intelligence where he wrote about intelligent machines and how to test their intelligence.

The first artificial intelligence program was held at the Dartmouth Summer Research Project on Artificial Intelligence (DSRPAI) in 1956. This research laid the foundations for what we now consider the science of AI.

From 1957 to 1974, AI flourished. Computers could store more information and become faster, cheaper, and more accessible. Machine learning algorithms also improved. Still, these computers were too weak to exhibit intelligence.

The memory and speed of computers finally caught up in the 90’s and in many cases, surpassed our needs. This is how IBM’s Deep Blue was able to defeat Gary Kasparov in chess, and how Google’s Alpha Go was able to defeat a Chinese Go champion only a few months ago.

Today, AI software and devices imitate human thought processes to help society move forward. We are all familiar with chatbots – AI programs that can answer questions and deliver relevant content to consumers with common queries. Sometimes, chatbots are so advanced that it seems like you’re interacting with a real person.

The use of AI will only continue to expand. Forecasts for the data analytics industry predict exponential expansion in the big data gathering sector. In their Global Big Data Analytics Forecast for 2023, research firm Frost and Sullivan projects growth at 29.7%, worth an astonishing $40.6 billion.

The Pros

Humans can’t match AI when it comes to analyzing large datasets. For a human to go through 10,000 lines of data on a spreadsheet would take days, if not weeks. AI can do it in minutes.

Plus, AI works very well for doing ‘grunt work’ while keeping the overall strategy decisions and ideas to humans.

The Cons

AI lacks creativity. It bases its decisions on what happened in the past. By definition then, it’s not well suited to coming up with new or innovative ways to look at problems or solutions.

Another downside is that AI will lead to increased unemployment as machines begin to replace human workers in a variety of industries.

Some uses of AI are unlikely to impact human jobs. For example, the image processing AI in cars allows for automatic braking to prevent a crash. That’s not replacing a job. An AI-powered robot assembling cars in a factory, that’s probably going to replace a job.

AI technology also raises ethical concerns. Humans will need to adapt as AI replaces more jobs. In order to feel their life has a purpose, humans need to be receptive to new activities that give them the same social and mental benefits that their jobs used to provide.

Additionally, since AI algorithms are built by humans, they can have a built-in bias by those who introduce them into the algorithm. If AI algorithms are built with a bias, they will produce results that are biased.

ChatGPT

In November 2022, OpenAI introduced ChatGPT, a new AI tool that can tell stories and write code. GPT stands for “Generative Pre-training Transformer.” This revolutionary platform has the potential to take over many roles traditionally held by humans, like copywriting, coding, answering customer questions, writing news reports, and creating legal documents.

ChatGPT can also conduct a conversation and comprehends our instruction to provide an answer with emoticons and in language, a 10-year-old can understand. It is both exciting and scary.

The Future

In the immediate future, AI language looks like the next big thing. In fact, it’s already here. When was the last time you called a company and spoke directly with a human?

In the long term, the goal is general intelligence, that a machine surpasses human cognitive abilities in all tasks. More ethical questions will arise as AI becomes more and more intelligent. But for now, we will allow AI to improve our lives and make difficult tasks easier.

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(Source: Rockwell Anyola, Harvard University)

5 Ways To Sharpen Your Focus If You Market To Photographers

Do you market to photographers? With rapidly evolving technology, rising inflation, and increased competition, it’s more important than ever to stay up-to-date in order to click with your clients. Here are 5 good ways to increase your conversion rates and give your email campaigns more exposure:

A PHOTOGRAPHER Email strategy for 2023

Before you write your email, you should define your goals. You do this with a strategy. What is your immediate goal? What do you want to achieve? What are the main points you want to address? How can you engage your photographer prospects? And how can you do it concisely, and effectively?

New Subject Line for the New Year

We can’t emphasize enough how important a strong subject line is. Many readers decide whether to open an email based on the subject line alone. In fact, in a recent survey, 47% of people only open emails based on the subject line. So, make it awesome.

There are many secrets to making a subject line that gets your email open. Shorten your line. Avoid spam words. Ask open-ended questions. Include a deadline in the subject line. Try a teaser subject line to get photographers to open your email. Try to mention the benefit to your reader in the subject line and avoid spam triggers like “free” or exclamation points.

You can even create an engaging email subject line with AIclick here.

Or pick one for yourself from this list of results-proven subject lines.

Get Personal

Personalized marketing drives growth. 93% of companies with “advanced personalization strategies” saw revenue growth, according to behavior expert Jennifer Clinehens. And personalization drives long-term customer value. Personalized marketing drives growth. 93% of companies with “advanced personalization strategies” saw revenue growth, according to behavior expert Jennifer Clinehens. And personalization drives long-term customer value.

Call-To-Action

It’s important to add urgency when you’re marketing to photographers. Make your offer time-sensitive. Limited-time offers can increase sales by up to 20%. Add lines like ‘time is running out’, ‘it all ends soon’, ‘now’s the best time to buy’, ‘supplies are limited’, ‘don’t wait’, ‘lock in your low price now’, etc. These call-to-action lines should be paired with your call-to-action buttons.

Invest in a photographer email list for 2023

It’s always a good idea to get a new email list for the new year. You’ll get a high-quality list of photographers with a clean and current database that targets your audience with pinpoint accuracy.

Not all marketing list providers are the same. Email lists should be verified, validated – and segmented so you can target specific categories of the photography business. We recommend the Email List Company, the #1 trusted source for marketing lists for over 20 years.

For more marketing ideas for photographers in 2023, click here.

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Top Selling Vehicles in 2022 – Tesla cracks the Top 10

The numbers are in for the best-selling vehicles in 2022 and there’s one big surprise: Tesla came in sixth place. Trucks led America’s top-selling vehicles again, but Tesla cracked the top 10 for the first time, beating out GMC Sierra, Honda CR-V, and other longtime favorites.

Tesla reported delivering about 1.25 million Model Y and Model 3 vehicles globally in 2022 – a growth of 40% over the previous year. The Model Y came in sixth place with 252,000 units and the Model 3 ranked 13th in sales at 211,641 units, according to Motor Intelligence, the auto data company.

Michelle Krebs, the senior analyst for Cox Automotive, said: “It’s no surprise that Tesla ranks that high. The brand, despite all the news and stuff, still dominates the EV market and it dominates the luxury market. A lot of that strength comes from the Model Y.”

The “..news and stuff..” must refer to Elon Musk buying Twitter, sinking Tesla stock, angry shareholders, and negative press about Musk by the left.

In spite of this, the Tesla brand not only survived but thrived. It dominates the electric vehicle market as other EV manufacturers scramble to catch up.

Here are the top ten selling vehicles by unit sales for 2022, according to CNBC:

  1. Ford F-Series: 653,957 units – down 9.9% from 2021             
  2. Chevrolet Silverado: 513,354 – down 1.2%    
  3. Ram pickup: 468,344 – down 17.7%
  4. Toyota RAV4: 399,941 – down 1.9%
  5. Toyota Camry: 295,201 – down 5.9%
  6. Tesla Model Y: 252,000 – up 32.4%
  7. GMC Sierra: 241,522 – down 3%
  8. Honda CR-V: 238,155 – down 34.1%
  9. Toyota Tacoma: 237,323 – down 6%
  10. Jeep Grand Cherokee: 223,345 – down 15.5%

In total, 2022 sales of 13,899,871 units were down 7.8% from 2021. Truck and SUV full-year sales were down 6.4% to 10,920,758 units, and passenger car sales were down 12.8% to 2,979,113.

The overall takeaway? It was a bad year for the automotive industry, except for EV’s – with Tesla the leader of the pack.

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What Will The Real Estate Industry Be Like For Email Marketers In 2023

We’re only a month into 2023, and predictions about the real estate market are all over the place. The market is in a tailspin. The market is going to rebound. Inflation keeps rising. Inflation is easing. Mortgage rates continue to climb. Mortgage rates are coming down. Even the smartest of the smart have conflicting opinions. So, what’s the story?

One thing is certain, buyers have been canceling their orders. Home buyers canceled nearly one-third of deals in the 2022 fiscal fourth quarter, according to D.R Horton (DHI), the nation’s largest homebuilder. The Texas-based company said that new orders declined 15% to 13,582 homes from a year earlier, down by 10% in value.

The overall consensus is that the real estate market will be just as volatile as it was in 2022, and it’s going to be a rough ride for email marketers.

Here Are the 2023 Real Estate Hot Spots

Almost all of this year’s surveys of top-ranked real estate markets are in faster-growing southern and western regions.  According to CNBC, Nashville will be the top-rated metro area, while the Dallas/Fort Worth area is predicted to be the number two-ranked market. The Atlanta metro area scored high, and Raleigh, Phoenix, and Charlotte will remain in the top ten.

Here are the top 10 real estate market for 2023, according to the NAR (National Association of Realtors.)

  1. Atlanta-Sandy Springs-Marietta, GA
  2. Raleigh, N.C.
  3. Dallas-Fort Worth-Arlington, Texas
  4. Fayetteville-Springdale-Rogers, Ark.-Mo.
  5. Greenville-Anderson-Mauldin, S.C.
  6. Charleston-North Charleston, S.C.
  7. Huntsville, Ala.
  8. Jacksonville, Fla.
  9. San Antonio-New Braunfels, Texas
  10. Knoxville, TN

Here’s another certainty – real estate marketers need to focus on clients in these top metro areas. Additionally, supplying your subscribers with unique and relevant content is crucial for converting leads into clients. Here are five ways to keep your email campaigns unique and relevant:

  • Actionable Welcome Email

A welcome email is the best way to introduce both cold and warm leads to your services. Your customer may have opted in at an open house or through a referral. introducing or reintroducing yourself is a great way to kick off the new year. How are you going to get new subscribers? Keep reading….

  • A New, Updated Real Estate Agent Email List

A new, updated real estate agent mailing list is essential, especially for the new year. It’s the best way for acquiring new subscribers and engaging current ones. We recommend The Email List Company. This provider has the most up-to-date and comprehensive real estate marketing lists in the business. Their expert staff constantly monitors the market and updates their email lists, and their database has over 1,700,000 ++ current real estate and broker decision-makers segmented for pinpoint accuracy.

  • Value Added, Relevant Content

Your prospects want anything that will lead them to a sale. Send them as much relevant information as possible. There’s no better way to convey your expertise than with a newsletter packed full of relevant, helpful facts like changing market conditions, mortgage rate fluctuations, etc.

You can’t go wrong with real estate trivia, like the most expensive homes in Florida, what celebrities are buying, etc. For example The 10 Priciest Zip Codes in America – And Who Lives There.

  • New Listing Tracker

Make sure you’re connecting with potential agents by keeping them updated with the most recent listings through weekly emails. Even if they have alerts for new listings from other sources, real estate agents will devour any list they haven’t seen. Andrewrayas.com has one of the most up-to-date and comprehensive listing sites in the business.

  • Consistency

Real Estate marketing guru Kyle Handy says that consistency is the best way to gain a real estate agent’s trust and confidence. In his opinion, many real estate marketers lack persistence and that can lead to a disengaged audience. A lack of consistency applies to prospecting, marketing, follow-up, and email marketing.

Here’s a final tip from Kyle Handy: It’s better to communicate more often than not enough. At worse, the customer will unsubscribe. However, it’s better to over-communicate than risk not reaching out enough.

Add compelling, relevant content to your email campaigns. Offer new products. Be the first one out of the gate. Send updated property listings to your subscribers. Expand your contacts and network, especially in the top 10 markets. And an updated real estate agent email list is crucial. This will help you stay ahead in 2023.

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Email Marketing Benefits Businesses Can’t Ignore

If anyone tells you that email marketing is dead, they did you a favor. You now know not to take any more marketing advice from them.

In all seriousness, email is one of the best marketing channels available to businesses of any size or industry. Even so, only 69% of businesses spend time or resources on email marketing campaigns.

Fortunately for you, that means there’s less competition standing in your way. Let’s talk about some of the best email marketing benefits and how you can enjoy them for your business!

1. High ROI

Email marketing has the highest average return on investment (ROI) out of any marketing channel. On average, email marketing generates $42 for every dollar spent. If you compare that to the hottest digital marketing trend of the last decade, SEO, at only $2.75 for every dollar, you’ll see how beneficial email is.

Well, there are several reasons for this fact. For one, nearly everybody has an email and checks it daily. Even Facebook doesn’t have that kind of reach.

Also, emails are incredibly customizable and personal. You’re showing up in someone’s inbox, which is hard to ignore. For many, this will provoke a notification on their phone or computer, which most of us check throughout the day. Here are some other reasons!

2. Improving Retention

Email is one of the best ways to increase your customer retention. As you build your mailing list, you’ll notice that most subscribers are previous customers or those who have already interacted with your website. This is a great way to stay relevant in their minds and remind them of how great your product or service is.

Did you know that a 5% increase in customer retention results in 25% to 90% increases in profits? That’s because a loyal customer base can sustain a business through any challenging period. Getting customers is half of the battle in marketing, keeping them is the other half!

3. Low Startup Costs

Email marketing is quite inexpensive both to start and maintain. The only costs are a subscription for your email templates and possibly a freelancer or employee to draft your content. Email copy is short, so even these costs shouldn’t overwhelm your budget.

While you may choose to spend a little more to grow your mailing list initially, these costs are still inconsequential compared to the potential long-term benefits.

4. Reducing Dependence on Paid Ads

The more organic traffic you build, the less dependent you become on paid ads. While ads are great for generating short-term revenue, they certainly aren’t cheap. The more outlets you have driving traffic or sales, the better.

Again, email marketing has unparalleled ROI potential, making it the perfect channel to diversify your marketing campaign and save money. As you likely know, ad spending is only increasing each year. The more you invest in organic marketing now, the more you’ll save later!

5. Email Marketing Is Measurable

Your email campaigns are easy to track, measure, and improve upon. You can even run sample tests with your email list by taking two small portions of your list and sending out two nearly-identical emails with one key distinction. After a few trials, you’ll develop a better understanding of what your audience responds to.

Over time, this will offer great insight into which strategies work with your mailing list. Essentially, you’ll only improve your conversion rates over time.

To do this, you will need to track your campaigns using the analytics tools of your choice. Key performance indicators (KPIs) for email campaigns include:

  • Open rate
  • Click-through rate
  • Conversion rate
  • Bounce rate
  • ROI
  • List growth rate
  • Unsubscribe rate

There are others that you may need to track, but this is a good start.

6. You Can Customize and Personalize Emails

Emails are one of the best options for building a clear and recognizable brand. If you want to make your brand memorable, you can personalize each email and stand out to your audience.

You can build a recognizable brand aesthetic, messaging, and so much more. You control the imagery, design, layout, font, and copy. This makes email a perfect branding outlet personally delivered to your audience.

Over time, this will help build positive brand associations. Users will feel a sense of connection with your brand.

Moreover, we aren’t just talking about adding people’s names to their emails. You can also customize based on their location, purchase or browsing histories, and more. This will improve conversion rates and help you stand out from competitors.

7. You Can Get a Jump Start

Yes, email marketing, social media, SEO, and other organic approaches take time. You won’t build an email list overnight by leaving prompts on your website.

However, you can get a head start on your email campaign by purchasing a mailing list for your intended audience. For example, if you’re marketing to real estate agents, you can purchase a real estate agent email list. The same goes for doctors, lawyers, businesses in your state, or whatever target market you have.

This way, you can start building brand awareness, direct outreach with your customer base, testing your campaigns, and earning. Again, this requires little startup costs, and the potential benefits are unlimited!

Enjoy These Email Marketing Benefits For Yourself

Now that you know some of the most important email marketing benefits to consider, enjoy them for yourself by starting a quality email campaign. If you have the right help, don’t let anyone tell you that it can’t happen overnight!

Stay up to date with our latest marketing tips for your business, and check out our mailing lists in your state for more help with your campaign!