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The residential construction industry is making a slow and steady comeback, but that doesn’t mean it’s without challenges.

  • Material costs and supply chain woes: The cost of key construction materials like lumber, steel, and concrete has skyrocketed over the past couple of years.
  • According to the National Association of Homebuilders, (NAHB) high prices and interest rates are major problems. And inflation is still rising so mortgage affordability continue to be a factor in 2024. If you build them, will they be able to afford them?
  • Labor shortage: A chronic lack of skilled labor continues to plague the industry.

If there are two words to describe the construction industry in 2024, it would be cautiously optimistic.

You bet it’s already been a tough year for builders and contractors. Now imagine how tough it is if you’re a builder & contractor marketer. With that in mind, here are some ideas that will help you reach your target, engage your reader, and hopefully improve sales.

. Do Your Research

Where is home building hot and where is it not? Florida is hot. Lennar is building homes and condos as fast as they can find vacant land. Marketers should focus on this company if you haven’t already.

Austin and Dallas, Texas are hot. D.R. Horton and Pulte should be on your email list. Believe it or not, Buffalo, New York is also on the top home builder list for 2024, according to Zillow. A little research goes a long way.

. Refine Your Strategy

Put yourself in the readers head. Material costs are too high. Can you
help a builder save money on lumber? Or tools or drywall? Labor shortage – can you help a contractor with skilled employers? Any tips or tricks of
the trade?

Providing value to your reader is essential for an effective email marketing strategy. When you provide value, your emails are more likely to get opened.

. More Personalization

Personalization is one of the best ways to keep your reader engaged. Sending generic and impersonal emails can show a lack of creativity and strategy, and it can lead to a quick delete.

Even if you’re sending messages to hundreds or even thousands of people, personalization gives the impression that you are talking directly to one person. Experts believe that personalizing your email improves the performance of your campaigns by as much as 50%.

. Segment Your Subscribers

Target your users more directly and intelligently. Home builders, carpenters, concrete specialists, construction managers, etc. all should

be segmented for maximum engagement. Location segmentation is
critical. Focus on the areas where the builders are building.

. Invest in A Better Email List

A good email list is the foundation of an email campaign. You can merge your list with a new, up to date, verified email list from a reliable provider. We recommend the Email List Company because it targets your prospects by city and state for pinpoint accuracy. It will help you build a better campaign for builders and contractors and turn a cautiously optimistic year into a positively successful one.