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Email Fatigue : A person receives about 125 emails every day. Over 293 billion emails are sent out every day. There are over 4.2 billion email users. Add it all up: that’s about 45,000 emails a year multiplied by 4.2 billion and you get 191,625,000,000,000 emails every year. That’s a lot of emails. That’s a lot of tired eyes.

While it’s proof that email marketing still works, it can be exhausting for users after a while. Here are some proven ways to keep your readers awake and engaged – no matter how many emails they are inundated with every day. (Visine and coffee not included.)

Limit Your Emails

if you send out emails too frequently, it’s likely you’re going to piss off your readers, no matter how clever or catchy your email is. Hubspot reports that 51% say they unsubscribe because emails come too often. Once a week is a good idea.

Better Strategy

What is your immediate goal? What do you want to achieve? What are the main points you want to address? How can you engage your prospects? And how can you do it concisely, and effectively?

Providing value to your subscriber is essential for an effective email marketing strategy. When you provide value, your emails are more likely to get opened.

More Personalization

Personalization is one of the best ways to keep your reader engaged. Sending generic and impersonal emails can show a lack of creativity and strategy, and it can lead to a quick delete.

Even if you’re sending messages to hundreds or even thousands of people, personalization gives the impression that you are talking directly to one person. Experts believe that personalizing your email improves the performance of your campaigns. Use your contacts’ first names. Trigger your subscriber’s interests and send personalized emails based on your opt-ins.

Segment Your Subscribers

Another way to keep your email marketing engaged is to segment your email list. This targets your users more directly and intelligently. 

According to Lyris’s Annual Email Optimizer Report, marketers that use email segmentation have a 24% higher open rate. Subscribers want  content that is relevant to their likes and dislikes – and it can create a satisfying customer experience. Properly segmenting your lists will maximize engagement and prevent email exhaustion.

Develop An Email Cadence Strategy

You should develop an effective email cadence strategy to ensure your emails’ frequency, content, and timing are optimal per the user’s preference. To find the right time for your emails, try testing different timings and frequencies. Then, analyze your findings and stick to one  that generates value for the recipient.

Invest in A Better Email List

A good email list is the foundation of your email campaign. Maybe you’re sending your campaigns to the wrong people.

You can merge your list with a new, up to date, verified email list from a reliable provider. We recommend the Email List Company because it targets your prospects by city and state for pinpoint accuracy, it segments your subscribers, and it’s the most up to date and trusted marketing list company in the business.

We’re not guaranteeing these tips will end email fatigue because the market is always evolving. But it will help your emails stand out from the crowd and ease a user’s eyesore. If a person gets 125 emails a day, your email could be the one that is opened.