About 87% of marketers plan to invest more money in email marketing. In fact, email marketing can generate an ROI of 3,200%! The average email marketing campaign open rate, however, is only 21.5%. If the email open rate for your chiropractors email list is lower, you need to improve your email marketing campaigns. Otherwise, you could waste valuable time and money.
Read on to learn how to boost your email open rates today!
Segment Your Lists
Segmenting your chiropractors email list could boost open rates to as high as 94%. Your click-through rates could increase to 38%, too! With an unsegmented list, your open rate will only reach 42%, with a click-through rate of 4.5%.
Segmenting your email list will allow you to personalize your emails. About 80% of people are more likely to buy from brands that personalize experiences. Another 83% say they’re willing to give businesses more information so they can create a personalized experience.
Email personalization can increase your open, click-through, and conversion rates. If the subject line is personalized with the patient’s name, they’re 50% more likely to open your email.
You can also personalize emails by segmenting patients based on their needs.
For example, perhaps the bulk of your patients visit after sustaining car accident injuries. Maybe your patients suffer from back pain, neck pain, or joint pain. Segmenting your patients based on their concerns and pain points.
To best segment your list, consider demographics, behaviors, and psychographics.
For example, if you have more than one chiropractic practice, you can segment patients based on your practice’s location.
When considering patient behaviors, review your email marketing campaign analytics. Consider how often people engage with your marketing emails. You can segment patients who only engage once a month from people who engage with every email.
Then, send each group emails that better speak to their needs, concerns, or interests.
Personalization also involves knowing where patients are in their journey with your brand. For example, new patients might need different messages than long-term patients who have trusted you for years.
Personalize To and From
You can also personalize your emails by customizing the “To” and “From” fields.
Avoid using a generic email for your chiropractic practice. Instead, consider using your name. Adding “Dr.” before your first and last name will further boost your credibility, encouraging brand trust.
If people trust you as their chiropractor, they’ll feel more inclined to open your emails.
Don’t forget to add your practice’s logo or a professional image as your profile picture, too.
Improve Your Subject Lines
Boost your email open rate by crafting engaging, interesting email subject lines.
People receive dozens of emails every day. If your email doesn’t spark their interest, they’ll ignore it. The email could get buried under a long pile of others before the subscriber deletes it altogether.
A strong email subject line will encourage subscribers to open your emails immediately. Experiment with different styles, such as subject lines that are:
- Special offer oriented
- Benefit oriented
- Personal
- Humorous
- Controversial
- Intriguing
Always make sure your email subject lines are relevant to your target audience. Use personalization, numbers, power words, and emojis to help your emails stand out.
Provide Valuable Content
When crafting your emails, make sure you’re providing subscribers with helpful, useful, actionable content. If your emails aren’t valuable, subscribers won’t feel the need to open your emails. They might start unsubscribing, too.
To craft valuable emails, consider personalization, relevance, and problem-solving.
First, consider where your patients are in their journey with your brand. Remember to provide information based on their needs or level of trust in your practice.
Consider why the email is relevant to your subscribers. What does it have to do with them, and how can you make their lives easier?
Show your patients you’re capable of fixing their problems. Focus on the pain points they’re facing and provide a helpful solution. Highlight the benefits of your chiropractic care services to show them you’re able to help.
At the end of each email, make sure to use a strong, compelling call to action. For example, you can encourage subscribers to schedule a chiropractic adjustment. Encourage patients at the beginning of the buyer’s journey to schedule a consultation appointment instead.
Creating relevant, helpful emails will boost your email open rate and click-through rates.
Consider Your Timing
Determine when (the day and time) your email open rates are strongest. Consider when your subscribers are most likely to open their emails. For example, you might consider early in the morning before work or after work.
To perfect your timing, experiment a little. Then, review the data to determine when your email open rate is the highest.
Avoid Spam Boxes
Subscribers will never see your emails if you’re landing in their spam folders.
First, make sure you have permission to send your subscribers emails. When they opt-in, remain transparent about the types of emails you intend to send. Ensure it’s easy for subscribers to unsubscribe (otherwise, they might mark your emails as spam).
Make sure you’re using a trustworthy email marketing platform, too.
Keep your email marketing list healthy. Use email list cleaning best practices once a year to clean up your list. Otherwise, an outdated list could affect your email deliverability and brand reputation.
A/B Test
Once you start using these lists, review the data from your email marketing campaigns. Use A/B testing to determine the:
- Strongest subject lines
- Best day/time to send emails
- Content your subscribers prefer
A/B testing will allow you to make more informed decisions about your email marketing campaigns in the future. You can start improving your open and click-through rates to boost your ROI.
Boost Your Chiropractors Email List Open Rates Today
Don’t let your next email marketing campaign fall flat. Instead, use these tips to make the most of your chiropractors email list. With these tips, you can boost your open rate to keep engaging your patients.
Nurture your leads with a strong email marketing campaign today.
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