Email lists are important for businesses because they are the best ways to connect with customers. Email marketing that uses up-to-date email lists is the most impactful and cost-effective way to reach new customers, grow your product and increase your conversion rates. It also builds relationships with potential customers.
You are 6 times more likely to get higher click-through rates with emails than with social media. Plus, email lists for businesses are 40 times more effective at attracting new customers than Facebook or Twitter.
1) A BUSINESS EMAIL LIST IS THE BEST WAY TO TARGET YOUR AUDIENCE
A good business email list segments your audience so you can send targeted emails. You can group users by their responses or purchases and then send them relevant offers.
2) A BUSINESS EMAIL LIST SAVES YOU TIME
Marketing is a numbers game. You can send hundreds, even thousands of business emails at the same time with an email list – and you can still add a personal touch. Emails are more personal and friendly than any other form of advertising, digital or traditional. Read about The Power of Personalization here. Plus, you get instant results and responses.
3) A BUSINESS EMAIL LIST SAVES YOU MONEY
A business email list remains the most cost-effective way to reach new customers, increase sales and ROI. Email marketing has an ROI of $36 for every $1 you spend – that’s a higher return than any other kind of marketing channel. And it had a respectable conversion rate of 15.22% in 2021.
4) A BUSINESS EMAIL LIST WILL KEEP YOU RELEVANT
Too often, marketers depend on old contacts, duplicates, or obsolete email lists that can cause high bounce rates and affect your email reputation. If you decide to buy a list, make sure you get one with a high accuracy rate. A reliable email list provider has current lists that are constantly being updated. Make sure the list is validated and verified. If you are buying a list, buy it from a provider you trust.
5) EMAIL IS THE BEST MARKETING TOOL FOR BUSINESS.
Business emails perform better than social media. People may socialize more on social media, but they rely on email when they are doing business. 60% prefer business emails vs. 20% for social media. Additionally, email marketing is much more trustworthy than SMS (text) messaging. Email will build trust while SMS is riddled with fraud. In 2020 alone, $86 million was lost with scam texts.
For more information about the value and relevance of a good email list for business, contact the experts at the Email List Company – the #1 trusted source for marketing lists for over 20 years.