A subject line has an important job – to get the reader to open the email. If your email doesn’t get opened, Shakespeare could write it and it wouldn’t do any good. So how do you write a killer subject line? Personalize it, create a sense of urgency, pique their curiosity, get clever, use humor, keep it simple.
Approximately 319 billion emails will be sent and received in 2021. Over 333 billion emails will be sent in 2022. The average person gets 130-140 business emails every day. Wowzers!
How are you going to stand out? Get in the door? Catch their eye? How are you going to break on through to the other side? (Credit to Jim Morrison)
First, make sure you’re sending it to the right people. DUH. Two, segmentation – break your contacts into groups so you can send targeted messages. And three, make sure you have a killer subject line. This single line of text determines if your email gets opened or not – whether you thrive or survive, live, or die. And 35% of people surveyed say they open emails based on the subject line alone.
For Example: if you’re a builder marketing to a Real Estate Agent, a good subject line might be: I want to Build Something With You!