by Ian Greenen | Mar 21, 2022 | Free Email Marketing Tips
The cell phone has changed our lives in the way we communicate, interact with friends, take pictures, watch videos, conduct business, and perform everyday tasks. Now it’s going to change email marketing.
84% of the world uses a smartphone* – that’s 6.6 billion people, and over 75% of internet users will access the internet solely with a smartphone by 2025.
Mobile marketing is big business and it’s just getting started. In 2021, mobile marketing revenue climbed to a record $223 billion worldwide. This number will surpass $339 billion by 2023, and the size of mobile marketing is expected to double by 2024, according to www.statista.com
There’s’ more. 52% of Americans don’t even use their phones to make calls anymore. They engage in non–voice activities like social media, texts, pictures, videos, playing games…and looking at ads. Over half of internet users use their smartphones to buy products or services online.
Email marketers, take note. Mobile-optimized emails will soon be the norm. Experts say the mobile-first design will become the standard by the end of the year. That’s why you should make it your priority now.
1) Determine what kind of mobile email marketing you want to run. Do you want a single image ad, video ad, carousel ad, or event ad? LinkedIn does a good job breaking it down: https://business.linkedin.com/marketing-solutions
2) Make sure your email is formatted properly for mobile. Mobile users are a particularly fickle audience; they will delete your email in less than 3 seconds if it’s poorly formatted. There are many articles that explain proper mobile email formatting. Here’s one: www.bluefountainmedia.com/
The smartphone market just keeps getting bigger and bigger. Don’t miss out. It’s time to go mobile, email marketers!
* “Smartphone” is the preferred spelling. “Smartphone” was used briefly when these devices first came out.
Email Lists By State
by Ian Greenen | Mar 17, 2022 | Free Email Marketing Tips
Is your email list growing old? Is it outdated and full of obsolete emails? Are you getting bounce backs and undeliverables? Do you have fewer replies and fewer sales? Just like when people get old, and they need to exercise and stay healthy, an old email lists needs to be refreshed to maintain its vitality. Old age is common with email lists. Over 2% of emails decay every month. And 25% of email lists expire every year, according to HubSpot. They can harm your sender’s reputation and they can harm your ROI – plus they consume precious money and time. Don’t send it to an early grave. We have some ways you can revive it.
Out With The Old
There are many factors that cause an email list to go stale, like job changes, old domains, new providers, duplicates, and opt-outs to name a few. But that old email lists is still valuable, you just need to clean it up. You can clean it yourself or pay for an email list cleaning service. The number and percentage of bounces will go down but with an email list cleaning service, you will also lose a percentage of your list. So, how are you going to get that audience back? We recommend migrating your current list with a new one.
In With The New
Email list technology has come a long way. Most are verified and updated. Plus, you will add contacts that are relevant to your base and will create a more buyer-rich environment.
However, if you are going to take this route, be careful who you choose. Not all email list companies are the same. How often are their lists validated and verified? Does the email list provider have a date or time stamp when it was verified? Do they say they have a 98% or 100% accuracy rate? Do they have 100 million business profiles? Don’t be fooled by outrageous claims. A 95% accuracy rate is a good quantitative number you can count on. And who needs 100 million email lists?
So, give your old email lists a facelift. A good email list that is migrated with your trustworthy old friend will give it vigor, make it young again, and improve your replies, conversions, and ROI.
Call Ian at http://www.theemaillistcompany/ and he will be happy to show you how easy it is to migrate your current list with a new one.
Email Lists By State
by Ian Greenen | Mar 14, 2022 | Free Email Marketing Tips
The ancient Chinese wise man, Sun Tzu, once said: ” Know thy enemy know yourself, and you will never be defeated.” SunTzu was talking about the military battlefield and not the business battlefield. But he would be thrilled with all the information he would find about his enemies on the internet today.
“Competitive intelligence” is big business, but it also costs big money. There are many high-priced consultants who will identify and gather dirt on your competitors. Save your money. Here are 5 ways to gather intelligence on your competition and it won’t cost you a dime. Because as another ancient wise man once said: “A fool and his money are soon parted.”
Google Alerts.
Google Alerts is the best tool to track your competition. It lets you set up alerts every time a word or phrase pops up on a site, blog, or news story that comes up for one of your competitors. Simply go to Google Alerts and type in your competitor’s name and choose the email address where you
want the alert to be sent. http://www.google.com/alerts
Backlinks on Competitor Websites.
When you analyze your competitor’s backlinks, you get a better idea of where their business is coming from. Competitor backlinking is a good way to understand the types and number of backlinks you need. Learn more about competitor backlinking here: www.semrush.com
Monitor Movement
The easiest way to learn about your competition is to simply visit their website. Go to their “About Us” page and monitor their job postings. If they just hired a salesperson in another state, they might be expanding to that state. Check out the homepage, News, or Features page. If they are a landscaping company posting information about swimming pools, they might be expanding into the pool business. Plus, you can read and subscribe to their blog for more inside information.
Monitor Social Media
Social Media is a great way to spy on the competition. Platforms like Twitter, Facebook, Instagram, and LinkedIn can reveal a lot about a business. Twitter is especially good for corporate espionage because it’s where you often hear buzz about something new. Plus, you can learn a lot just from the photographs. A picture’s worth a thousand words when it comes to spying. And with tools like Hootsuite, you can manage multiple social media sites on a dashboard and track specific users to see what’s being said.
SpyFu
Ok, we kinda lied – Spy Fu isn’t free but you can get a free trial and the basic plan is only $9 a month. It’s well worth it if you’re being clobbered by your competition. If you don’t have a lot of time, and you want someone to spy for you, check them out. They essentially do the same thing Google Alerts does – but instead of you doing it, they do it for you.
Every day it gets harder for your business to stand out from the crowd and get ahead of the competition. But with perseverance, and a little cloak-and-dagger competitive intelligence.
Email Lists By State
by Ian Greenen | Mar 10, 2022 | Free Email Marketing Tips
The experts have been waiting for the Big Burst for about two years now. They are convinced it could happen any day but this bubble keeps on getting bigger and shows no sign of letting up. It has been the fastest period of housing price growth in recorded history – even outpacing the housing bubble of 2008. The average price of a home in America has increased 16.2% to a mind-boggling $374,000.
Hawaii is the most expensive state; the average price of a home there is $636,451. Next is Washington D.C.- $626,911. Then California -$554,886. The cheapest homes are in Mississippi- $126,502 and West Virginia – $108,236. For a full list of states, click here…
https://en.wikipedia.org/wiki/List_of_U.S._states_by_median_home_price
Even though there was a deceleration in November and December – Forbes was calling it the Great Deceleration – it was short-lived because now the consensus is home prices will keep going up and in Spring, they will spike 22% and absolutely crush buyers. Our Email List will help you to reach the targeted people, which helps us to market our product and increases the revenue.
Why are prices so high? Inventory is low, and so are mortgage rates. As of December, there were just 1 million homes listed for sale on Zillow – down 17.5% from December 2020. The cost of building is through the roof. New construction can range between $100 and $200 a square foot. Lumber prices alone add about $36,000 to the price of a new home. But, as long as demand is high and inventory is low, home prices will remain high.
So, is the bubble going to burst or what? With inflation soaring, a rise in interest rates, and the war in Ukraine, it is very possible. But our belief is that it will not “burst” – it will level off to a more sustainable median price sometime in mid-2022.
Email Lists By State
by Ian Greenen | Mar 8, 2022 | Free Email Marketing Tips
Who doesn’t want to improve their email marketing? That’s like asking a fat kid if he wants more cake. But with all the “How To’s” out there, (at last count, there were over 1,000,000 results on Google) how are you going to find one that’s right? No worries. We narrowed it down to 5 of the most important ways to improve your email marketing – and we made it ridiculously easy
CLEAN YOUR EMAIL LIST
You don’t drive your car without changing the oil. The same is true with your email list. Don’t use your list without cleaning it every one or two months.
Email list hygiene or cleansing is one of the most important ways to get your email marketing running smoothly. It removes unwanted and invalid emails, bad contacts, duplicates, spam, and bounces that can affect your sender reputation.
You can clean your list yourself with email scrubbing tools or you can pay for the service. Some cost as little as $10 for 1000 emails, Contact Ian at for free details: theemaillistcompany.com
A BETTER SUBJECT LINE
This single line of text determines if your email gets opened or not. In fact, 47% of people surveyed say they open emails based on the subject line alone. So how do you write a subject line that will boost your open rate?
Empathy. What kind of subject line would you open? Imagination. Say something clever – off-the-wall or irreverent. Relevance. Tie the subject line in with your offer or product. Personalization, Use the recipient’s name. Recognition. Use a celebrity’s name Urgency, Put a time limit on your offer. Humor. Exclusivity. Curiosity – pique their interest.
Test your subject line with a coworker, friend, or spouse. Do an A/B test – test one line against another.
BETTER CONTENT
Your lead-in sentence needs to be as compelling as your subject line. This sentence will lead to your offer or hook. Make your offer or hook better. If you were offering 10% off, make it 15%. Add Urgency. Get right to the point. Keep it simple. Keep it short. Your email should be between 25 to 100 words. A shorter email always has a higher response rate.
Make it friendly and conversational. If you need to put in information to back up your offer, use a list, or bullet points to make it easier to read.
Personalize your content – Include your prospect’s first name in the subject line or include their company name. Or the name of their city or state. Share some of your personal experiences, Personalization can improve open rates by up to 26%.
CALL TO ACTION
Add a call-to-action (CTA) end sentence or a call-to-action button. If you don’t have a call-to-action, you could miss out on a sale. Adding a call-to-action button to any email will boost click-through rates by an average of 2.5 times compared to a message without buttons.
MAKE A SMALL INVESTMENT IN A BETTER EMAIL LIST
A good up-to-date email list is the foundation of your email campaign. Merge your newly cleaned-out list with an up-to-date, verified email list from a provider. We recommend theemaillistcompany.com because it breaks down prospects by the state for pinpoint targeting and it’s the most trusted marketing list company in the country.
These 5 tips will help you get better delivery rates which translate to better click-through rates, click-to-open rates, email reply rates, more sales, and better ROI.
Email Lists By State
by Ian Greenen | Feb 23, 2022 | Free Email Marketing Tips
Email marketing is the leading marketing tool in terms of increasing ROI. Unfortunately, the average email open rate is only 18%. About 45% of marketers say competing for attention in the inbox is their top challenge, too.
Without a strong email marketing strategy, you could struggle to reach potential clients. As a realtor, it’s important to remain top-of-mind. Otherwise, home buyers and sellers might take their listings elsewhere.
Here are 10 email marketing tips you can use to engage your audience. With these tips, you can set your next email marketing campaign up for success.
Help your real estate business grow with these tips today!
1. Create a Lead Magnet
In order to use these email marketing tips, you first need to build your subscription list. Otherwise, you won’t have anyone to send emails to.
Start by adding a lead magnet to your real estate company website. A lead magnet will encourage people to exchange their email for exclusive content. For example, you can offer a neighborhood guide for people looking at specific listings.
Use a strong call to action to encourage them to provide their email. Then, your website visitors can fill out a form in exchange.
Make sure the form is short, concise, and easy to complete. Verify that your site is fast and mobile-optimized, too. Otherwise, you might struggle to gain subscribers.
You can also purchase email lists to get started immediately.
2. Have a Purpose
Take the time to plan out your email marketing strategy. Make sure each email you create has a clear purpose. Communicate that purpose within the:
- Subject line
- Preview text
- Imagery
- Headline
- Call to action button
- Body text
Maintain a consistent message to avoid confusing readers. They’ll have an easier time focusing on the single action you want them to complete, too.
3. Segment Your Lists
Before marketing with emails, take the time to segment your subscription lists. For example, you can group subscribers based on the neighborhoods they’re interested in.
Maybe you want to create different emails for single buyers versus families instead.
Then, write personalized emails with each group in mind. Personalization can make it easier for you to connect with your audience.
4. Design Your Emails
Don’t use a boring old template. Instead, design your emails to draw readers in. Include an image, headline, body text, and CTA button.
Maintain brand consistency as you begin designing your emails. Brand consistency can help awareness and recognition grow.
5. Go Mobile-Friendly
Many of your readers will open your real estate emails from their mobile devices. Make sure your emails are optimized for smaller screens.
For example, you can use white space and minimize how much text you use.
Place your strongest content above the fold and isolate your CTA buttons, too.
6. Write Stronger Subject Lines
Strong, compelling subject lines can help boost your open rate.
Make sure you highlight exactly what’s within the email. Try to intrigue readers by teasing the content. Otherwise, add a deadline to promote urgency.
7. Highlight Value
As you begin drafting your emails, make sure you’re providing subscribers with something of value. For example, perhaps you’re updating them about recent listings. Maybe you have tips for homeowners who want to sell this year.
Help your subscribers recognize the value only you can offer them. Then, use your CTA to direct them to contact you for more help.
8. Add Testimonials
Consider adding testimonials to your referral emails as well.
Feature a brief testimonial from one of your previous real estate clients. Then, ask your recent clients if they can refer you to a friend. Your former clients can read the testimonials before deciding to write their own referrals.
Adding testimonials to your emails can work as a subtle behavioral nudge.
Make sure to add a call to action to the bottom of your emails. Make it easier for people to post reviews by directing them to your Google Business profile.
Once you start generating more testimonials, make sure to thank your clients personally.
Generating more testimonials will boost your brand’s credibility. Future clients will have an easier time trusting your business as a result.
You can feature the social proof you begin generating on your website as well.
9. Use Automation
Streamline the entire process of marketing with emails using automation.
Automation will allow you to follow up with your leads without lifting a finger. You can continue sending emails after an initial interaction with a client. Then, your real estate business will remain at the forefront of your mind.
Following up with your leads could help you generate more paying clients.
10. Analyze and Adjust
Companies generate $42 for every dollar spent on email marketing. Unfortunately, your ROI won’t improve if your campaign isn’t improving first. After using these email marketing tips, take the time to review your campaigns.
Analyzing your analytics can help you make more effective marketing decisions in the future.
First, take a look at your open rate. Which email subject lines helped you generate the most opens? Make note of these tactics to use in the future.
Check your clickthrough rate as well. Determine which call to action language helped you generate clicks. Consider where the button was positioned as well.
Otherwise, think about the headlines, images, and body copy you used.
Start A/B testing to gather insights when marketing with emails. Then, use your data to improve your future campaigns. As you continue making improvements, your ROI will rise.
Then, you can use email marketing to generate more leads for your real estate business.
You’ve Got Mail: 10 Essential Email Marketing Tips for Realtors
Developing an effective email marketing strategy can help your real estate business grow. Make sure to use these email marketing tips as you get started. Then, make adjustments to your campaigns to continue generating leads.
Marketing with emails can help you remain top-of-mind as you continue growing your business.
Want to expand your reach through email marketing? We can help.
Explore our real estate agent email lists by state to get started.
Email Lists By State
