by Ian Greenen | Apr 27, 2022 | Free Email Marketing Tips
Beat The Competition With Your Email Marketing “Second place is just the first-place loser.”
“Winning isn’t everything; it’s the only thing,”
If you’re an email marketer, we take our hats off to you. It’s one of the toughest and most competitive businesses out there. Marketers are continually trying to one-up the competition, whether it’s a better database, more up-to-date email lists, more aggressive offers, and hooks, or just smarter targeting. It’s a huge business – over $1.13 billion huge.
And when you factor in an ROI of $36 for every $1 you spend, it’s the best business to be in so roll up your sleeves and let the fight begin. Here are some ways to win:
5 Steps To Beat The Competition With Your Email Marketing
GO MOBILE
More than 75% of email campaigns are opened on a mobile device first, So you need to tailor your campaign to a mobile design. If you were thinking desktop, reverse it and think mobile. Make a “long scroll” email
that fits a mobile user’s proclivity. Mobile-friendly design means your email campaign is created with smaller screens in mind. Provide plenty of white space to improve readability. This gives you a safety net for your design, plus leaves room for finger-friendly navigation.
Keep load times short: long load times cause readers to leave your email. Big images are the main reason file sizes are slow to load, so keep your image sizes down.
WRITE A KICK-ASS SUBJECT LINE
This single line of text determines if your email gets opened or not. In fact, 47% of people surveyed say they open emails based on the subject line alone. Practice, Practice And Practice. Test your subject line with a coworker, friend, or spouse. Do an A/B test – test one line against another. There are many articles about writing kick-ass subject lines. Here’s one:
Secret Subject Lines Never Revealed Before
KEEP IT SHORT, SIMPLE AND ACTIONABLE
Your lead-in sentence needs to be as compelling as your subject line. This sentence will segue into the offeror hook in your email campaign. Make your offer or hook better. If you were offering 10% off, make it 15%. Spy on your competition. Offer something better. Check out this guide for tips: How To Spy On Your Competition Online
Add urgency. Get right to the point. Keep it simple. Keep it short. Your email should be between 25 to 75 words. A shorter email always has a higher response rate. The key is to keep content short, engaging, and actionable.
GET PERSONAL
Personalized marketing drives growth: 93% of companies with “advanced personalization strategies” saw revenue growth, according to behavior expert Jennifer Clinehens. And personalization drives long-term customer value.
So, get personal with your email marketing. It’s worth the time and effort, and you can do it by simply adding a person’s name to an email and a subject head. You can expand your email personalization with birthday notices, anniversaries, location personalization that mentions events where they live, and loyalty offers.
GET A DAMN GOOD EMAIL LIST
A good up-to-date email list is the foundation of your email campaign. You can migrate your own list with an updated, verified email list from a reliable provider. We recommend The Email List Company because it segments prospects by business categories and locations for pinpoint accuracy. Plus, it has been a trusted source for marketing lists for over 20 years.
These are just a few of the many tips to improve your email marketing and take home the gold. We hope you give your competition a solid beat down.
Email Lists By State
by Ian Greenen | Apr 27, 2022 | Free Email Marketing Tips
So, you want to go electric. Your next vehicle is going to be an all-electric vehicle (EV.) You’re going to fight climate change and help save the planet. Well, you better save some money first, because the true cost of owning an electric vehicle may shock you.
HIGHER MSRP
First, compare the upfront price of an EV vehicle with a comparable gas-powered car. Electric vehicles run from $5,000 to over $10,000 more. For example, a gas-powered Hyundai Kona SE costs $21,500 vs.an electric Hyundai Kona SEL – MSRP $37,390. When you factor in a federal tax credit of $7500 – the Kona EV is $29,890, so you’re still paying nearly $10,000 more. It’s the same across the board. Even with tax credits, an EV has a much higher buying cost.
HIGH COST TO CHARGE
Here’s where it can get pricey. You need a charger to power your EV and an electric car charger costs anywhere between $500 and $1500, depending on how fast you want to charge it. There are 3 levels of charging options. Level 1 gives you up to 50 miles of driving range in about 10 hours. Level 2 provides you up 200 miles of driving range in 8 hours. And level 3 fast chargers give you about 250 miles in one hour.
Fast Chargers cost tens of thousands of dollars. So even if your home has 400-volt electricity service, the cost to install the charger would probably cost more than your EV.
Next, you need to install the charger. Installation ranges from $200 to $800 and if your home requires a service upgrade, it could go into the thousands. Plus, charging an electric car at home will typically add $40 to $60 a month to your utility bill.
HIGHER REPAIR & MAINTENANCE
Although EV advocates are quick to say maintenance and repairs are less expensive because they have fewer parts. But the fewer parts are more expensive. A new battery for a Tesla typically costs between $5,000 and $7,000, pricing it well above a gas-powered car. An EV will be on its third battery after 12 years.
HIGHER INSURANCE
Electric vehicles cost about 15% more to insure than gas-powered vehicles. EVs have higher insurance premiums because of the expensive parts and equipment like lithium-ion batteries and power inverters. All the advanced technology costs more to repair or replace.
LOWER RESALE
Electric cars and hybrids hold a resale value of less than 40% of their original value. Gas-powered cars hold about 50% to 60% of their original value, according to Bloomberg News.
HIGHER INCONVENIENCE
The biggest complaint with EVs is the time spent trying to find a charger and the time spent charging it. It’s great if you’re charging it at home overnight, but if you’re on the road, or on a road trip, it can be a major headache. The enormous burden of time and energy finding chargers and getting EV’s charged is not worth it for many people.
As technology improves, prices will come down, charging will be easier and EVs will be more affordable. But as it stands today, after you factor in all the costs – and ignore all the spin – gas-powered vehicles are still a better buy.
Email Lists By State
by Ian Greenen | Apr 14, 2022 | Free Email Marketing Tips
Email is one of the most effective marketing options, given that it generates $42 for every $1 that marketers spend. It’s no wonder 87% of marketers prioritize email marketing to distribute their content.
If you’re a real estate agent, these statistics emphasize the need to start building an email list. Otherwise, you’ll be missing a lifetime opportunity to reach and build relationships with your potential and existing clients or even their networks.
Are you wondering how to build a real estate email list? Our guide tells you all the steps you should take to build your list right away. So read on for some helpful advice.
Figure Out Your Goal
If you’re wondering how to build an email list, you first need to figure out your goal. Is it to generate leads or convert more website visitors into paying customers? Once you know your goal, you can tailor your email marketing strategy toward meeting the desired results.
For example, if generating leads is your goal, you’ll need to focus on creating high-quality real estate content that will interest your target audience. If your goal is to convert more website visitors, you’ll need to create a strong call to action and make it easy for people to purchase your product or service.
Ensure that your goals are clear by including the specific numbers you’re targeting. For instance, you should state how many subscribers you want to get by the end of a given period.
Allow Your Subscribers to Opt-in Legally
Your next step in building an email list for real estate agents should be to ensure that your site visitors can legally subscribe to your mailing list. The best way to do this is by including an opt-in form on your website and making sure it’s easy for people to sign up.
You need to keep in mind a few things when creating your opt-in form. Make sure the form is easy to find on your website. You also need to ensure that the form is easy to fill out.
In addition, you should always use an opt-in form that’s compliant with the CAN-SPAM Act. This means you should never use deceptive practices to get people to sign up for your mailing list. You should always provide a way for people to unsubscribe from your list.
Bring an Email Service Provider on Board
An email service provider is a company that will send out your email newsletters. There are a few things you need to consider when choosing one.
First, you need to make sure the provider offers all the features you need. For example, does the provider allow you to create custom opt-in forms? Can you track how many people open your emails and click on the links inside them?
These are essential features to look for if you want to measure the success of your email marketing campaigns. Second, you need to ensure the provider has a reputation for providing high-quality service and reliable email delivery. Finally, you need to make sure the provider is affordable.
Create an Email Signup Landing Page
You’ll excel in email marketing for real estate agents if you have a signup landing page. This is a special page on your website where people can subscribe to your mailing list.
Your email signup landing page should be designed to convert website visitors into subscribers. To do this, you need to make sure the page is visually appealing and contains compelling content.
You should also ensure that the form is easy to find and simple to fill out. Remember to use a CTA (call to action) to encourage people to sign up for your mailing list.
The landing page should have a clear headline conveying your offer to visitors. It could be information about new homes for sale, home valuations, or anything valuable.
Promote Your Email Signup Landing Page
Your goal should be to keep growing your real estate email list. The best way to achieve this goal and grow your network is by promoting your email signup landing page. You can promote the page in several ways.
Social media is a great way to promote your email signup landing page because it will allow you to reach many people. You can also use social media to drive traffic to your website, which will help you increase the number of subscribers on your mailing list.
Advertising is another great way to promote your email signup landing page. You can use online advertising platforms such as Google AdWords or Facebook Ads to target people interested in your products or services.
Finally, you can promote your email signup landing page through referral programs. You can offer people incentives such as discounts or free products for referring their friends to your website.
Segment Your Email List
One of the crucial email marketing tips for realtors is to segment their subscription lists. Remember that not everyone who subscribes to your email list is interested in the same thing. You need to segment your email list to send targeted messages to the right people.
For example, you could segment your email list by location. This segmentation will allow you to send messages about new homes for sale in specific areas to people who live in those areas.
You can also segment the list based on interests. This will allow you to send messages about home renovations to people interested in home renovations. Segmentation by age could allow you to send messages about retirement homes to retired people.
There are many different ways to segment your email list, and it’s crucial to find a system that works best for you.
Building an Email List for Real Estate Agents Made Easy
The real estate market is getting competitive, with thousands of agents trying to capture the attention of potential clients. If you’re a real estate agent, you can cut through the noise easily by building an email list. Leverage this guide and start building an engaged subscribers list.
If you’re unsure where to start, you should consider working with trusted sources for email marketing lists, such as the Email List Company. We have the list you need to expand your network of prospects and clients. Contact us today to get the best email marketing support.
Email Lists By State
by Ian Greenen | Apr 8, 2022 | Free Email Marketing Tips
Remember the old saying, “The money is on the list?” The money is still there – you just have to know how to get it. You’ve built up a good email list over the years: friends, family, relatives, business contacts, old girlfriends, old boyfriends – but the list is just sitting there when it could be making money. Here’s how you can monetize it:
Affiliate marketing is where the action is. This is when a company pays a person to sell their product or service, and all you need is an email list. Make sure it’s a relevant product, or else you might alienate your contacts. You get a percentage, and it can be very profitable. Here are some good affiliate marketers: Flex Offers, Commission Junction, Share-a-Sale, and Rakuten Network.
This is still affiliate marketing – but ClickBank does the work for you. You can resell and upsell their products and they pay you quickly. Their products are good – vitamins, weight loss supplements, male enhancement products, diet books, and more. Simply sell their products to your contacts and make a big commission. Click here for details: ClickBank.com
An engaging newsletter is one of the best ways to make money with your email list. Plus, you can grow your audience significantly depending on how good the newsletter is. First, you need to come up with a strategy.
How are you going to be relevant and interesting? Think of something current and interesting: fashion, new trends for Generation Xers, your political opinions, bodybuilding tips for men, health advice for women, 4 ways to start your day, etc. Then find a newsletter software company to create it. Sendinblue.com will build you a newsletter for free with up to 300 emails per day.
Your email list can become a digital billboard with just a few clicks. You can charge brands to be in your newsletter. It can be a banner ad or a link to their website. If you’re emailing a graphic, it needs to be static with some content or it could go to spam. Don’t use a GIF or Flash because that might not reach your subscribers Jasmine Watts, email list marketing expert, will be happy to help: bloggingmooneylife.com
- ADD TO YOUR LIST BY BUYING ONE
If you don’t have a good organic email list and want to add followers or subscribers instantly, you can buy one. Don’t buy just any list, get one with a category you’re familiar with. If you know about cars, or if you have an automotive product to sell or give away (it can be as simple as an air freshener) then buy a car dealer email list. If you like woodworking or carpentry, buy a builder and contractor list. (You can send them free woodworking tips or a Carpenter Joke of the Day.) Find a provider that segments email addresses into categories you are familiar with.
The Email List Company breaks it down nicely into many categories.
- RENT OR SELL YOUR EMAIL LIST
If all else fails, and you have a good email list, you can rent or sell it. This is easy to do but not necessarily advisable because it can lead to complaints and opt-outs. If you have a valuable list, it could be worth big bucks for marketers. How do you rent or sell it? Go to indiemark.com and they will hook you up with retailers, event producers, publishers, and bloggers who will pay you for your list.
Email Lists By State
by Ian Greenen | Mar 28, 2022 | Free Email Marketing Tips
To get an idea of how big influencer marketing is, just go to the famous birthday website and see whose birthdays are being celebrated. Musicians? Athletes? Movie stars? Nope. Virtually every famous person having a birthday is an internet influencer. And they’re young! You’d be hard-pressed to find anyone over 20%.
Influencer marketing is huge. It started out as a novelty 15 years ago on Facebook and YouTube and now it’s a surging, thriving industry. It has grown from a $1.7 billion business in 2016 to $13.8 billion in 2021, and this year it is expected to hit $16.4 billion. There are anywhere between 5 million to 20 million influencers on Instagram, TikTok, and YouTube.
What is influencer marketing? Simply put, it is a relationship between a trusted figure on social media (the Influencer) and a product or service.
The influencer promotes the product through different media platforms like Instagram, TikTok, and YouTube. An influencer typically has a large audience of 10,000 or more followers and has knowledge or appears to have knowledge of what they are promoting. There only requirement for an influencer is “trust.”
influencer marketing is like word-of-mouth advertising gone viral. 92% of buyers turn to their peers for advice and word-of-mouth advertising accounts for a big percent of all purchases – so you can see the “influence” that influencer marketing can generate. It is like a recommendation from a friend.
According to Sproutsocial, the average price to use an influencer to promote a brand is $271 per post. For influencers with more than 100,000 followers, the average cost is $763 per post. There are many companies like grin that can track your results so you can monitor your ROI.
Do you want to be an influencer? Do you want an influencer to recommend your product or service? You don’t have to be a TikToker or an under 20 Gen Zer. We will be happy to help you tap into this booming market. Click here: theemaillistcompany
Email Lists By State
by Ian Greenen | Mar 22, 2022 | Free Email Marketing Tips
Did this headline get you to open up the article? That’s the point. A subject line should be so intriguing that it gets the reader to open your email list. Here are some subject lines that have worked for us in the past and we’re going to share them with you. They’re not a secret anymore.
Curiosity Pique their interest.
I rarely do this
The rumors are true
I have a confession
Don’t Open This Email
Look What We Did
Confidential information attached
This has never been revealed before
A sneak peek for the select few
Urgency. Put a time limit on your offer.
Once in a lifetime savings ends soon
Going Going Gone
Never before. Never again.
Only 24 Hours Left to Get 50% Off
Last Day to See What Everybody’s Talking About
The next 2 minutes could change your life
Avarice Appeal to their greed
Don’t tell your neighbor about this
It’s Better Than Winning The Lottery
You won’t be able to pass this one up
Elon Musk Would Approve
Secret Surprise Sale (Don’t Tell Anyone)
Personalization can improve open rates by up to 26%.
We made it for you {name.}
Hi, [name], quick question for you
Hey {name.} you’re going to like this
Pssst {name} this is only for you
{Name} said we should contact you.
Serious
Action Required
Yes, this email is an attempt to sell you something
I hope you are staying positive and testing negative
You Can’t Beat this
What You Need to Know
Customers like you deserve deals like these
Humor
If you don’t open this email, I’m going to tell my mommy
Walk All Over Us
For men only
There are no deals in this email
Why didn’t this go to spam?
We’re having a sale for winos like you. – Liquor store
For Ugly People Only
Relevance
There’s never been a better time
Our best offer of the year is expiring soon
Here’s an offer you can’t refuse
You waited. Now your patience has paid off
Irreverent Off-the-wall
What would it take for you to open this email?
This offer doesn’t suck
Elon Musk Said We Should Contact You
What would it take for you to open this email?
Exclusivity makes people feel important
Only For You
Don’t share this email
Exclusive Offer For A Limited Time
For under 30 women only
Secret Offer For Jealous People
This email is not for you
Please don’t show anyone this email
Make a List Everybody loves a list
5 ways to improve your love life
The 10 best ways to make money in a recession”
10 Ways to look younger (without even trying)
Finally – Empathy. What kind of subject line would you open?
If you have any subject lines that you want to share, contact us at
The Email List Company and we will be happy to post them.
Email Lists By State
