Email is one of the most effective marketing options, given that it generates $42 for every $1 that marketers spend. It’s no wonder 87% of marketers prioritize email marketing to distribute their content.
If you’re a real estate agent, these statistics emphasize the need to start building an email list. Otherwise, you’ll be missing a lifetime opportunity to reach and build relationships with your potential and existing clients or even their networks.
Are you wondering how to build a real estate email list? Our guide tells you all the steps you should take to build your list right away. So read on for some helpful advice.
Figure Out Your Goal
If you’re wondering how to build an email list, you first need to figure out your goal. Is it to generate leads or convert more website visitors into paying customers? Once you know your goal, you can tailor your email marketing strategy toward meeting the desired results.
For example, if generating leads is your goal, you’ll need to focus on creating high-quality real estate content that will interest your target audience. If your goal is to convert more website visitors, you’ll need to create a strong call to action and make it easy for people to purchase your product or service.
Ensure that your goals are clear by including the specific numbers you’re targeting. For instance, you should state how many subscribers you want to get by the end of a given period.
Allow Your Subscribers to Opt-in Legally
Your next step in building an email list for real estate agents should be to ensure that your site visitors can legally subscribe to your mailing list. The best way to do this is by including an opt-in form on your website and making sure it’s easy for people to sign up.
You need to keep in mind a few things when creating your opt-in form. Make sure the form is easy to find on your website. You also need to ensure that the form is easy to fill out.
In addition, you should always use an opt-in form that’s compliant with the CAN-SPAM Act. This means you should never use deceptive practices to get people to sign up for your mailing list. You should always provide a way for people to unsubscribe from your list.
Bring an Email Service Provider on Board
An email service provider is a company that will send out your email newsletters. There are a few things you need to consider when choosing one.
First, you need to make sure the provider offers all the features you need. For example, does the provider allow you to create custom opt-in forms? Can you track how many people open your emails and click on the links inside them?
These are essential features to look for if you want to measure the success of your email marketing campaigns. Second, you need to ensure the provider has a reputation for providing high-quality service and reliable email delivery. Finally, you need to make sure the provider is affordable.
Create an Email Signup Landing Page
You’ll excel in email marketing for real estate agents if you have a signup landing page. This is a special page on your website where people can subscribe to your mailing list.
Your email signup landing page should be designed to convert website visitors into subscribers. To do this, you need to make sure the page is visually appealing and contains compelling content.
You should also ensure that the form is easy to find and simple to fill out. Remember to use a CTA (call to action) to encourage people to sign up for your mailing list.
The landing page should have a clear headline conveying your offer to visitors. It could be information about new homes for sale, home valuations, or anything valuable.
Promote Your Email Signup Landing Page
Your goal should be to keep growing your real estate email list. The best way to achieve this goal and grow your network is by promoting your email signup landing page. You can promote the page in several ways.
Social media is a great way to promote your email signup landing page because it will allow you to reach many people. You can also use social media to drive traffic to your website, which will help you increase the number of subscribers on your mailing list.
Advertising is another great way to promote your email signup landing page. You can use online advertising platforms such as Google AdWords or Facebook Ads to target people interested in your products or services.
Finally, you can promote your email signup landing page through referral programs. You can offer people incentives such as discounts or free products for referring their friends to your website.
Segment Your Email List
One of the crucial email marketing tips for realtors is to segment their subscription lists. Remember that not everyone who subscribes to your email list is interested in the same thing. You need to segment your email list to send targeted messages to the right people.
For example, you could segment your email list by location. This segmentation will allow you to send messages about new homes for sale in specific areas to people who live in those areas.
You can also segment the list based on interests. This will allow you to send messages about home renovations to people interested in home renovations. Segmentation by age could allow you to send messages about retirement homes to retired people.
There are many different ways to segment your email list, and it’s crucial to find a system that works best for you.
Building an Email List for Real Estate Agents Made Easy
The real estate market is getting competitive, with thousands of agents trying to capture the attention of potential clients. If you’re a real estate agent, you can cut through the noise easily by building an email list. Leverage this guide and start building an engaged subscribers list.
If you’re unsure where to start, you should consider working with trusted sources for email marketing lists, such as the Email List Company. We have the list you need to expand your network of prospects and clients. Contact us today to get the best email marketing support.
