Out With The Old
There are many factors that cause an email list to go stale, like job changes, old domains, new providers, duplicates, and opt-outs to name a few. But that old email lists is still valuable, you just need to clean it up. You can clean it yourself or pay for an email list cleaning service. The number and percentage of bounces will go down but with an email list cleaning service, you will also lose a percentage of your list. So, how are you going to get that audience back? We recommend migrating your current list with a new one.
In With The New
Email list technology has come a long way. Most are verified and updated. Plus, you will add contacts that are relevant to your base and will create a more buyer-rich environment.
However, if you are going to take this route, be careful who you choose. Not all email list companies are the same. How often are their lists validated and verified? Does the email list provider have a date or time stamp when it was verified? Do they say they have a 98% or 100% accuracy rate? Do they have 100 million business profiles? Don’t be fooled by outrageous claims. A 95% accuracy rate is a good quantitative number you can count on. And who needs 100 million email lists?
So, give your old email lists a facelift. A good email list that is migrated with your trustworthy old friend will give it vigor, make it young again, and improve your replies, conversions, and ROI.
Call Ian at http://www.theemaillistcompany/ and he will be happy to show you how easy it is to migrate your current list with a new one.