by Ian Greenen | Feb 8, 2023 | Free Email Marketing Tips, Industry Blogs and News
Marketing is one of the foundations of any business, but costs can add up quickly. Last year, digital ad spending alone broke the $600 billion mark for the first time, and it’s only expected to continue climbing.
Fortunately, there are ways to market your company without overspending. You just need to know how to find your target audience. Let’s talk about how to find real estate brokerages to market your products or services to without breaking the bank or wasting time!
Find Real Estate Brokerages Organically
Building an organic following will help improve your conversion rates, reduce your dependence on paid ads, and build trust among your audience. If you’re unfamiliar with the term, organic traffic is the traffic you don’t have to pay for. They find you, not the other way around.
While it takes time to build an organic following, it is free and fairly easy to start. The only challenge is consistency. Here are some strategies to help you build your organic following!
SEO
Search engine optimization (SEO) is a popular marketing tool to help drive organic traffic to your website. Optimizing your website for fast loading times and user experience is essential for this.
From there, you will need to build a content marketing strategy (ideally a blog) and use as many relevant keywords as possible. This will help search engines match you with real estate brokers searching for related keywords to your services.
For example, if you run an accounting firm, you would want to rank for keywords such as “real estate accounting services” or other similar phrases. While this takes time and consistency, it’s well worth it in the long run. Costs to maintain a successful SEO strategy are negligible, meaning there’s a light at the end of the tunnel!
Social Media
Social media is one of the best organic marketing channels available. Around 4.5 billion people actively use social media, meaning you can find your target audience here if you know where to look.
Without a doubt, LinkedIn is the best social media platform for reaching business professionals of all kinds, including real estate brokers. Direct outreach to these brokerages is a great way to start, and you can generate content on your profile that’s useful to real estate brokerages.
An easy way to do this is to recycle your SEO blog content. Link to your website or write articles directly on LinkedIn. It may take time to build a following, but it’s easy to start!
Build a Mailing List
There are plenty of organic strategies for building an email marketing list. Leaving prompts on your website for users to sign up for your newsletter is an easy way to build an organic following. However, it doesn’t happen overnight.
Other alternatives are to search in your area for real estate brokerages and find a real estate broker and their contact information that way. It’s usually public information. Still, this takes time to build.
Once you have your list, email is the perfect channel for sending personalized and branded content directly to your target audience. Business professionals check their emails throughout the day, so this is a great way to get attention.
Target Your Ad Campaigns
PPC campaigns can use amazing precision when reaching a specific target audience. That includes reaching real estate brokers.
Google Ads and Facebook Ads have the best targeting of any ad platform online. We recommend using Google as much as possible, as you are more likely to find brokers here.
You can target search ads, display ads, and even video ads with incredible precision. When marketing to brokers, search ads are a great place to start.
Similar to SEO, you need to use the right keywords to reach your audience. However, search ads allow you to “skip the line” of the organic results and appear at the top of the results.
This is a great place to start and build upon, but ads can get expensive over time. We recommend diversifying as much as possible.
Purchase a Mailing List
One of the best strategies is to purchase a real estate broker email list. This will give your email campaign the jump start that it needs to start testing your strategies and making conversions. You’ll have access to the email addresses and contact information of countless real estate brokers in your target area.
Once you have the list, it’s entirely yours. That means that you won’t have to spend the same time or resources to maintain it as you would with many other organic marketing strategies.
So, why email? Primarily because real estate brokers check their emails like it’s their job (oh, right), and also because it has an amazing ROI potential The average ROI for email campaigns is email lists by state to find other relevant channels for your business!
by Ian Greenen | Sep 20, 2022 | Free Email Marketing Tips, Industry Blogs and News
If your business’s target audience is doctors, you might be wondering if email marketing is an effective marketing tool. There are 4 billion (yes, that’s right, a BILLION) daily email usersa number that’s steadily climbing. And over 75% of marketers have seen an increase in email engagement in the past year. Of course, this strategy only works if you have a comprehensive, audited doctor’s email address list. And building a helpful list takes time and money. If you want to do this in the most efficient way possible, read on.
We provide several ways to source emails, from online research to purchasing ready-to-use email lists.
Peruse Online Directories
One way to compile a list of doctor’s emails in your state is to use professional and governmental finders. You can usually refine your search by state, type of doctor, type of facility, and more.
Of course, you might not get the email for the doctor themselves as a first result, especially in the case of large hospitals. However, if you use these directories as a starting point and dig deeper into the websites of the listed entries, you’re more likely to might find what you’re looking for.
Some online directories you can use include:
- The American Medical Association’s DoctorFinder
- Medicare.gov’s healthcare provider comparison search function
- The HRSA Data Warehouse’s “Find a Health Center” search function
If you’re emailing medical practices in a specific area of medicine, MedlinePlus has a long list of directories for finding specialists.
Trawl Through Individual Websites
Okay, so this tactic isn’t one for the impatient marketer!
Essentially, the idea here is to enter relevant keywords into Google search and hit enter. Then, you’ll go through all the resultslet’s say, to page 5 or soand make a list of websites for nearby doctor’s clinics.
Some keywords we recommend to get you started include:
- doctors’ clinics near me
- doctor’s office near me
- doctors’ clinics in [your state]
- doctor’s office in [your state]
- hospitals near me
- hospitals in [your state]
You could also try searching “healthcare facilities near me” or “healthcare facilities in [your state],” but this could bring up medical centers without doctors.
Once you have your list of websites, you can click through each and crawl the pages (starting with “Contact Us” or equivalent) to find the emails you need.
You can also use Google maps or social media platforms like Facebook and LinkedIn in the same way.
Go Old School: Pick Up the Phone
Another related technique is to try cold calling clinics and hospitals in your state to ask for the doctors’ emails.
Phone marketing is a tried-and-true marketing method; there’s no reason it wouldn’t work today. After all, medical facilities almost always have administration staff whose primary job is to take phone calls.
If you’re attempting this tactic, you must develop a thick skin. Many receptionists are wary of people marketing to doctors and may not be receptive to your request. Some may be downright rude, hanging up or ending the call abruptly.
However, if you get your pitch right, you might get more than just emails. You could make a valuable connection and educate the clinic about your services simultaneously.
Work With an Email List Company
Medical marketing can be challenging. There are a lot of regulations regarding how services can be marketed, and many doctors closely guard their direct contact details.
There’s an easy solution to getting a comprehensive, state-based list of doctors’ emails; you can purchase email lists from a company specializing in compiling such information!
The advantages of working with an email list company are numerous:
- The lists are constantly updated, ensuring accuracy
- You save time, allowing you to work on more pressing marketing tasks
- The lists are affordable, costing just a few hundred dollars or less for a state-based list
- You can download the lists and instantly start working on contacting doctors right away
- The emails are already verified
Remember, opt-in is an essential part of creating an effective email list. The best part about buying a list for emailing doctors is the emails are pre-confirmed. In other words, they’ve already agreed to be added to the mailing list.
Share Your Email Newsletter Sign-Up Link
When it comes to contacting doctors, sometimes a passive approach is the best way to build trust. Instead of actively trying to hunt down doctor’s emails, you could instead send out a link to your email list sign-up form or page.
This way, you can send the link to more generic emails, such as the “contact” email for the clinic you’re targeting, and ask for the email to be passed onto the doctor or for someone at the organization to complete the form on their behalf.
Make an Educated Guess (or Let Tools Do It for You)
Most business emails follow a standard pattern. For example, [name]@[website].com. You can see what format the emails available on a medical practice’s website take, find the name of the doctor you wish to contact, and recreate their email.
In some cases, a person might use only their first name. Other times, they use both first name and surname. The domain might also be different: .net, .co, .org, or .edu, to name a few.
There are also some free online tools (or at least they have free trials) that make the guesses for you. Some popular tools include Norbert, Hunter, Email Generator, and Clearbit Connect. You can use a tool like Email Checker to test the emails you create.
Uncovering That Coveted Doctor’s Email Address List
Getting a thorough doctor’s email address list relevant to your state is not always easy. However, if you have some time on your hands, an enthusiastic intern or junior employee to delegate to, it’s possible to compile a useable list by searching the internet for them or calling clinics.
Are you looking to save your marketing time and budget for paid advertising or other tasks? The Email List Company offers email lists that are up-to-date, comprehensive, and guaranteed accurate. We’ve been in the email list business for over 20 years!
View all our available email listssorted by statetoday.
