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Home Builder and Contractors Estate Agent Email Database: A Guide

Not many trends last long in the digital world. Netscape Navigator, Myspace, and Altavista are now names you’re more likely to see in a history book. But there is one trend that has aged like a fine wine, and that’s email.

Email could be the secret to your success this year if you serve the home builder and contractor market.

Learn how to tap into a home builder and contractors estate agent email database and use email marketing to reach your target customers.

Why Use Email Marketing?

Once you’ve established your target audience, it’s time to focus on how you will use email marketing for your business. Here are some reasons why companies like yours promote their business via email.

It’s Cost Effective

Email marketing is affordable. There are few overheads; you can reach thousands of potential customers in a single email.

If you are a small or mid-sized business, affordability is vital as you may have a limited marketing budget.

It’s Targeted

When you use email, you aren’t advertising to anyone. If you buy a pre-screened email database, it’s already targeted to home builders and contractors.

It means you can send emails with the reassurance they are going to the right people interested in what you sell. Targeted campaigns like this help boost your reputation.

It’s Measurable

Modern email technology gives you plenty of helpful information about your email campaigns.

You can find out the number of emails you send, the percentage of people who opened them, and the number who clicked on a link. It means you can fine-tune future campaigns to be more effective.

Email Builds Long-Term Relationships

Once you start a conversation by email, it’s easy to keep that going.

People are comfortable chatting by email; it feels natural and will help you build trust. It’s an excellent way of creating a long-term relationship with a prospective customer.

It’s Flexible

Companies use email because it’s flexible. You can use emails to send newsletters to your audience, or you can send a cold email pitch offering a service.

Alternatively, you could send guides, industry content, and educational videos. There are many ways to use email as part of your high-level marketing strategy.

Getting to Know Your Target Audience

Before you can begin email marketing, you must know your target audience. You should always do this before buying an email database to ensure the list aligns with your company’s needs. Here’s how to do that.

Create a Customer Avatar

A customer avatar is a description of your ideal customer. It’s a helpful starting point to help narrow your target market. Focus on factors like company size and geography in the home building and contractor niche.

Research the Industry

Part of your research should be a broader look at the industry. That will help shape your email marketing strategy. Look at things like challenges affecting the industry right now and trends.

Visiting some trade shows will help you gather this information. You can also do some online research by visiting specialist forums or browsing comments on social media.

Consider Market Segmentation

If you are targeting a vast audience, it’s worth splitting that into segments. It will help you create more personalized marketing messages throughout your email campaigns.

For example, you could segment by project size or the type of specialization of each home builder (e.g., electrical, landscaping).

Email Use

Investigate how your target market uses email in their business. It will ensure that your marketing approach is aligned with their needs.

Would they find it helpful to receive an industry guide? Or do they prefer to connect one-to-one with other businesses via email?

Are there particular business cycles you need to consider when planning the timeline for your email campaign?

How to Choose an Email Database Provider

A database provider gives you access to a list of prospects. However, not all databases are the same. Here’s how to choose the best one for your email marketing campaign.

Check the Reputation

You want an email database provider with a first-class reputation in the industry. Read reviews and testimonials for feedback from customers. Look at factors like customer service, reliability, and quality of the databases.

Check the Data

Look closely at the type of data and email list options on offer from the provider. You want high-quality lists of relevant contacts. You should also check if they offer up-to-date lists.

After all, you want to spend your time and money on something other than emailing someone who left a job a decade ago.

Check the provider’s website for evidence of quality and ask follow-up questions if you still need to know more about their data source.

Data Compliance

When buying an email list, you need to abide by data protection laws. So check that the provider adheres to relevant laws and that the lists are obtained legally with the correct consent.

Planning Your First Email Marketing Campaign

Once you’ve selected a provider and purchased your email database, it’s time to begin planning your initial email marketing campaign. Here is how to do that.

Decide on Your Objectives

The best way to succeed with email marketing is to establish your objectives upfront. That way, you can measure your campaign against those goals to see whether it performed as you’d hoped. Here are some prompts to help you:

  • A brand awareness campaign to local home builders and contractors
  • A lead generation campaign
  • A service promotional campaign (such as a special offer)
  • Launching a new product or service
  • A networking campaign

Choose one objective rather than many. It will make your campaign more straightforward to manage.

Database Segmentation (Optional)

You can personalize your email campaign by segmenting your database. For example, you could create one campaign directed at self-employed contractors, and another targeted at larger home-building companies.

It’s optional, but personalized campaigns often get better conversion rates.

Create Your Email Message

You can choose to send one message or a sequence of messages. The latter is often helpful to help boost conversion rates. If people didn’t spot your first email, they may spot your second or third.

Make sure the content is engaging and relevant. Take time to find the perfect subject line to determine whether people open your email.

Email design

Don’t forget that your email needs to look professional. Design to align with your brand guidelines and include your logo. Use images to help make it more appealing to the reader, and test the layout to ensure it’s mobile-friendly.


You’ll need an email autoresponder to send bulk emails to a large database. Choose one that offers easy setup, a fair pricing model, and evidence of high deliverability.

Time Your campaign

A perfectly timed campaign is more likely to yield results. You need to think about the day and time of your email and when people are most likely to read it.

It’s often helpful to test this with a small subsection of your database to see what timing is best. You should also consider the time of year to begin your campaign.

You might prefer to link it to a key date. For example, many businesses like to send promotions in the run-up to Black Friday.

Don’t Forget the Follow-Up

You must take the time to follow up on your email campaign. That might be a phone call to your new leads or sending a second offer to those who didn’t snap up your initial promotion.

Follow-ups are a great way to boost revenue. You’ll win over people who may have been on the fence during your original email campaign.

Launching Your Email Campaign

Once you’ve planned your campaign, it’s time to hit the send button. But there is a bit more to do during this stage after sending the email. Here’s what you need to know.


Always test your email setup before sending to hundreds or thousands of email addresses.

An erroneous email could damage your reputation. When testing, check every element, including the content and links. You should also check that the email looks correct on mobile.

Optimize Your Email for Deliverability

Optimize your email content so it doesn’t end up in the spam folder. Ensure you have a high-quality list and follow best practices with your content, such as avoiding specific keywords likely to see your email filtered as spam.

Make Sure You Tailor Your Emails

If you segment your list, it’s time to draft separate messages for each group. Tailor the emails and ensure you test each one individually.

Sending the Emails

Make sure you set aside time to send the emails. It will allow you space to deal with any last-minute issues or to respond to immediate replies from recipients.

If you are linking to your website, test the pages to ensure they work correctly and can handle lots of clicks simultaneously.

Monitor Your Deliverability

Once you have sent your email, keep an eye on your analytics. Check that the emails are sent and that some are read, as that will be a good indicator that the technical aspect of your email campaign went according to plan.

Create a System for Replies

If your email includes an invitation to reply or call, ensure you have a team in place to handle these. You don’t want to spend the time sending an email and leave customers hanging on an unanswered phone call.

Train your team on responding to queries. Ensure they are professional and knowledgeable. Preparing a set of frequently asked questions is often a good idea.

Measuring Your Success: Post-Email Checks

After you have sent your email campaign, it’s time to check whether it’s had the success you’d hoped. The objectives you set before your campaign will be a helpful asset.

Turn these objectives into KPIs and score your email campaign against these measurements if possible.

For example, you may want to target the number of leads you get from an email campaign.

You can measure the actual leads versus your target. You can also calculate the costs of your campaign by taking the total cost of your email (including the database) and the number of leads you got, so you have a cost per lead.

That’s a valuable KPI for future campaigns. You should also aim to track the revenue you received directly from the campaign.

That information lets you establish your ROI (return on investment).

Maintaining Your Database After Your Email Campaign

Once you have a database of home builders and contractors, you should remember that it’s a valuable long-term asset for your company. But you must take a few steps to maintain it.

Ensure you keep your list clean by removing subscribers who are “cold” or inactive.

These refer to emails the recipient hasn’t opened over a specific period, like six months. Remove emails that have bounced more than once, too.

Cleaning your list will help maintain deliverability rates for future email promotions. That’s important as it will stop your email from falling into a spam filter and ensure you have consistently high conversion rates.

Keeping An Eye on Future Trends

It’s vital you keep an eye on future email marketing trends. This will ensure you get an excellent long-term return on your investment in your home builder and contractor database.

Check for aspects of email like newer email technology and types of content that have the most success on email.

You should also continue to monitor any new regulations and laws around data protection.

Whatever trends emerge, remember that the key to winning customers via email is to provide value and remain authentic. Those two features will always help you get the best from any email marketing campaign.

Home Builder and Contractors Estate Agent Email Database

A home builder and contractors estate agent email database can fast-track your marketing efforts. But it’s worth taking the time to plan your strategy so that you get the best return from your investment. Use this guide to help you.

The Email List Company offers some of the highest-quality email databases on the market, including a targeted list of builders and contractors. Orders yours now here.

What Are the Key Qualities of a Good Real Estate Agent?

People everywhere rely on real estate agents to help them buy or sell their homes. This could involve upsizing or downsizing their current home, moving to a new city or state, or just finding a property that better suits their style.

As of June 2023, the National Association of Realtors reported 1,599,807 members. While this seems like a lot, not all real estate agents are created equal. To really stand out, you need to possess the qualities of a good real estate agent.

If you’re already working in real estate or you’re interested in becoming a real estate agent, keep reading below for more helpful information.

Good Communication Skills

Communication skills are one of the top qualities of a good real estate agent.  A successful real estate agent makes it a point to keep a two-way channel of communication open.

If a property that a client is interested in becomes available, it’s crucial to let them know as soon as possible. There’s nothing more frustrating than a real estate agent who doesn’t return phone calls and emails promptly. This makes clients feel like they’re on the back burner for someone more important.

94% of REALTORS® prefer to communicate through text as their main source of communication. At the same time, 92% stated a preference to communicate through telephone, while 90% preferred to do so through e-mail communication.

Good Listening

Another one of the top qualities of a good real estate agent involves the ability to listen to the client’s needs as well. After all, it’s your job as a real estate agent to find the perfect home for your clients. The best way to find out what they want is by taking the time to listen.

Maintain a checklist of your client’s top-ranked needs and wants. Keep in mind, though, that a client is likely to change their minds several times during the homebuying process. Be open to discussing these changes when they arise.


The home buying and selling process is dynamic. Things can turn on a dime. Clients can suddenly change their minds about their desired home needs based on trends and market demands.

When dealing with younger clients buying their first home, they will likely have different preferences for how they want the homebuying process to go. For example, data shows that as much as 99% of Millennial homebuyers will start their initial search online. So, your online home listings should be as detailed and up-to-date as possible.

With this in mind, a good real estate agent needs to meet the demands of the modern real estate industry. Adaptability allows real estate agents to stay flexible and accommodating for their clients.

Working Proactively

Clients and real estate agents know that the right property or the right homebuyer isn’t going to just magically fall into their laps. Making that match happen is the result of hard work behind the scenes.

A good real estate agent should be proactively calling potential buyers and communicating with existing customers. They must also make it a point to constantly chase new leads through real estate email marketing lists.

Keeping clients in the loop is paramount throughout the process. Instead of waiting for clients to call you for information, you’re one step ahead of the game.

Client-Centered Approach

Becoming a real estate agent means working tirelessly for the benefit of your clients. Yes, you get a healthy commission for a successful home sale, but you can’t push clients into buying a home they don’t love just so you can collect your cut.

Having a client-centered approach is one of the qualities of a good real estate agent for good reason. It shows you are committed to fulfilling their dreams and goals, not solely for the paycheck.

In return, happy clients will be more likely to recommend your services to friends and family members who may also be looking for a reputable real estate agent.


Integrity is one of the most vital qualities of a good real estate agent. Displaying integrity is essential for building trust between clients and realtors.

Buying or selling a house is an integral life event for many. Clients need to trust that you’re acting in their best interests. Agents with integrity adhere to these standards, ensuring that they conduct business in a lawful and ethical manner.

This trust can go a long way toward building long-term relationships and encouraging word-of-mouth referrals.

Market Knowledge and Negotiation Skills

Market knowledge and negotiation skills go hand in hand as qualities of a good real estate agent. Having market knowledge is an integral part of working in real estate. It enables you to keep up with:

  • real estate trends
  • property values
  • neighborhood dynamics
  • market demand
  • price fluctuations

With this market knowledge, a real estate agent can then use their negotiation skills in their client’s favor. A skilled real estate negotiator can maximize a property’s value and effectively reach a deal that satisfies both the buyer’s and seller’s needs.

Strong Networking Skills

Real estate agents can use networking to access valuable resources. They can work with other real estate professionals, lenders, and service providers to strengthen their existing networks.

Strong networking skills also relate to building a successful realtor email list. As a real estate agent, your realtor email database is the driving force of your real estate business. This is what you’ll use to keep in touch with past and current clients, as well as build new leads.

Email marketing can also be used to send regular market updates, including new listings or recent sales. This helps keep clients and prospects informed about the real estate landscape. Strong networking positions the agent as an authority in the market.

Elevate the Qualities of a Good Real Estate Agent with a Realtor Email List Today

There are many different qualities of a good real estate agent you need to consider to be a successful real estate agent. But the one thing you can’t deny is the power that effective email marketing can have on your real estate business.

With the Email List Company, you can access thousands of comprehensive and accurate email contact lists instantly and save time. We’re available 7 days a week, 365 days a year, to answer your questions.

If you’re interested in building your realtor email database, check out our real estate agent email list by state today.

Cold Messaging A Potential Client in Real Estate


Do you want to get new real estate clients, increase sales, and make more money? If so, you need to try cold messaging.

Sending cold emails is one of the most effective ways to grow your real estate business.

The problem is that many real estate agents don’t know how to cold message properly. They send a few messages to a potential client and give up when they don’t get a response.

This is a huge mistake. You should send cold emails, but you need to learn how to do it right first.

If you’re one of those real estate agents who has tried and failed before, then don’t give up just yet! This article will teach you how to send cold emails that get results.

Create an Interesting Subject Line

Think about how many emails you get every day. You probably don’t even bother reading most of them unless they catch your attention. You need to craft an intriguing subject line that will catch your reader’s attention.

Don’t use generic subject lines like “Hi” or “Hello.” Instead, try using something more specific like “I noticed you’re looking for a new real estate agent. Here’s what I can do to help.” The more specific your subject line is, the more likely the reader will open your email and read it.

Introduce Yourself

Don’t just get right into your email. Start by introducing yourself and explaining who you are and why you want to contact the reader.

For example, you could say something like, “My name is Zara Washington and I’m a real estate agent in the neighborhood. I saw your house on the market this morning, and I thought you might find these real estate marketing tips helpful in getting it sold.”

This is a great way to pique their interest and make them want to continue reading your email. It also shows them you’re a real person who took the time to find out about their situation before contacting them.

Give Your Prospect Something of Value

Share an article or blog post that will help them with their specific problem or situation. Or send a few relevant links to other websites that contain useful information.

This is a great way to build trust and credibility by showing that you’re an expert in your field. It also gives them something of value, which will make them more likely to want to work with you.

Keep the Message Short

Your prospects don’t want to read through a long email, so keep your message brief and to the point. It’s okay to use bullet points and numbered lists to make your message easier to read.

You can also use brief paragraphs, bold text, and italics for emphasis.

Keep in mind that you should only email them if you have something important to say. Don’t waste your prospect’s time by sending them a long, rambling message with no point or purpose.

End on a Pleasant Note

Remember to close your message with a thank you or some other polite gesture. If you don’t, your prospect may think that you are rude, unprofessional, or curt.

End with a thank you, and give a reason you are thankful. This can help establish your rapport with the reader, and it shows that you are grateful for their time.

Include a Call to Action

A call to action is a way of getting your reader to do something. This can be as simple as asking the prospect if they have questions about your product or service.

Or it could be something more complex, such as scheduling a meeting to discuss their needs in more detail.

The key is to make sure that your call to action is clear and concise. You want your reader to take action with no confusion or hesitation.

Include Your Contact Information

Your email signature should include a clear and concise way to contact you. Make sure you include:

  • Your company name and address
  • Your phone number
  • Your website URL
  • Your social media links
  • A QR code to wherever you want them to go

The more information you can include in your email signature, the better. This is an excellent opportunity to let your customers know how they can reach you and what kinds of services you offer.

Don’t Forget to Edit

Even though you may have written a great message, if it isn’t proofread, it can appear sloppy and unprofessional. Look over your message and make sure there are no spelling or grammatical errors.

You can also ask a friend or coworker to proofread it for you. If they aren’t familiar with the topic, they may catch mistakes you missed.

If you don’t have anyone to proofread your email, you can use tools like Hemingway and Grammarly. They will highlight any mistakes and recommend ways to make your writing more clear.

Simplify the Follow-Up Process

It’s easy to let follow-up emails slip through the cracks. You might also be worried about seeming too pushy or desperate for a response. But if you want to get replies to your emails, it’s important to keep following up.

There’s no magic number of how many times to follow up.

But the general rule of thumb is to give people one week after they’ve received your email. If you don’t hear from them within that time frame, send another email. If you don’t hear from them after that, it’s time to move on.

Catch the Attention of a Potential Client

Cold messaging can be the key to making a potential client feel you’re the right person for the job. But it can also be an easy way to get lost in a sea of messages.

As long as you are targeting the right people and sending a personalized message, you’ll have a better chance of catching their attention. You also want to send them information that will be valuable and relevant.

The Email List Company is a great resource for finding email lists of potential clients. Contact us today to learn more!

7 Unique and Productive Real Estate Lead Generation Ideas

Some businesses are held back in growth by lead generation problems more than anything else. Maybe that is why demand for lead generation solutions is expected to grow by more than 17% each year until 2028 or later. If that growth rate remains steady, the lead generation industry will more than triple in size every seven years!

This amazing growth is a testament to how much people value effective real estate lead generation ideas. You might have been relying on a few of the same strategies for years to generate your real estate leads.

Adding some of the ideas in this article to your business growth plan may help you acquire all the leads you need. Read on to learn all about the top real estate lead generation ideas!

1. Use Your Current Leads to Generate More

One of the best ways to generate real estate leads is to make the most of the resources you already have. For one thing, you can always ask your current and past clients for references to other people who might be interested in what your business has to offer.

On top of that, you can look at your current list of leads in a different way. Instead of focusing only on converting them into sales, you can establish finding new leads as a secondary goal.

Sometimes, offering a minor discount or bonus is the perfect way to ask people for referrals as smoothly as possible. Plus, if you offer a small discount for referrals, it will give people an easy way to bring up the subject with people they know who might like to work with your business.

2. Try Generating Leads With an Open House

Scheduling an open house or another event can be a great way to find new leads. That goes double because this technique will often put you in touch with leads from populations you wouldn’t otherwise encounter.

The key to this technique is creating an event that people will want to attend. Providing refreshments or some kind of entertainment is often a simple but powerful way to convince people that your event is worth attending. Once they are there, trying to generate leads can be as simple as handing out water bottles or other simple gifts with your business card attached.

On the other hand, you might also include a brief description of your business and what you do during the event.

3. Benefit From Real Estate Email Marketing

Done the right way, working with real estate emails can provide you with a huge number of quality leads. This surprises many people. After all, didn’t real estate emailing strategies go out of fashion a long time ago?

That is exactly why this can be such an effective strategy today. Because it’s been so long since businesses focused on email marketing, it has once again become a fresh strategy that can reach people you wouldn’t find otherwise.

The key to modern email marketing is to focus on providing value. If you make sure that each of the emails you send out to your list contains valuable information or special offers, you can keep people interested in reading your emails.

It is also a good idea to avoid pitching your email list on buying your services in every email. By only including these invitations in every three or four emails, you will enjoy a stronger relationship with your email list members.

Of course, you can also work with expert email lead generation services that help people find quality real estate email leads.

4. Try Out Guerilla Real Estate Marketing

These days, it is rarer than ever for people to try to find leads by knocking on doors or making cold calls. However, that can make these strategies powerful tools. If your competitors aren’t trying these things out, that makes it all the easier for you to find quality leads by doing so.

Although some people hesitate to try these strategies, it might be worth experimenting with them for just a couple of hours each. Then, you will be able to see for yourself how effective and manageable they can be.

5. Work With Your Local Chamber of Commerce

If you haven’t taken the time to join your local chamber of commerce you should do so. There, you can tell other business leaders in your community about your goals. There is a good chance that you will see opportunities to help other businesses while also receiving tips or advice that might help you.

On top of that, you might find that some of the members of your chamber of commerce will be interested in what your business has to offer.

6. Attend Networking Events

Some real estate professionals only attend real estate networking events. Others don’t attend any networking events at all. However, taking the time to attend as many business networking events as you can is often a powerful way to find new leads.

The more value you provide to other attendees, the higher the chance that they will want to provide value for you as well.

7. Boost Your Real Estate SEO

Since the pandemic, it is more common than ever before for people to go online when they decide to look for a new product or service. If you can get on the front page of search engines, you will enjoy a lot of organic lead generation.

However, that means taking the time to take your real estate SEO to the next level. The great thing about this strategy is that it will provide benefits for months and years to come.

Benefit From the Best Real Estate Lead Generation Ideas

We hope that reviewing these real estate lead generation ideas has been helpful to you. Combining some of these strategies with some of your own ideas can be the perfect way to take your lead generation success to the next level. Of course, it is sometimes more efficient to work with businesses that specialize in generating real estate leads.

To find out more about how you can find the best real estate leads for your unique business needs, contact us at The Email List Company at any time!

Craft Eye-Catching Subject Lines for Your Real Estate Email Campaigns

Did you know that the open email rate for real estate is 33.25%? This stat means recipients choose to open their emails after reading the subject line.

To increase your email open rate and sales, emphasize the email’s subject. Real estate email marketing, like other industries, has to be engaging. That’s why creating a catchy email title that drives traffic and conversions is extremely important.

As a real estate agent in the residential and commercial industry, you probably clicked on this article because you’re looking for some great email subject lines.

Whether you’re looking to create a newsletter or market new properties, we have you covered.

We’ve compiled a list of some of the most effective email subject lines that real estate agents can use. Some are proven examples of successful campaigns, while others are inspirational ideas to spark your creativity.

Keep reading for tips on crafting eye-catching subject lines for real estate email campaigns.

Why Use Real Estate Email Marketing?

With email marketing, you’ll keep your brand in front of the minds of people interested in the real estate market. It could help them select you over other agents when they’re ready to buy or sell a home in the future. Plus, having a personal connection when buying and selling real estate is extremely important.

Remember, when investing in email marketing, you have four main goals. They include the following:

  • Create brand awareness
  • Retain existing customers
  • Reach new customers
  • Share available properties

Another opportunity to utilize email marketing is to share trending news impacting the local landscape.

What Makes a Great Email Title?

Your subject line is one of the most important parts of your email marketing copy. It’s the first thing your audience will see when your email arrives in their inbox.

Research shows that email recipients open an email based on its subject line. If your subject line isn’t grabbing the reader’s attention, you risk them sending the email to spam or, worse, unsubscribing.

Make it Simple

Keep your email subject line under 50 characters. That’s enough for an effective email headline.

Plus, your full subject line may not be displayed if the recipient uses a mobile device.

Use Action Words

The most important part of your email subject line is a short Call-to-Action (CTA). Your email title is about getting your audience to do something, whether opening the email or anticipating something special.


Personalization is a key element of email marketing. That’s why creating marketing lists that capture essential data like name, location, interest, and anticipated purchase or selling timeframe is important.

Once you have this information, you can segregate emails and easily personalize them.

Sample Email Titles

Let’s explore some email marketing samples you can use. Remember, you’ll need to use email segmentation tools to make this effective in creating an essential list.

1. I Think We Have a Match for Your Dream Home!

A real estate agent’s job is to capture information about what the client wants in a home. You can use this email for active clients. It’s also great to test interest in prior prospects that you’ve not had content within the past several months.

2. Want to Sell Your Home Fast? Try These 5 Tips

This type of email marketing is an interest feeler. You could use it for property owners who have expressed an interest in selling their homes at some point in a business relationship. Use it to gauge if they are still in the market for a realtor.

3. Hey! Jane Doe Told Me You Need a Great Realtor

Direct email marketing doesn’t have to come from n email list. You can have a preset introduction email when someone has referred a client to you. You instantly capture the recipient’s attention by using the contact’s name.

If the contact has a unique name, save character spaces and make it more personal by using their first name only.

4. New Listing ALERT! (Include the neighborhood)

General emails can go to anyone in the real estate industry, plus past and current buyers.

Real estate email marketing isn’t only for potential clients. You can also use it as a networking tool to connect with other realtors. It is common for realtors to refer clients to realtors that specialize in certain properties and areas.

5. You’re Invited! Check Out This Special Showing

Open house events are still a thing. You can send this advertising email to announce a viewing. In this email, you can have guests register to attend. Or you can provide a special link and passcode for a virtual showing.

6. 5 Things You Taught Me About Your Dream Home

Want to impress a prospective client in a follow-up email? Show them that you were listening. Include five things they told you as you show homes that fit their requirements.

They’ll appreciate the effort and see you as someone committed to helping them find their perfect home.

7. Did You See This Investment Opportunity?

We all know property investments are huge across the country. As a realtor, you will come into contact with investors, so go ahead and build those relationships. You never know when they may send a client to you.

Test Your Email Titles

Suppose you want to ensure your real estate email marketing campaign is successful. In that case, it’s important to test different subject lines. The technique is called A/B testing.

Send two versions of the same email to different parts of your list. Measure the open rate to see which version had the best results.

You can try different subject lines, sending names, content, and more. Ensure you only test one at a time. That way, you can figure out which variable had the biggest effect on your email.

For instance, try two subject lines using different words or phrases.

Email Marketing Sells!

Real estate email marketing is a great selling tool when used right. We’d love to help you increase visibility for successful email campaigns.

We’ve taken the hard work out of building your marketing list. Check out realtor email lists for your state.

Realtors in the USA: 5 Tips for Finding Your Best Option


Marketing to realtors can be tough; there’s no doubt about it. With over 3 million realtors in the United States, the hardest part is often knowing where to start, who to contact, and how to get their contact information. But, with the rise of digital technology and online tools, it’s no longer an impossible mission.

One of the best ways to contact these professionals is by building an email list that caters to their interests and needs. And, to do that, you need to start by sourcing a list of contacts. Fortunately, the internet is full of credible sources that can provide the information you need to connect with realtors in the USA.

But, with so many options available, how do you know which ones are worth your time and effort? That’s what we’re about to explore. Follow along as we dive into the world of real estate and the top five ways to source contacts for USA realtors.

From popular social media platforms to trusted industry associations, we’ll provide you with all the tips and tricks you need to build an email list to help you succeed in your marketing efforts.

The Importance of a Real Estate Mailing List

Before we explore how to find and contact US realtors, it’s important that you understand why having an email list is, well, important.

As someone who markets to realtors, having an up-to-date, high-quality email list full of realtors’ emails can be a game-changer for your business. A mailing list is a collection of names and email addresses that you can use to send targeted messages to individuals or groups. Think of it as your secret weapon for reaching out to new clients.

What does this secret weapon do?

For starters, it allows you to send targeted messages to a specific audience. This can be particularly helpful if you have a new product, service, or promotion tailored specifically to realtors. Additionally, it can help you build relationships with your customers by sending them personalized email campaigns that speak directly to their needs.

Furthermore, an up-to-date mailing list lets you stay top-of-mind with your customers. Consistent communication is essential for marketing success, and a robust mailing list makes it easier to keep in touch with your clients when they need you most.

Where to Find Realtors in the USA

As we discussed earlier, there are many benefits to working with a licensed realtor in the USA. But the question that comes to mind is — where do you find them? As a marketer, knowing the best ways to source realtors in the USA is crucial. Here are five sources to consider.

1. Buy Email Lists

One of the easiest and quickest ways to find realtors is by purchasing email lists from reputable providers. By buying a list of active, licensed realtors, you can reach out to potential clients with ease.

Choose a provider that has verified the email addresses to ensure high deliverability rates. Also, remember that while buying email lists can be cost-effective, it’s important to use them correctly and avoid spamming potential clients.

2. Look on LinkedIn

LinkedIn is an excellent resource for finding licensed realtors in the US. You can search for realtors by location, specialty, or industry and connect with them directly. This is a great way to build relationships and trust with potential clients. Additionally, you can post on LinkedIn groups related to real estate to expand your reach and find new prospects.

3. Source From Social Media

Social media platforms such as Facebook, Twitter, and Instagram can also be great places to find active, licensed realtors. Use hashtags, groups, and pages related to real estate to find and connect with potential clients. Additionally, you can join real estate groups on Facebook or follow realtors on Twitter to expand your network and build relationships.

4. Look in a Local Directory

Consider opening a local directory to find licensed realtors in your area. Many cities have a local business directory that lists realtors with their contact information and specialties. This is an excellent resource for finding realtors that specialize in the area you are interested in.

Not having any luck? You may also want to consider joining local real estate associations or attending local events to expand your network in person.

5. Visit Realtors In-Person

While it may be a bit old-school, sometimes the best way to find licensed realtors is to visit them in person. This approach is particularly relevant if you’re looking for realtors in a specific location. You can visit real estate offices or attend open houses to connect with realtors. Get to know them and then exchange contact information.

What to Consider When Building a Real Estate Agent Email List

So, you’ve decided to start building your email list of real estate agents. Congrats! But now what? Here are a few tips to remember as you progress with your email marketing campaign.

First, ensure your list is targeted and up-to-date. Don’t waste your time and resources sending emails to people not interested in your services or who have moved on from the industry. Use reputable sources to gather contact information and regularly prune your list to keep it current.

Next, pay attention to your subject lines and preview text. These are the first things your recipients will see; they can make or break your open rates. Keep them short, catchy, and personalized to appeal to your audience.

When it comes to content, keep it engaging and informative. Your emails should offer value to your audience, whether through industry news, useful tips, or exclusive offers. Don’t be afraid to mix things with multimedia content like images and videos.

Finally, don’t forget about your call to action. What do you want your readers to do? Whether visiting your website, scheduling a consultation, or simply replying to your email, make it clear and easy for them to take that next step.

Get Emails for USA Realtors

Ready to contact realtors in the USA? We have the best email lists for you ready to go. Our lists are up-to-date and allow you to access over a million realtors in the USA immediately.

Click here to learn more about our real estate agent email list and see how helpful it can be.