Marketing is one of the foundations of any business, but costs can add up quickly. Last year, digital ad spending alone broke the $600 billion mark for the first time, and it’s only expected to continue climbing.
Fortunately, there are ways to market your company without overspending. You just need to know how to find your target audience. Let’s talk about how to find real estate brokerages to market your products or services to without breaking the bank or wasting time!
Find Real Estate Brokerages Organically
Building an organic following will help improve your conversion rates, reduce your dependence on paid ads, and build trust among your audience. If you’re unfamiliar with the term, organic traffic is the traffic you don’t have to pay for. They find you, not the other way around.
While it takes time to build an organic following, it is free and fairly easy to start. The only challenge is consistency. Here are some strategies to help you build your organic following!
Search engine optimization (SEO) is a popular marketing tool to help drive organic traffic to your website. Optimizing your website for fast loading times and user experience is essential for this.
From there, you will need to build a content marketing strategy (ideally a blog) and use as many relevant keywords as possible. This will help search engines match you with real estate brokers searching for related keywords to your services.
For example, if you run an accounting firm, you would want to rank for keywords such as “real estate accounting services” or other similar phrases. While this takes time and consistency, it’s well worth it in the long run. Costs to maintain a successful SEO strategy are negligible, meaning there’s a light at the end of the tunnel!
Social media is one of the best organic marketing channels available. Around 4.5 billion people actively use social media, meaning you can find your target audience here if you know where to look.
Without a doubt, LinkedIn is the best social media platform for reaching business professionals of all kinds, including real estate brokers. Direct outreach to these brokerages is a great way to start, and you can generate content on your profile that’s useful to real estate brokerages.
An easy way to do this is to recycle your SEO blog content. Link to your website or write articles directly on LinkedIn. It may take time to build a following, but it’s easy to start!
Build a Mailing List
There are plenty of organic strategies for building an email marketing list. Leaving prompts on your website for users to sign up for your newsletter is an easy way to build an organic following. However, it doesn’t happen overnight.
Other alternatives are to search in your area for real estate brokerages and find a real estate broker and their contact information that way. It’s usually public information. Still, this takes time to build.
Once you have your list, email is the perfect channel for sending personalized and branded content directly to your target audience. Business professionals check their emails throughout the day, so this is a great way to get attention.
Target Your Ad Campaigns
PPC campaigns can use amazing precision when reaching a specific target audience. That includes reaching real estate brokers.
Google Ads and Facebook Ads have the best targeting of any ad platform online. We recommend using Google as much as possible, as you are more likely to find brokers here.
You can target search ads, display ads, and even video ads with incredible precision. When marketing to brokers, search ads are a great place to start.
Similar to SEO, you need to use the right keywords to reach your audience. However, search ads allow you to “skip the line” of the organic results and appear at the top of the results.
This is a great place to start and build upon, but ads can get expensive over time. We recommend diversifying as much as possible.
Purchase a Mailing List
One of the best strategies is to purchase a real estate broker email list. This will give your email campaign the jump start that it needs to start testing your strategies and making conversions. You’ll have access to the email addresses and contact information of countless real estate brokers in your target area.
Once you have the list, it’s entirely yours. That means that you won’t have to spend the same time or resources to maintain it as you would with many other organic marketing strategies.
So, why email? Primarily because real estate brokers check their emails like it’s their job (oh, right), and also because it has an amazing ROI potential The average ROI for email campaigns is $42 for every dollar spent. If that’s the average, imagine the potential for top earners!
From there, you can continue to grow your email list with the tips we mentioned earlier. Still, starting with a strong initial mailing list can make a world of difference for both short-term and long-term growth.
Start Generating Leads
Now that you know how to find real estate brokerages for your marketing strategy, put these tips to use today. Building a diverse marketing strategy that reaches your target audience from multiple angles isn’t easy, but there are tools available to help you get ahead.
Stay up to date with our latest marketing tips for your business, and check out our email lists by state to find other relevant channels for your business!