by Ian Greenen | May 9, 2022 | Free Email Marketing Tips
The cracks are starting to show. The real estate market in boom cities like Tampa, Florida and Boise, Idaho is slowing down. It’s not screeching to a halt because mortgage rates are still attainable, and many buyers are paying with cash, but home prices are leveling off.
This has been the fastest period of housing price growth in recorded history – even outpacing the housing bubble of 2008. The average price of a home in America has increased 16.2% to a mind boggling $374,000.
Some of the hottest markets in Texas and Florida compressed five years’ worth of home price growth into less than a year— a very scary precedent.
Even though Federal Reserve Chairman Jerome Powell ruled out higher rates on Wednesday, May 4, they have to go higher to tame inflation. The Fed will keep raising rates so mortgage rates will keep going up.
In February, a 30-year fixed rate was 4.53%. On Friday May 6, a 30-year fixed rate was 5.93%. This will throw water on the fire, so we won’t repeat the 2008 housing market crash.
The real estate market isn’t going to explode like it did in 2008, but it will shrink. Homes across the country have been insanely overpriced, and now it’s time to pay the piper.
It’s all about consumer confidence.
The stock market is dropping. The bull run is over. It’s been running on empty for months but there’s only so much wind in the sails. The S&P is suffering its longest losing streak in a decade, and the recent Dow losses are hitting harder than Will Smith’s slap heard around the world.
Inflation is soaring and it will keep rising. The inflation rate is now at a whopping 8.5%. A year ago it was 2.26%. the Housing Market crash was also a big loss.
Former Treasury Secretary Lawrence Summers said that the Federal Reserve had been late to spot the dangers of inflation and that delayed action to cool prices could potentially tip the economy into a slump.
David Rosenberg, renowned economist at Rosenberg Research, said that “the Fed will beat inflation so hard that the U.S. economy will slide into recession as early as this summer.”
Home buyers are not going to commit to a big mortgage payment if they think the economic future is uncertain. When the stock market retreats and the country slides into a recession, people are impacted psychologically.
It may be good for investors, but it will be terrible for the average Joe.
So, is the real estate market going to be a bust? With inflation soaring, rising interest rates, the falling stock market, it’s possible. But our belief is that the real estate bubble will not burst– it will level off to more sustainable median prices sometime this summer.
Email Lists By State
by Ian Greenen | May 2, 2022 | Free Email Marketing Tips
You’re short of your monthly sales goal. You’re not going to make your month-end bonus. You only need 10 more sales, and the clock is ticking. What are you going to do? Cold calls? Please…that’s so yesterday. And besides, you’re sick of getting hung up on all the time. So what do you do? Here’s what you do…you get an up-to-date, targeted email list from a reliable list company that will download your list instantly. This Last Minute Email List can be a life saver when you are targeting specific audiences
The Email List Company has exactly what you’re looking for. They have current, comprehensive lists for a vast range of business categories. Their lists are updated every 30 days and they have a time stamp on all of them. They segment businesses so you can target exactly who you want with pinpoint accuracy.
Plus, their database is constantly cleaned and updated, so you never get any duplicates, old domains, opt-outs, or bouncebacks. They’re open 24/7 365 days a year so if your boss says he needs a sale by first thing in the morning, they’re right there to help. And all their lists are instantly downloadable. There’s no wait, no paperwork or back-and-forth. Because, just like you, they know time is money.
These are just some of the reasons The Email List Company has been the #1 trusted source for marketing lists for over 20 years.
If you need a list right this minute, contact Ian at The Email List Company and get it instantly – and good luck hitting your sales goal.
Email Lists By State
by Ian Greenen | Apr 27, 2022 | Free Email Marketing Tips
Car theft is the most common kind of insurance theft; it is technically considered a kind of insurance fraud. Comprehensive insurance coverage will cover car theft, plus pay for repair costs from break-in damages. But there are many other kinds of car insurance frauds as well. In fact, there is almost no end to what some people will do when it comes to making money off their cars. Here are five ways crooks cash in on car insurance fraud:
Application fraud happens when you intentionally give false information on a car insurance claim. It is the most common form of car insurance fraud, causing up to two-thirds of all denied insurance claims. People will lie or exaggerate about an accident, a theft, or an injury when they are making a claim.
Drivers who live in high crime areas where insurance rates are high will register their cars in less expensive areas. This is common practice in cities where there is high crime. It is illegal and could cause drivers to have their insurance policy canceled, but it is hard to prove and happens all the time.
This is also called “Owner Give-ups.” It covers a wide range of car insurance frauds, from abandoning or dumping the car, to burning it or even selling it outright – and then claiming it was stolen. Another tactic is a “Jump in” when someone is not in the vehicle at the time of the accident or staged accident.
Airbags do more than save lives, they make money for fraudsters. This is how it works – shady car shops use salvaged airbags and replace them with a customer’s airbag. They make it look like the airbag was deployed so they can claim more in an insurance payout. This is big business in cities like Los Angeles, Riverside, and San Diego, California. Replacing a good airbag with a deployed one can lead to a year in prison and a $5,000 fine.
Bandit tow trucks are very common in big cities, and they should be avoided at all costs. You need to ask for proper identification from any towing service that pulls up if you’ve been in an accident or if you are stalled on the side of the road. A bandit tow truck will insist you go to their shop and then they will hold your vehicle ransom until you pay them hundreds of dollars. It sounds implausible but when you’re stranded on a road or in an accident, your emotions take over and you may not always make the right decision.
Email Lists By State
by Ian Greenen | Apr 27, 2022 | Free Email Marketing Tips
Beat The Competition With Your Email Marketing “Second place is just the first-place loser.”
“Winning isn’t everything; it’s the only thing,”
If you’re an email marketer, we take our hats off to you. It’s one of the toughest and most competitive businesses out there. Marketers are continually trying to one-up the competition, whether it’s a better database, more up-to-date email lists, more aggressive offers, and hooks, or just smarter targeting. It’s a huge business – over $1.13 billion huge.
And when you factor in an ROI of $36 for every $1 you spend, it’s the best business to be in so roll up your sleeves and let the fight begin. Here are some ways to win:
5 Steps To Beat The Competition With Your Email Marketing
GO MOBILE
More than 75% of email campaigns are opened on a mobile device first, So you need to tailor your campaign to a mobile design. If you were thinking desktop, reverse it and think mobile. Make a “long scroll” email
that fits a mobile user’s proclivity. Mobile-friendly design means your email campaign is created with smaller screens in mind. Provide plenty of white space to improve readability. This gives you a safety net for your design, plus leaves room for finger-friendly navigation.
Keep load times short: long load times cause readers to leave your email. Big images are the main reason file sizes are slow to load, so keep your image sizes down.
WRITE A KICK-ASS SUBJECT LINE
This single line of text determines if your email gets opened or not. In fact, 47% of people surveyed say they open emails based on the subject line alone. Practice, Practice And Practice. Test your subject line with a coworker, friend, or spouse. Do an A/B test – test one line against another. There are many articles about writing kick-ass subject lines. Here’s one:
Secret Subject Lines Never Revealed Before
KEEP IT SHORT, SIMPLE AND ACTIONABLE
Your lead-in sentence needs to be as compelling as your subject line. This sentence will segue into the offeror hook in your email campaign. Make your offer or hook better. If you were offering 10% off, make it 15%. Spy on your competition. Offer something better. Check out this guide for tips: How To Spy On Your Competition Online
Add urgency. Get right to the point. Keep it simple. Keep it short. Your email should be between 25 to 75 words. A shorter email always has a higher response rate. The key is to keep content short, engaging, and actionable.
GET PERSONAL
Personalized marketing drives growth: 93% of companies with “advanced personalization strategies” saw revenue growth, according to behavior expert Jennifer Clinehens. And personalization drives long-term customer value.
So, get personal with your email marketing. It’s worth the time and effort, and you can do it by simply adding a person’s name to an email and a subject head. You can expand your email personalization with birthday notices, anniversaries, location personalization that mentions events where they live, and loyalty offers.
GET A DAMN GOOD EMAIL LIST
A good up-to-date email list is the foundation of your email campaign. You can migrate your own list with an updated, verified email list from a reliable provider. We recommend The Email List Company because it segments prospects by business categories and locations for pinpoint accuracy. Plus, it has been a trusted source for marketing lists for over 20 years.
These are just a few of the many tips to improve your email marketing and take home the gold. We hope you give your competition a solid beat down.
Email Lists By State
by Ian Greenen | Apr 27, 2022 | Free Email Marketing Tips
So, you want to go electric. Your next vehicle is going to be an all-electric vehicle (EV.) You’re going to fight climate change and help save the planet. Well, you better save some money first, because the true cost of owning an electric vehicle may shock you.
HIGHER MSRP
First, compare the upfront price of an EV vehicle with a comparable gas-powered car. Electric vehicles run from $5,000 to over $10,000 more. For example, a gas-powered Hyundai Kona SE costs $21,500 vs.an electric Hyundai Kona SEL – MSRP $37,390. When you factor in a federal tax credit of $7500 – the Kona EV is $29,890, so you’re still paying nearly $10,000 more. It’s the same across the board. Even with tax credits, an EV has a much higher buying cost.
HIGH COST TO CHARGE
Here’s where it can get pricey. You need a charger to power your EV and an electric car charger costs anywhere between $500 and $1500, depending on how fast you want to charge it. There are 3 levels of charging options. Level 1 gives you up to 50 miles of driving range in about 10 hours. Level 2 provides you up 200 miles of driving range in 8 hours. And level 3 fast chargers give you about 250 miles in one hour.
Fast Chargers cost tens of thousands of dollars. So even if your home has 400-volt electricity service, the cost to install the charger would probably cost more than your EV.
Next, you need to install the charger. Installation ranges from $200 to $800 and if your home requires a service upgrade, it could go into the thousands. Plus, charging an electric car at home will typically add $40 to $60 a month to your utility bill.
HIGHER REPAIR & MAINTENANCE
Although EV advocates are quick to say maintenance and repairs are less expensive because they have fewer parts. But the fewer parts are more expensive. A new battery for a Tesla typically costs between $5,000 and $7,000, pricing it well above a gas-powered car. An EV will be on its third battery after 12 years.
HIGHER INSURANCE
Electric vehicles cost about 15% more to insure than gas-powered vehicles. EVs have higher insurance premiums because of the expensive parts and equipment like lithium-ion batteries and power inverters. All the advanced technology costs more to repair or replace.
LOWER RESALE
Electric cars and hybrids hold a resale value of less than 40% of their original value. Gas-powered cars hold about 50% to 60% of their original value, according to Bloomberg News.
HIGHER INCONVENIENCE
The biggest complaint with EVs is the time spent trying to find a charger and the time spent charging it. It’s great if you’re charging it at home overnight, but if you’re on the road, or on a road trip, it can be a major headache. The enormous burden of time and energy finding chargers and getting EV’s charged is not worth it for many people.
As technology improves, prices will come down, charging will be easier and EVs will be more affordable. But as it stands today, after you factor in all the costs – and ignore all the spin – gas-powered vehicles are still a better buy.
Email Lists By State
