by Ian Greenen | May 14, 2024 | Free Email Marketing Tips
The residential construction industry is making a slow and steady comeback, but that doesn’t mean it’s without challenges.
- Material costs and supply chain woes: The cost of key construction materials like lumber, steel, and concrete has skyrocketed over the past couple of years.
- According to the National Association of Homebuilders, (NAHB) high prices and interest rates are major problems. And inflation is still rising so mortgage affordability continue to be a factor in 2024. If you build them, will they be able to afford them?
- Labor shortage: A chronic lack of skilled labor continues to plague the industry.
If there are two words to describe the construction industry in 2024, it would be cautiously optimistic.
You bet it’s already been a tough year for builders and contractors. Now imagine how tough it is if you’re a builder & contractor marketer. With that in mind, here are some ideas that will help you reach your target, engage your reader, and hopefully improve sales.
. Do Your Research
Where is home building hot and where is it not? Florida is hot. Lennar is building homes and condos as fast as they can find vacant land. Marketers should focus on this company if you haven’t already.
Austin and Dallas, Texas are hot. D.R. Horton and Pulte should be on your email list. Believe it or not, Buffalo, New York is also on the top home builder list for 2024, according to Zillow. A little research goes a long way.
. Refine Your Strategy
Put yourself in the readers head. Material costs are too high. Can you
help a builder save money on lumber? Or tools or drywall? Labor shortage – can you help a contractor with skilled employers? Any tips or tricks of
the trade?
Providing value to your reader is essential for an effective email marketing strategy. When you provide value, your emails are more likely to get opened.
. More Personalization
Personalization is one of the best ways to keep your reader engaged. Sending generic and impersonal emails can show a lack of creativity and strategy, and it can lead to a quick delete.
Even if you’re sending messages to hundreds or even thousands of people, personalization gives the impression that you are talking directly to one person. Experts believe that personalizing your email improves the performance of your campaigns by as much as 50%.
. Segment Your Subscribers
Target your users more directly and intelligently. Home builders, carpenters, concrete specialists, construction managers, etc. all should
be segmented for maximum engagement. Location segmentation is
critical. Focus on the areas where the builders are building.
. Invest in A Better Email List
A good email list is the foundation of an email campaign. You can merge your list with a new, up to date, verified email list from a reliable provider. We recommend the Email List Company because it targets your prospects by city and state for pinpoint accuracy. It will help you build a better campaign for builders and contractors and turn a cautiously optimistic year into a positively successful one.
by Ian Greenen | Apr 12, 2024 | Free Email Marketing Tips
Email Fatigue : A person receives about 125 emails every day. Over 293 billion emails are sent out every day. There are over 4.2 billion email users. Add it all up: that’s about 45,000 emails a year multiplied by 4.2 billion and you get 191,625,000,000,000 emails every year. That’s a lot of emails. That’s a lot of tired eyes.
While it’s proof that email marketing still works, it can be exhausting for users after a while. Here are some proven ways to keep your readers awake and engaged – no matter how many emails they are inundated with every day. (Visine and coffee not included.)
Limit Your Emails
if you send out emails too frequently, it’s likely you’re going to piss off your readers, no matter how clever or catchy your email is. Hubspot reports that 51% say they unsubscribe because emails come too often. Once a week is a good idea.
Better Strategy
What is your immediate goal? What do you want to achieve? What are the main points you want to address? How can you engage your prospects? And how can you do it concisely, and effectively?
Providing value to your subscriber is essential for an effective email marketing strategy. When you provide value, your emails are more likely to get opened.
More Personalization
Personalization is one of the best ways to keep your reader engaged. Sending generic and impersonal emails can show a lack of creativity and strategy, and it can lead to a quick delete.
Even if you’re sending messages to hundreds or even thousands of people, personalization gives the impression that you are talking directly to one person. Experts believe that personalizing your email improves the performance of your campaigns. Use your contacts’ first names. Trigger your subscriber’s interests and send personalized emails based on your opt-ins.
Segment Your Subscribers
Another way to keep your email marketing engaged is to segment your email list. This targets your users more directly and intelligently.
According to Lyris’s Annual Email Optimizer Report, marketers that use email segmentation have a 24% higher open rate. Subscribers want content that is relevant to their likes and dislikes – and it can create a satisfying customer experience. Properly segmenting your lists will maximize engagement and prevent email exhaustion.
Develop An Email Cadence Strategy
You should develop an effective email cadence strategy to ensure your emails’ frequency, content, and timing are optimal per the user’s preference. To find the right time for your emails, try testing different timings and frequencies. Then, analyze your findings and stick to one that generates value for the recipient.
Invest in A Better Email List
A good email list is the foundation of your email campaign. Maybe you’re sending your campaigns to the wrong people.
You can merge your list with a new, up to date, verified email list from a reliable provider. We recommend the Email List Company because it targets your prospects by city and state for pinpoint accuracy, it segments your subscribers, and it’s the most up to date and trusted marketing list company in the business.
We’re not guaranteeing these tips will end email fatigue because the market is always evolving. But it will help your emails stand out from the crowd and ease a user’s eyesore. If a person gets 125 emails a day, your email could be the one that is opened.
by Ian Greenen | Feb 6, 2024 | Free Email Marketing Tips
You are a marketer who wants to reach more home builders and contractors, but you don’t know how to do it effectively. No worries, we’ve got the answer. You need an up-to-date, highly targeted email list for home builders and contractors that’s guaranteed to reach your audience. We’ll tell you all about it. First, let’s take a look at the industry.
Current Builder & Contractor Environment
The U.S. construction industry is valued at approximately $2.1 trillion in 2024. This includes residential, commercial, and infrastructure construction projects – as well as renovating, restoring, and remodeling. The industry is expected to continue growing, with some forecasts predicting it will reach over $2.2 trillion by 2027 and $2.52 trillion by 2030. It’s a big and booming business.
Even though the builder and contractor industry has been stifled by inflation and high prices during the last few years, it is making a slow and steady comeback. Here are a few of the obstacles:
- Material costs and supply chain woes: The cost of key construction materials like lumber, steel, and concrete has skyrocketed over the past couple of years.
- According to the National Association of Homebuilders, (NAHB) high prices and interest rates are major problems. And inflation is still rising so mortgage affordability continue to be a factor in 2025. If you build them, will they be able to afford them
- Labor shortage: A chronic lack of skilled labor continues to plague the industry.
If you’re a marketer, you’re going to need a digital sledgehammer to cut through clutter, reach your audience and hammer the competition. You’re going to need the best email list for home builder and contractor marketing.
Why Email Marketing Works
Even though email marketing has been around for almost 40 years, it continues to be the dominant marketing channel and best way to engage your audience and drive traffic. Email marketing has an ROI of 3,800%. That means for every $1 spent on email marketing, businesses make an average of $38 back in return.
Email marketing remains the most impactful and cost-effective way to reach home builders and contractors – and increase your conversion rates and sales. The real beauty is that it also builds relationships with potential customers in this growth business. But not all email lists are the same.
If you are already using email as part of your marketing strategy, but not getting the results you expect and deserve, maybe it’s time for a new email list that’s targeted specifically for home builders and contractors.
What Is A Targeted Email List
In order to achieve email marketing success, your campaigns need to be targeted. You can increase sales with email campaigns when they are targeted to the right audience.
Targeted email lists are divided into different groups for specific targeting purposes. The goal is to create content that is tailored to the needs of each group.
Buying targeted builder and contractor email lists is the best solution for success because it involves sending emails to a specific audience based on their demographics, interests, and behaviors. Some benefits of targeted email marketing include increased conversion rates, improved ROI, and stronger customer relationships.
These targeted leads will ensure email marketing success. With targeted email lists, you have the ability to bypass the noise and directly reach potential customers who are interested in your product or service.
Here is a list of time-tested tips to help you improve your sales:
Where is home building hot and where is it not? Florida is hot. Lennar is building homes and condos as fast as they can find vacant land. Marketers should focus on this company if you haven’t already.
Austin and Dallas, Texas are hot. D.R. Horton and Pulte should be on your email list. Believe it or not, Buffalo, New York is also on the top home builder list for 2024, according to Zillow. A little research goes a long way.
Put yourself in the readers head. Material costs are too high. Can you help a builder save money on lumber? Or tools or drywall? Labor shortage – can you help a contractor with skilled employers? Any tips or tricks of the trade?
Providing value to your reader is essential for an effective email marketing strategy. When you provide value, your emails are more likely to get opened.
Personalization is one of the best ways to keep your audience engaged. Sending generic and impersonal emails can show a lack of creativity and strategy, and it can lead to a quick delete.
Even if you’re sending messages to hundreds or even thousands of people, personalization gives the impression that you are talking directly to one person. Experts believe that personalizing your email improves the performance of your campaigns by as much as 50%.
Target your users more directly and intelligently. Home builders, carpenters, concrete specialists, construction managers, etc. all should be segmented for maximum engagement. Location segmentation is critical. Focus on the areas where the builders are building.
-
Invest In The Best Email List For Builders & Contractors
For home builders and contractors, creating a quality marketing email list is like laying the foundation for a building – it is essential for your strategies success.
The first step in building your email list is understanding exactly who you want to reach. Imagine the types of clients you serve best. Are they individuals looking to build their first home, or are they businesses in need of commercial spaces? Or are they home builders and contractors looking for services that can enhance their projects?
Knowing your target audience helps tailor your communications to meet their specific interests and needs. This clarity ensures your email content is relevant and engaging to those who receive it, increasing the likelihood of their continued engagement.
You can merge your list with a new, up to date, verified email list from a reliable provider. We recommend the Email List Company because it targets your prospects by city and state for pinpoint accuracy. It will help you build a better campaign for builders and contractors and turn a cautiously optimistic year into a positively successful one.
Here are some additional advantages when you buy an email list from the Email List Company:
- How often is your email list updated and – more important– validated and verified? Some providers could be selling you a list that is years old. That would make it obsolete especially in today’s fast moving, ever-changing builder, and contractor industry. The Email List Company constantly updates their lists – with monthly time stamps.
- With the Email List Company, you can target your audience with pinpoint precision. Their high-quality lists are up-to-date and verified – with one of the best accuracy rates in the business. Other list providers may have high bounce rates and undeliverables that are red flags for service providers and your emails might get lost in the spam folder.
- Email lists should be segmented so you can target specific categories and reach users more directly and intelligently. All the Email List Company’s lists can be custom segmented and targeted specifically to your needs.
- The Email List Company offers real-time reporting & analytics with their email send service to maximize return on Investment. This email send service is proprietary and is another reason to choose them over the competition.
- The Email List Company backs up every list they sell so you have an exceptional buying experience. Plus, they will beat any competitors’ price. If you have an offer from another provider, bring it to them – they will beat it – so you not only get best targeted list, you also get the best price.
With all this information, there should be no question about the best email list for builders and contractors. Your search is over. Click here and let the Email List Company help you boost your builder and contractor sales today.
by Ian Greenen | Feb 2, 2024 | Free Email Marketing Tips
Recent Congressional Big Tech Hearing – Lots Of Talk And Tears, But No Action
During a recent bipartisan Congressional hearing, United States senators questioned Big Tech CEO’s about the exploitation of children on social media. The CEOs Included Evan Spiegel, CEO of Snapchat; Shou Zi Chew, CEO of TikTok; Linda Yaccarino, CEO of X; and Mark Zuckerberg, CEO of Facebook & Instagram (Meta.) Mark Zuckerberg took it on the chin:
“Mr. Zuckerberg, you and the companies before us, I know you don’t mean it to be so, but you have blood on your hands,” said Senator Lindsey Graham.
He was referring to the sexual exploitation of children, bullying, self-harm, depression, and even suicide attributed to social media platforms. And the failure of social media companies to monitor and prevent the abuse.
One of the concerns is an upswing in social media use among children ages 8 to 12, on platforms like Instagram, Snapchat, and Facebook, even though these sites require users to be at least 13.
Diana Garber, founder of Cyberwise, said, “The huge number of kids using social media when they’re so young – it makes me want to cry. These social media apps are not designed for children.”
“You worry if it’s replacing activities, like sleep, family time, reading, chores – other things that are positive for kids,” renowned child psychiatrist Dr. Devorah Heitner said. “That’s definitely a real concern.”
Social media is a big reason teen depression has increased over the last decade. Surveys show that teen depressive symptoms and suicide showed exponential increases, especially among females.
Families and victims attended the hearing. There was crying and tears. The presence of so many parents in the room holding signs of their deceased children added a sense of urgency.
Senator Amy Klobuchar recounted the stories of parents whose children were harmed by social media platforms, including young people who committed suicide after being threatened by predators online.
“I’m so tired of this,” Klobuchar said. “It’s been 28 years … since the start of the internet. We haven’t passed any of these bills, because everyone’s ‘double talk, double talk.’ It’s time to actually pass them.”
Meta CEO Mark Zuckerberg apologized to the families who were in attendance.
“I’m sorry for everything you have all been through,” he said. “No one should go through the things that your families have suffered and this is why we invest so much and we are going to continue doing industry-wide efforts to make sure no one has to go through the things your families have had to suffer.”
Evan Spiegel also apologized to families whose children have died after they purchased drugs on Snapchat. “I’m so sorry that we have not been able to prevent these tragedies,” Spiegel said.
While the CEOs promised to take more aggressive action and institute more preventative actions, there is only so much the government can do before it will be accused of censorship and violating First Amendment rights.
This is the primary reason Congress hasn’t passed meaningful legislation to regulate social media companies, according to CNN Business.
The fear of government policing the internet is real, as witnessed by the FBI’s election interference on the Twitter Files. The best and only solution? Social media platforms need to do better policing.
by Ian Greenen | Jan 2, 2024 | Free Email Marketing Tips
You don’t have to be Warren Buffett to know 2023 was a tough year for real estate. But you had to be as smart as Warren Buffett to make money in it.
Agents and brokers were scrambling to close deals. While the door slammed shut for the average America home buyer, it was wide open if you were a seller. Or an investor with deep pockets.
Only 15% of homes were affordable in 2023 for the average American buyer, according to Redfin, the Seattle-based real estate company. Buyers had to earn $115,000 to afford an average home – about $40,000 more than a typical household income.
Sky-high mortgage rates and still-rising home prices made it harder than ever to buy a home, especially for first-time buyers. The typical buyer needed to earn 15% more than they did a year ago, and wages were only up 5%.
A 30-year mortgage rate reached 7.13% on December 2023, down .02 basis points from October, but still unaffordable for most buyers and turning the dream of owning a home into a nightmare.
So, what’s in store for 2024?
According to real estate expert Lois Collins, housing prices and mortgage rates are expected to decrease in 2024. But don’t get too excited. The changes are expected to be slight, and the housing market will still be flat and challenging for many.
Zillow, Forbes and Realtor.com identified potential trends for 2024, from rentals to sales, including both new and existing housing:
Mortgage rates will fall but not enough to make a huge difference. Zillow says the rates will inch down slightly but stay above 6%, well above the rates just a few years ago and higher than the rates currently held by 90% of those who already have a mortgage. In fact, two-thirds of mortgage holders have rates below 4%, so they’re unlikely to make a move.
Home sales may see a bump but it won’t be a boom. Most mortgage holders have lower interest rates now so they’re not planning to sell their homes and buy a new one because they can’t match the rate they already have.
Home prices will stay flat or drop slightly in most states. Realtor.com reports that since May 2022, buying a typical home with a 30-year, fixed-rate mortgage and a 20% down payment “meant forking over a quarter or more of the typical household paycheck.”
Zillow says that some sellers will conclude that the market’s not going to turn around quickly and interest rates will remain high, so they may decide to sell anyway, while housing prices are overpriced.
One noticeable exception is veteran entrepreneur and investor Grant Cardone. He is expecting the “greatest real estate correction” of his lifetime. The investor sees offices and apartments slumping in value, presenting bargains for savvy buyers.
“It will not be single-family homes, but it will include offices and apartment complexes,” Cardone says. “It’s going to be a great opportunity for individuals – regular, everyday people – to actually grab trophy real estate from institutions. This has never happened in this country. It’s going to be at epic levels.”
Rick Sharga, CEO of CJ Patrick Company, a market advisory firm, told Forbes – “I don’t expect to see a meaningful increase in the supply of existing homes for sale until mortgage rates are back down in the low 5% range, so probably not in 2024,”
So, with that said, should you buy, sell, or hold off on making this important decision in 2024? We think you should hold off at least until spring and see what the market is going to look like then.
In other words – no boom, no bust – just more market uncertainty like in 2023. It may not be the answer you were looking for – but it’s a safe and sound one.
