To do the job right, you need the right tools. That’s just as true for email marketers as it is with builders and contractors. If you are a marketer in the builder business, here are some...

You don’t have to be Albert Einstein to see the writing on the wall. The country is on the verge of a recession or may already be in one, depending on who you talk to. The Federal Reserve...

If you thought the car business was crazy in 2021, you ain’t seen nothing yet. This year, the automotive industry is being hit harder than Will Smith’s slap heard around the world. The...

A good CTA button (Call-to-action) has three main features that combine together to make a powerful conversion point for the user. Copy, design, and placement all have major impacts on a...

Taglines used to be the foundation of advertising. Ad agencies would spend days, even weeks thinking up memorable lines for their products. They came up with amazing slogans like: “Chevy-...

If you are a car dealer, we don’t have to tell you how tough it is. It’s never been harder to survive in your business. The supply chain crisis, inflation, soaring gas prices, high...

Did you know that businesses that embrace email marketing have a return on investment of more than forty dollars for every dollar that they spend? By creating captivating email newsletters...

The cracks are starting to show. The real estate market in boom cities like Tampa, Florida and Boise, Idaho is slowing down. It’s not screeching to a halt because mortgage rates are still...

The first quarter was more than a wake-up call for the big two U.S. car manufacturers – it was a TKO. Tesla, the young upstart, took the biggest trophy away from both Ford and GM – net...

Car theft is the most common kind of insurance theft; it is technically considered a kind of insurance fraud. Comprehensive insurance coverage will cover car theft, plus pay for repair...

So, you want to go electric. Your next vehicle is going to be an all-electric vehicle (EV.) You’re going to fight climate change and help save the planet. Well, you better save some money...

You’ve written a great email. It’s so good you want to send it out to everyone - not just the handful of contacts you have on your organic list. So now you’re going to get the biggest and...

Have trouble getting your hands on a new Ford F-150?  The dealer’s been promising you a new Honda CRV but it’s still “in transit?” Welcome to the car business in 2022. A litany of problems...

Do you remember what going to the dentist was like in the past - when you were a kid and how afraid you were? The sound of the dentist's drill made you shiver. And that strange antiseptic...

All the big shots are coming out of their walk-in closets and predicting a recession -  some say as early as this summer. David Rosenberg, a renowned economist at Rosenberg Research says...

We gathered up some huge statistics about email marketing and how it is continuing to grow. We also gathered up a few quotes about “statistics”, so while the stats are impressive, maybe...

Email is one of the most effective marketing options, given that it generates $42 for every $1 that marketers spend. It’s no wonder 87% of marketers prioritize email marketing to...