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How to Send out an Eblast on Gmail

Don’t spend money on a fancy email marketing service when you can blast out an email campaign yourself right on your Gmail. And it’s as easy as 1-2-3! Your Gmail limit is 2000 emails a day – in any combination. Do not go over the limit or you could get marked as spam – and that will count against you down the road.

  • First, tap compose. Write a clean, concise email with a catchy subject line. Make the email short and simple with just one offer. Make the offer compelling. You can check out our “Email Marketing Trends” for some free tips:

There are lots of email building services out there, but this article is designed to save you money, so the idea is to make it yourself.

  • Go to the “To” field and add your recipients. Add them in “Bcc” bar so no one can see you’re sending them to anyone else. Bcc stands for blind carbon copy which is like Cc except other recipients in your email blast will not be seen.
  • After you’ve finished your email and added all your recipients, tap send

 Now sit back and watch all the replies come in. If your email is well written, you should get at least a 10% return of what you sent out.
Don’t worry if your first eblast misses its target, practice makes perfect. So wait a little while and try again. See how easy that was-easy as 1-2-3!

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Marketing to Real Estate Agents ? You Need a Killer Subject Line

A subject line has an important job – to get the reader to open the email. If your email doesn’t get opened, Shakespeare could write it and it wouldn’t do any good. So how do you write a killer subject line? Personalize it, create a sense of urgency, pique their curiosity, get clever, use humor, keep it simple. Approximately 319 billion emails will be sent and received in 2021. Over 333 billion emails will be sent in 2022. The average person gets 130-140 business emails every day. Wowzers! How are you going to stand out? Get in the door? Catch their eye? How are you going to break on through to the other side? (Credit to Jim Morrison) First, make sure you’re sending it to the right people. DUH. Two, segmentation – break your contacts into groups so you can send targeted messages. And three, make sure you have a killer subject line. This single line of text determines if your email gets opened or not – whether you thrive or survive, live, or die. And 35% of people surveyed say they open emails based on the subject line alone. For Example: if you’re a builder marketing to a Real Estate Agent, a good subject line might be: I want to Build Something With You! Happy Emailing!

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The Newest Internet Scams, And How To Spot Them

Just when you thought it was safe to go back on the internet, the cyber- criminals have returned with a whole new bag of tricks. Sure, online shopping scams, romance scams and tech-support scams are still going strong, but the scammers have cooked up a bunch of new ones.  

COVID SCAMS

With COVID everywhere in the real world, of course COVID scams are going to also be in the virtual world. The most popular COVID scams are emails and texts offering free COVID test kits, passes and vaccinations. Typically, they try to attract people to fake websites so they can get your personal Information and the more sophisticated sites will try to steal a payment.

You will never get an email from the government offering you something for free, and if it’s from a doctor or “medical center” and it sounds too good to be true, it definitely is.

FAKE JOB SCAMS

Fake job scams have been around for a while, but technology has made these crimes easier and more profitable. The fraudster will spoof a company website and post bogus jobs. They will gather your personal identifiable information (PII) and ask for your social security number. Never give anyone your social security number. Do not accept any job offers that want to use your own bank account to transfer money. Do not give a prospective employer your credit card number.

Unclaimed Amazon Package Scams

Scammers infiltrate sponsored ads on Facebook and tempt users with all kinds of offers, the most popular being unclaimed Amazon packages. It goes like this: ‘Every month thousands of packages are returned and if they go unclaimed after 30 days, we ’Il sell them up to 80% even 90% off.”

If you fall for this one, your credit card could go up in flames and you might unknowingly download adware or malware.

Cloning Scams on Facebook

The first thing you do when you get a friend request from someone who is already your friend – before accepting the request – is to contact that person. It might be real. Most likely, it is a clone. If it is a cloning scam, someone has created a new account with your friend’s picture and name and is trying to send you phishing links, get your personal identifier information, (PII) or trick you into sending money.

Cryptocurrency And Bitcoin Scams

These are the latest get rich quick schemes and they are popping up all over the web. Since the crypto world is confusing to a lot of people, frauds that look like real investment opportunities could be scams.

Research a company before investing in it, investigate wallets and websites. If the crypto exchange (ICO) offers you a guarantee, be wary. This is a high-risk business and there are no guarantees. Do not send money and do not sign anything electronically.

TikTok Scams

There are hundreds of fake accounts on TikTok. Their purpose is to entice you into providing payments or personal information. Fake accounts will also promote fraudulent apps that they want you to download.

TikTok scammers will also copy real celebrities’ accounts and lure users

Into following them. They will use these fake celebrity accounts to promote other fraudulent content, like money investing scams or crypto and bitcoin scams.

As the internet continues to grow, so do the scams and schemes. And the internet is the perfect world for a fraudster because of the anonymity.

So, you always have to tread very carefully on the web. PT Barnum once said, “There’s a sucker born every minute.” But since the internet, it seems that there Is a sucker born every second.

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The Electrification Of The American Car

“We will not stop until every car on the road is electric.”   – Elon Musk

“…My fuel injected Stingray and a four-thirteen. Revvin’ up our engines and it sounds real mean” – The Beach Boys

Is the love affair between America and the internal combustion engine over?
Is the future of the American car all-electric?
Many people emphatically say: “yes!”

Not so fast. The internal combustion engine (ICE) engine has been around for over 150 years. We grew up with it. We refined, recalibrated, and rebuilt it. We romanced it. We wrote songs about it. We made it faster. We made it louder. We made it quieter. But we never got tired of it. It was like an old friend.

Surprisingly, electric cars have been around for almost as long as gas- powered cars. In 1896, William Morris, an engineer from Iowa, built the first successful electric vehicle in the U.S. By the turn of the 20th century, electric vehicles were the rage, accounting for one third of all cars sold in the country. They were quieter than gas and steam cars, easier to drive and non-polluting. It looked like America was already electrified. So, what happened?

You can thank Henry Ford and his Model T. Introduced in 1908, the Model T was America’s first affordable car because it was built on an assembly line. Mass production made gas-powered cars much cheaper than electric cars. In 1912, an electric car cost around $1,750, and a gas-powered car only cost $650. Plus, the discovery of oil in Texas made the price of gas cheap and by 1935, electric vehicles had all but disappeared.

Fast forward to today. Climate change is transforming a lot more thanthe environment.

It has been the main reason for the popularity of electric cars. 29% of greenhouse gases came from cars, trucks, busses, and planes in 2019. Even though 25% of the emissions came from electricity in the form of coal, gas powered vehicles were now enemy #1.

The number of EVs on U.S. roads is expected to be nearly 19 million in 2030, up from 1 million in 2018. This will be about 7 percent of the 259 million vehicles projected to be on the roads in 2030. EVs will make up 65% of new vehicle sales by 2050, according to Forbes. States like California intend to be all-electric by 2030. Whether this possible remainsElectric vehicles (EVs) are not just for tree huggers anymore. They have improved significantly over the past few years. They run longer on one charge, they are faster, they are better looking, and better performing. Plus, the prices are lower, so electric vehicles are more affordable.

American car manufacturers are finally catching up. Out of the Big Three, Chevrolet is leading the pack with a commitment to have 30 new global electric vehicles by 2025 and to be 100% electric by 2035.

Ford isn’t far behind.  Even Fiat Chrysler (now called Stellantis) has switched gears since the late CEO Sergio Marchionne publicly dismissed battery technology.

However, new electric car companies like Tesla and Lucid have left the Big Three in the dust. Tesla’s value has hovered around $1 trillion in recent months and Lucid’s valuation is about $89.3 billion, far surpassing Ford.

So, what about the oil companies? Have they been asleep at the wheel? Yes and no. ExxonMobil is conducting research on breakthrough decarbonization technologies. Shell intends to become a net-zero emissions energy company by 2050. This may be fact or just a public relations stunt, but this $2.1 trillion industry was completely caught off-guard with the boom in EVs.

By all indications, gas and electric will coexist in the foreseeable future.

The U.S. Energy Information Administration (EIA) says that 9% more oil will be consumed by U.S. transportation in 2050 than in 2020, even as electric vehicle sales continue to soar. It is a good lesson in how businesses need to be able to respond to social changes, foresee the future – and be able to turn on a dime. As Elon Musk once said: “When something is important enough, you do it even if the odds are not in your favor.”

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How To Ratchet Up Sales In The Plumbing Business

Although plumbers seem to be as American as apple pie, they’ve actually been around since ancient times. Civilizations like Egypt, China, Greece, and Rome used plumbing and plumbers to build and maintain public baths, irrigate crops, dispense fresh water, and remove wastewater. But after the fall of the Roman empire, plumbing came to a virtual standstill until hundreds of years later. The first flushable toilet was invented for Queen Elizabeth I in the 1500’s. But she was afraid to use it because it made a scary flushing sound. Then came the first water system in Boston during the mid-1600’s.

The first continually running shower was invented in 1810 and other modern-day conveniences came shortly thereafter. Plumbing has come a long way but no matter how advanced the technology is, you are still going to need a plumber. Whether you have to fix a leak, repair a pipe, drain or an HVAC system (heating, ventilation, and air conditioning), a plumber is indispensable, A master plumber making $45 per hour can earn up to $100,000 per year. Plumbers are ideal customers if you are a marketer. But it’s not easy catching them at their desk because they are always on the road. Email marketing is a good solution. A plumber will always have a laptop in his truck, or a smartphone handy. And a good email will always reach its’ target and be top-of-mind.

The Plumber Email List

Do you want to ratchet up your sales? The Plumber Email List will help you expand your market and increase your network. These high-quality lists give you pinpoint accuracy because they are constantly updated and verified. Plus, they are broken down by state so it’s easier to target your audience. And the Plumber Email List has a 95% accuracy rate for better deliverability and a database of over 4,450 plumbers and tradesmen. Have a flood in your house? Get a plumber. Want a flood of sales? Get the Plumber Email List.

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