59% of B2B marketers note that email marketing is their top channel for revenue. It’s no secret that email marketing is one of the most effective ways to reach out to your customers and keep them engaged with your business. But what many business owners don’t realize is that keeping your email database up-to-date is just as important as sending out regular emails.
This is especially true if you’re marketing to real estate agents who get hundreds of emails a day.
Whether you market to agents or brokers, we’re about to explore why it’s so important to maintain an updated email database. Then, we’ll provide you with a few tips on how to maintain an updated database.
Why Is It Important to Update Your Email Database Frequently?
If you’re marketing to real estate agents and brokers, we can’t stress the importance of updating your email database frequently. Many agents and brokers change their email addresses regularly. If you’re not keeping up with the changes, you could be missing out on leads.
In addition, if you have outdated information in your email database of real estate agents, it could lead to bounced emails and increased spam complaints. By keeping your database up-to-date, you can avoid these problems. You can also ensure that your marketing campaigns are reaching the right people.
Likewise, people’s interests and needs change over time, so you’ll want to make sure your messages are relevant to their current situation. When you give people a chance to opt-in to your messaging again, you can also find out what kind of content they’d like to see from you.
Finally, cleaning and updating your email database simply make life and business easier for you. There’s nothing worse than sitting in front of a 5,000-person email list in a few years and having to sift through old emails and bots.
Instead, take the time to update your list every few months or so. Think of it like spring cleaning but for your real estate marketing efforts online.
How to Maintain an Updated Email Database
Whether you’re sending out marketing materials or keeping in touch with customers, we’ve established that an up-to-date list of email addresses is essential. However, what most businesses struggle with is how to find the time to optimize their realtor email marketing strategy.
If that’s you then there are a few tips for maintaining an updated email database.
Send Regular Invitation to Subscribe
One of the most important things you can do to keep your marketing email database up-to-date is to send out regular invitations to subscribe. You can either create a dedicated landing page on your website or include an invitation in each of your outgoing emails. Be sure to make it easy for people to subscribe by providing clear instructions and including a link directly to the subscription form.
Regularly Clean Up Your List of Real Estate Agents
Another way to keep your email list fresh is by regularly cleaning it up. Remove any subscribers who haven’t opened or clicked on any of your emails in the past six months, or who have unsubscribed from your list.
This will help ensure that only active subscribers are receiving your communications, and it will also help improve the overall performance of your email campaigns.
Segment Your Email List By Category
By segmenting your list, you can better target your emails to specific groups. This ensures that each email is relevant and useful to the recipients. Segmenting your email list also allows you to track the performance of each email, making it easier to identify what’s working and what’s not.
Overall, this is part of cleaning up your email database. It will help you to avoid spamming people with too many emails, as you can send emails to specific groups instead of blasting everyone on your list.
Import Lists of Fresh Leads From Other Sources
You should have a master list of real estate agents and brokers. This is why it’s important to ensure you’re putting any new realtor email you capture into your master list.
On top of keeping everything in one place, fresh lists typically have higher open and click-through rates than stale lists. In addition, import email lists often contain leads that haven’t been contacted by your company before, giving you the chance to make a first impression.
How to Capture New Realtor Emails
It’s hard to maintain and optimize an email database if you don’t have any new emails coming in, right? There are a few key ways to capture new emails from real estate agents and brokers.
One way is to attend industry events and trade shows. At these events, be sure to collect business cards from as many people as possible. You can then enter their contact information into your database or CRM system.
Another way to capture new emails is to offer something of value, such as a free report or e-book, in exchange for an opt-in on your website. Finally, you can reach out to agents and brokers directly and ask if they would like to be added to your email list.
With a little effort, you can quickly build up a list of quality email addresses that you can use to market your business. However, the above-mentioned options aren’t your only options. You can also purchase email lists of real estate agents, too.
