Nearly 90% of Americans use email, though only 64% of small businesses use email marketing to nurture leads. With a strong email marketing strategy, you can connect with potential real estate clients without breaking the bank. In fact, email marketing has a $36 return on investment.
On the fence? Read on to discover the top real estate benefits of using email as part of your digital marketing strategy.
After reviewing this guide, you can update your strategy to help your business grow.
Personalize Experiences
Before adding emails to your digital marketing strategy, add a lead magnet to your real estate business’s website. For example, you can create an eBook that gives potential buyers information about a neighborhood and surrounding area. They can download the eBook in exchange for their email address.
Once you begin capturing leads, segment your email marketing lists to personalize experiences for your subscribers.
Personalization can deliver eight times the ROI on your marketing spend. In fact, personalized emails generate six times higher transaction rates, too. About 80% of consumers are more likely to make purchases if brands personalize experiences.
For example, you can use website analytics to determine which page a person was on when completing the email subscription form. You can note which neighborhood or properties they were interested in. Then, you can send them emails featuring information specific to those neighborhoods.
Personalizing experiences for your audience will help you forge stronger connections with potential customers. You can leverage those connections to encourage brand trust. Once people trust your real estate business, they might turn to you for help.
You can build an audience of loyal followers who trust you as their go-to real estate agent.
New Listing Notifications
Consider using email marketing to let your subscribers know about new listings. You can feature a few listings in each email. Link each listing to the corresponding property listing page on your website.
Marketing your new listings through emails will help you attract potential buyers back to your website. As more people visit your website, your organic search engine rankings could improve. Ranking at the top of a search engine results page can help you appear in front of more buyers.
With higher rankings, you’ll have an easier time generating brand awareness, website traffic, and leads.
Directing people to your new listings can also help you boost sales. You can keep potential buyers interested and informed. It’s possible your subscribers are waiting for a listing that suits their preferences.
Once they find that listing through your emails, they’ll contact you to discuss scheduling a tour or making a purchase.
Keeping your subscribers informed and engaged can help you close more sales!
Demonstrate Expertise
Buyers want to find a real estate agent who is knowledgeable, experienced, and trustworthy. You can use the latest email marketing tips to demonstrate EEAT. EEAT stands for experience, expertise, authority, and trustworthiness.
Demonstrating EEAT within your content can help you showcase your credibility in the industry. More people will trust you as a real estate agent. They’ll turn to you for advice, allowing you to help more clients.
First-time buyers will begin to recognize you as a reliable, seasoned real estate agent.
You can use email marketing to direct people to your latest blog posts, too. Add EEAT to your blog posts to continue building brand trust. As you educate readers and buyers, they’ll feel more inclined to do business with you in the future.
If you’re not showcasing your credibility, they might take their business elsewhere.
Nurture Leads
Once you gain email subscribers, it’s important to nurture those leads. Otherwise, buyers might forget they visited your real estate website in the first place. Nurturing existing leads will help you remain at the forefront of the buyer’s mind.
When they need a real estate agent in the future, they’ll recall seeing your emails. Instead of researching other agents in the area, they can reach out through email to discuss new properties. Nurturing your existing leads can help you generate repeat sales over time.
Build Client-Agent Confidence
Remember, gaining a client’s trust can help you close more sales. Your clients rely on your experience and expertise in the industry to make informed decisions. You can nurture that trust through email marketing.
Creating a high-quality, eye-catching email newsletter can help you appear helpful and professional. Make sure to focus on quality over quantity when planning your email marketing campaigns. Provide tips and videos content your subscribers can’t find elsewhere.
You can show them you’re professional and experienced to encourage them to turn to you for help.
Attract New Sellers
You can use emails to reach new leads and build your existing email list.
Ask your current subscribers to share your email newsletters with their friends and family members. As they forward your emails, you’ll generate more brand visibility and awareness. More people might decide to subscribe to your newsletters, allowing you to gain new leads.
Stay Connected
If you’re not connecting with your buyers, they might turn to other real estate businesses for help. People want to learn about local properties, the house-buying process, and other details specific to your industry.
Use your email newsletters to help your customers learn from your expertise. As they begin learning through your emails, you can maintain their initial interest.
Otherwise, they might unsubscribe after finding your emails lacking.
Start Using Email Marketing for Your Real Estate Business
Don’t miss an opportunity to nurture your real estate leads. Instead, add email marketing to your digital marketing strategy. With a strong email list, you can remain at the forefront of buyers’ minds to build your business.
Start marketing with email campaigns today!
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