If the health of your healthcare email marketing is failing, then we’ve got the cure. Yes, these are tough economic times, inflation is infecting everyone, and businesses are tightening their belts. But the doctor and healthcare industry is still strong, and there’s a lot of disposable income out there. So if your email marketing needs a shot in the arm, here are five ways to improve it and restore it to optimal health.
1) Segment your subscribers
Segmentation helps you divide your subscribers into smaller groups based on a set of factors that helps you send more targeted emails. You can group surgeons, neurologists, pediatricians, obstetricians, gynecologists, etc. Instead of sending GYN information to your entire list, you can specifically target that relevant group.
2) Clean Your Database
A clean email list is essential. Data cleansing is the process of deleting corrupt, inaccurate, or obsolete records from a database and then replacing, modifying, or deleting the dirty or coarse data. This prevents high bounce rates that are red flags for service providers. You should clean it once a month. If you don’t have time to clean your data yourself, get a squeaky clean email list from the Email List Company.
3) Personalize Your Healthcare Email Campaigns
Even if you are sending messages to hundreds or even thousands of people, personalization gives the impression that you are talking directly to one person. Nearly 96% of organizations believe that personalizing your message improves the performance of your email campaigns. Use your contacts’ first names. Trigger your subscriber’s interests. Send personalized emails based on your opt-ins.
4) Better Content for Healthcare Campaigns
Write content that is specific to your business category. Make your product or service essential to your subscriber. Write more compelling, scalable content that’s pertinent to your audience. Find unique ways to excite your reader, and give them extras like limited time discounts, coupons, freebies, VIP promotions, or trial subscriptions. Think proactively – sell them something they can’t live without.
5) Invest In a New Email List
A current, verified mailing list is always important, but it is absolutely critical during a recession. Email campaigns with high bounce rates and undeliverables will go straight to the spam folder, and that will harm your reputation. Email list databases should be verified, validated – and segmented so you can target specific categories of business. We recommend the Email List Company, the #1 trusted source for marketing lists for over 20 years.
For more information about doctor email lists and healthcare email lists, contact the experts at the Email List Company. They can help you reinvigorate your sales and keep your bottom line healthy and strong.