There are many good reasons to invest in email marketing, especially during these tough economic times. Email marketing is the best and most cost-effective way to market your product or service. When you use a targeted email list with your email marketing, you build contacts, get conversions, and increase sales. You are 40 times more likely to get sales with email marketing than with social media, and email is much more reliable than SMS text.
As of July 28, 2022, the United States officially went into a recession. That makes email marketing even more important. Email marketing has an ROI of $36 for every $1 you spend – that’s a higher return than any other kind of traditional or digital marketing.
1) Email Marketing Builds Brand Loyalty
82% of marketers consider email marketing as the most effective channel to increase brand awareness. Providing quality content in your email marketing will help build your brand. With an engaging and relevant campaign, your customers will get to know your brand, and when they make a purchase, it’s more likely they will purchase the product or service from you. You can enhance their participation by sending promotions, discounts, and coupons.
2) Email Marketing Helps Promote Offers
42.3% of Americans sign up with email lists for savings and discounts, and about 1 in 3 subscribers have purchased something from the brand they receive emails from.– Optinmaster.
Email marketing is a very effective way to inform your customers about your promotions, product news, or new services. You can easily send eye-catching campaigns with a promotional code as an incentive to direct subscribers to your website.
3) Email Marketing Saves Money
Email marketing remains the most cost-effective way to reach new customers, grow your product, and increase conversion rates. Email marketing has an ROI of $36 for every $1 you spend – that’s a higher return than any other kind of marketing channel. And in 2021, it had a respectable conversion rate of 15.22%. Email marketing and targeted email lists cost much less compared to traditional and digital advertising channels.
4) Use a Targeted Email List
When you buy a targeted email list, your email marketing will be much more effective. A targeted email list that is segmented is essential in today’s business world. It will ensure that your email campaigns will not have high bounce rates and undeliverable. You will reach the right customers at the right time and minimize spam complaints. Learn more about buying a targeted email list by clicking here.
5) Email Marketing Creates Excitement
Your subscribers will feel more important with email marketing. If you are a small business, you can send them a promotion or discount coupon. Also, personalization makes them feel special. When you personalize your email marketing, you attract and retain customers. They overwhelmingly like being recognized and it can yield major dividends. With email marketing personalization, you can improve your open rates by up to 26%.
These are all important reasons why you need email marketing, and because of the downturn in the economy and the low cost of this kind of marketing, you need email marketing now. You can start by buying a highly targeted email list from one of America’s most trusted list providers, The Email List Company.