A highly targeted email list is essential in today’s competitive market, especially in these inflationary times when budgets are tight, and consumers are being battered. So you need to shop very carefully when you’re buying an email list. Here’s a guide to follow before you buy one:

1)  Buy an Email List That Is Relevant to Your Business
This is a no-brainer. Your email list should have subscribers who are going to be interested in what you’re selling. That means they either work in your industry or they’ve bought products like yours in the past. This is the first thing to look for when you’re buying an email list.

2)  Make Sure the Email List You’re Buying is Segmented
A segmented email list is essential in today’s business world. This will ensure that your email campaigns will not have high bounce rates and undeliverables. You will reach the right customers at the right time and minimize spam complaints.

3)  Is the Email List You’re Buying Up-To-Date?
How often is the list updated – validated and verified? Does the email list company have a time stamp? These are important questions to ask. The provider could be selling you a list that is years old. That would make it obsolete especially in today’s fast moving, ever-changing business world.

4)  Does the Email List You’re Buying Have a High Accuracy Rate?
The accuracy rate of an email list is tossed around a lot by providers. If they say they have zero bounces -even if they guarantee it – don’t bet on it because it’s statistically impossible. If they advertise highly targeted emails – this is a subjective claim and hard to prove. A 95% accuracy rate is a good quantitative number you can count on.

5)  Check The Database
A database is the foundation- the bedrock- of any email list provider. Many email list companies buy their lists from other companies. Then they mark them up. This doesn’t necessarily mean the list is dated, it just means you’re paying more than you should, Does the company you’re looking at show you their database? Keep scrolling if you don’t see one.

You need an email list you can count on – especially in these difficult economic times. Use the above guideline to help you find a list that will increase your sales and improve your ROI. For more information, contact the experts at The Email List Company. They will be happy to help you without any obligation.

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