According to recent data, there are over 333 billion emails sent and received every day. That’s about 3.5 million emails per second. The attention span of an email reader is under 10 seconds, and the average email open rate is less than 22%. With numbers like that, how the heck is your email going to stand out and get noticed?
Simple. You have to craft a better email. Here are 10 email marketing tools for 2023 – time-tested, results-proven tips guaranteed to engage your reader and keep a receptive audience.
1) SUBJECT LINE
This single line of text determines if your email gets opened or not, and 47% of people surveyed say they open emails based on the subject line alone. Undoubtedly, a subject line is the most important part of an email. It’s the first thing the person reads and sets the tone for the rest of the email. Check out Mailchimp’s Subject Line Helper for inspiration or go to the Email List Company for some supercharged subject lines.
2) DEFINE YOUR GOALS
Before you write your email, you should define your goals. You do this with a strategy. What is your immediate goal? What do you want to achieve? What are the main points you want to address? And how can you do it concisely, and effectively?
3) PERSONALIZED INTRODUCTION
Your introduction should grab the reader’s attention and hook them, so they keep reading. Experts say that email personalization will improve the open rate of your email campaigns. Epsilon Research says that 80% of prospects are more likely to purchase from a brand that provides a personalized experience.
4) CONCISE CONTENT
This is a very important email marketing tool. Keep your email as concise as possible and get right to the point. You can do it with bullet points or images to break up the text. Make the design easy to navigate. Mailchimp says that if an email is shorter and includes images, the recipient will be more likely to actually read through the entire thing, rather than just skimming it. Your email should be less than 100 words – 50 words is perfect.
5) KEEP IT SIMPLE
This is a cardinal rule you need to follow: one topic for one email. If you have multiple topics, it will be confusing for the recipient, and they’ll be less likely to respond.
It is important to add urgency in your campaigns. Make your offer time-sensitive. Limited-time offers can increase sales by up to 20%. Add lines like ‘time is running out, ‘it all ends soon’, ‘now’s the best time to buy, ‘supplies are limited’, ‘don’t wait, ‘lock in your low price now’, etc. These call-to-action lines should be paired with your call-to-action buttons.
One of the biggest mistakes you can make is not proofreading your email before clicking send. Take some time to check for spelling and grammar mistakes, as these can reflect very badly on you and your business. Grammarly will proof your text for free if you have questions about your text.
8) PLAN A SCHEDULE
Scheduling your emails at the right time is another important email marketing tool. You can automatically schedule them when people are reading their emails. Most people check their emails when they start their workday, so morning is a good time. On Fridays, open rates are consistently high from 10-11 AM, with another spike around 2 PM. Be aware of time zones.
9) FOLLOW UP
According to Saleshandy, only 2% of sales are made from the initial point of contact. Most marketers assume that if their email didn’t receive a response, the prospect isn’t interested. They move on to new prospects, completely ignoring the opportunity of using follow-up emails to nudge the prospect towards their product or service. Check them out to see how you can write a good follow-up email.
10) IF AT FIRST, YOU DON’T SUCCEED…
Face it, you’re going to have trial and error before you can nail down an effective email. Writing emails is a learning curve, so be ready to do some A/B testing. which is simply comparing one variation of an email with another. This gives you an idea of what type of email will work best.
These email marketing tools for 2023 will help you create a better email for your business. For more tried and true advice, contact the experts at the Email List Company.