Real estate. It is a rising industry that has been red hot since the pandemic.
In the United States, there are over 106,000 real estate brokerage firms. All of them are competing for the business of home buyers and home sellers.
You may have other ideas in mind. If you have a business that needs realtors as clients, then having realtor email lists could be exactly what you need to gain more new clients.
Why should you use email lists? How are they going to benefit you?
This is your guide.
Keeping Up With the Market
The first reason why you should have an email list is because you need to keep up with the market. While there are many forms of digital marketing these days, businesses still like to use emails to keep up with their active and potential customers.
Why is this? Well, the statistics speak for themselves.
To start with, there are over four billion people who open up emails every day. It is likely that anyone with an email account is going to check it daily, with 99% of users doing so.
What about on the business end of things? Well, 37% of brands are increasing their email marketing budget and 33% of marketers send out weekly emails.
This is all for good reason too. That reason is because from 2020 to 2021, email marketing revenue increased by about $1 billion. That number is expected to double by 2027.
In other words, you need to keep up with your competition otherwise you are going to get left behind.
More Accurate Demographic
Another reason why you should have an email list is because you can then have a more accurate demographic. If you are sending emails out to cold leads, you may have no idea if the person on the other end even needs your product.
At least with an email list, you know everybody you are sending this message to works in the industry. From there, you can then begin to narrow down your target demographic even further.
Some things you can then begin to learn about your target demographic are their experience in the field, if the realtor is part of a group or on their own, how old they are, what their gender is, and more.
From there, you can see who is actually engaging with you once you send these emails. Once you do that, you can then begin to see if there is a pattern. If there is one, you can start to aim future marketing material towards that demographic.
Narrow Down to State or City
Going further with building a target demographic, you also have the option to do this by location. One thing that you can do is get an email list that is specifically by state.
So, for example, let’s say that you have a business in Florida and are looking to attract real estate agents from Florida. What you would need here is an email list that exclusively has real estate agents from the state.
This is something that you are able to get. While your business can serve the needs of real estate agents in general, you may just be too far away to be of use for some real estate agents on a national scale.
What this does is allow you to narrow down your target audience even further. You do not have to waste time talking to someone in Washington for needs of Florida real estate agents.
For example, selling houses with potential hurricanes as a factor is going to be a big issue in Florida. However, for most of the country, this is not going to be an issue.
Do not waste your time and speak directly to people that can benefit from your business the most.
This can even be broken down into a big city scale. If you are someone that mainly practices in Tampa Bay or Miami, you can then use this to get a better idea of who is in the area and how many people are in that area.
Along with this, you could even get a better idea of where the majority of real estate agents practice in a state and where the most business potential is.
Finally, you can have a lot of convenience if you choose to go the route of an email list. The main reason for this is that you do not even have to create the email list yourself.
With the help of companies like ours, you have the option to simply buy what you need. Whether that is for a specific profession or even for that profession in a certain state, it is available to you at the click of a button.
There is a saying that you should be working smarter not harder. Well, investing money into buying an email list could allow you to see some good returns without having to build the list yourself.
Get Realtor Email Lists
These are some of the biggest benefits when it comes to realtor email lists. You can have the convenience of someone building up the list for you and using your marketing dollars wisely.
Also, you have the opportunity to narrow down your audience by location, build a demographic, and keep up with current demand. If you do that, you should see a good return for your business.
Are you ready to get in on the action. Message us today and see what we can do for you.