With inflation soaring, the price of gas at an all-time high, low inventory, outrageous MSRPs, and the ongoing supply chain crisis, you can see why car dealers are going through hell. Now, imagine if you are a marketer for a car dealer. It’s worse than hell.
Inflation is over 9%, even 12% according to some metrics. Interest rates are through the roof and getting a car loan is a nightmare. Car dealers are tightening their belts and competition for their business is fierce.
Marketers, you’ve got your work cut out for you. Dealerships still need your products and services, and email marketing is the best way to connect with them. Email marketing generates $36 for every $1 spent, which adds up to a staggering 3600% ROI.
The first thing you need to do is come up with better email campaigns. Make your offers better. Give your customers bigger discounts. The next thing you need to do is buy a better email list.
How Do You Get a High-Quality Car Dealer Email List?
Make Sure the Email List is Segmented
A high-quality email list is segmented so you can effectively target your customers. This will ensure that your email campaigns will not have high bounce rates and undeliverables. A segmented car dealer list categorizes sales managers, general managers, principals, and service managers. It will reach the right people at the right time and eliminate spam complaints.
Is the Email List Up to Date?
How often you update your email list – validated and verified? Does the email list company have a time stamp? These are important questions to ask. The provider could be selling you a list that is years old. That would make it obsolete especially in today’s fast-moving, ever-changing car dealer business.
Make Sure the Email List Has a High Accuracy Rate
The accuracy rate of an email list is like a toss around a lot by providers. If they say they have a 100% accuracy rate and zero bounces -even if they guarantee it – don’t bet on it because it’s statistically impossible. A 95% accuracy rate is a good quantitative number you can count on.
Check The Database
A database is the bedrock of any email list provider. Many email list companies buy their lists from other companies. Then they mark them up. This doesn’t necessarily mean the list is dated, it just means you’re paying more than you should. How often you clean your database? A drilled-down car dealer email list saves you time and money.
You need a car dealer email list you can count on – especially in these tough economic times. If you’re marketing to car dealers, this guide should help you find a list that will increase your sales and improve your ROI. Why not buy your list from a provider that automotive marketers have trusted for over 20 years – The Email List Company.
