Email marketing remains the most impactful and cost-effective way to reach new customers, grow your product, and increase conversion rates. With an ROI of $36 for every $1 spent, it’s a winning tactic.
However, even with the best content, and the best email lists, it can be time-consuming and stressful. That’s why you need email automation. Email marketing automation saves you time and helps you send more targeted messages to prospects and customers.
What Is Email Marketing Automation?
Email automation is the methodology of setting up automated emails, so email marketers can carry out tasks without handling it physically. Emails are triggered when subscribers perform specific actions, like a purchase, an event, or by customer behavior data. According to Moosend.com, the main triggered emails that help businesses communicate with customers are:
- Welcome emails
- Onboarding emails
- Notification emails
Why Email Marketing Automation Is Important for 2023
Email marketing in 2023 is important because marketers will need to concentrate on other strategies to stay ahead of the competition, Moosend offers some more benefits:
- You will boost your ROI by utilizing marketing personalization
- You will deliver a better customer experience with higher relevancy
- You will improve your brand awareness and lead-nurturing efforts
Makewebbetter.com says that 77% of marketers recorded increased conversions using marketing automation software. Marketing automation is the way to go if you want to experience up to a 451% increase in qualified leads.
Best Email Automation Software
There are many email marketing automation providers out there. Here are some of the best:
Mailchimp is one of the most popular platforms for businesses with advanced automation options. Users can build multi-step automation workflows to reach their audience.
HubSpot offers marketing and CRM tools to boost your lead-generation efforts. Their email automation assets are limited, but HubSpot can be very useful for marketing and sales teams.
Octane Online Marketing is one of the best email automation providers out there. Their software is cutting-edge, with flexible pricing and the most up-to-date forms and emails.
Marketers need to be prepared for the new year with the latest
Innovations and tools – and email marketing automation is one of the best
tools to grow your business in 2023.