According to Adobe, the best time to send out your email depends on who your audience is, and what you are marketing. In other words, the time to send your email campaign should be flexible so you can reach your target.
If you’re selling baby products, your prospects might be stay-at-home moms and they may not read their emails until the evening or on weekends. If you’re selling software or business-related products, your prospects most likely read their emails at the start of the business day.
Narrowing down and segmenting your audience by their behavior, habits, and daily routines will help you target your market and reach your audience. Group them under topics based on their preferences and segment them the way you want so you can send the right content to the right audience at the right time.
Time of the Day
Here are some good times of the day to send out your email campaign:
Schedule your email for overnight delivery or from 5 to 6 AM if you are marketing to early risers, like traders, investors, stock brokers – or blue-collar workers like electricians, contractors, home builders, plumbers, et al.
8 to 9 AM is a good time for professionals like doctors, dentists, bankers, real estate agents, mortgage brokers, insurance agents, veterinarians, etc. Plus, it’s one of the only times a car dealer is at his or her desk. Beware of time zones and adjust accordingly.
10 to 11 AM is a good time for a follow-up email or an urgent message like “This just in…” or “Breaking…”
Sendinblue says the best time to send emails is 10 AM and between 3 and 4 PM. This isn’t surprising. At 10 AM, most people are already at work and trying to get some things accomplished, eventually checking their email inbox, and going through their unread messages.
There’s an ongoing debate about whether you should send an email campaign out at night. The common thinking is – don’t send emails at night because people won’t read them, but some experts say that’s terrible advice. In fact, these experts insist people are more likely to read emails at night. A study by Experian showed the highest email open rates were between 8 PM and 11:59 PM, at 21.7%. The second highest open rate was between 12 AM and 4 AM, at 17.6%.
If you’re skeptical about this survey and don’t want to take the chance, make a draft, and time it to be delivered first thing in the morning.
Day of the Week
Tuesday and Thursday are the best days to send business emails, according to Optinmonster.
Contrary to popular belief, Monday is not the best day to send an email. Mondays are the busiest days of the week for businesses and your email campaign could be passed over.
On Friday, everyone is daydreaming about the weekend and rushing to finish work so they can go offline. However, Mailer Lite found that Friday at lunchtime can be a good time to send emails. After that, people are usually winding down for the weekend and are less likely to start new tasks and check inboxes.
Saturday is the worst day for open rates, (unless you’re marketing to moms – see above, second paragraph) and experts generally agree that weekends are the worst time to send out a campaign—so the decision is yours. It could be a goldmine, or it could be a land mine.
We hope this made sense – it can be confusing and even experts disagree. Want to know more about the best time to send out your email? Contact our email marketing experts and we’ll give you all the time you need.