Real estate is becoming a really big deal! More than 140,000 Americans work as real estate sales agents. The real estate industry added more than 10,000 jobs between July and October 2022, and the industry shows no signs of stopping.
If you want to grow your career, you should consider marketing to real estate agents. Yet making cold calls won’t get you anywhere. In order to make the most of your real estate marketing efforts, you need to look at a few helpful tips.
How can you strategize to create a good real estate marketing campaign? How can you make yourself seem like a credible and smart real estate professional? When should you start visiting conferences and open houses?
Answer these questions and you can become a real estate marketing expert in no time. Here is your quick guide.
Develop a Marketing Strategy
If you don’t have a goal and strategy in mind for your marketing, your efforts will fail. Before you start talking to real estate agents, you should think about why you want to reach out to them. Think about what you can do for them as much as what they can do for you.
Give yourself a goal you can reach for your efforts. You may want to sell a certain number of products, or you may want to make a name for yourself in your local real estate community.
Pick a figure you want to hit and find a way you can measure your progress toward that figure. For selling products, you can create a sales spreadsheet and track how much money you make off of each sale. For making a name for yourself, you can track how many visitors you get to your website.
Start doing research on techniques that can help you reach your goal. Look at examples from people in your industry and adopt the methods that seemed to work best for them.
You should also think about your previous marketing efforts. Take a few notes on what went well and what failed.
Keep building the brand you built in your previous campaigns. If you have a logo for yourself, use it in your advertisements and attach it as a watermark on your photographs and infographics. You should also use slogans from previous efforts and color schemes you used, as people may associate you with those design elements.
Build a Name for Yourself Through Content
The more credible you seem, the more successful your marketing efforts will be. Creating content that makes you come off like a thought leader is always effective, regardless of what your marketing goals are.
If you have a website, add a blog to it. Write at least one post every week in which you discuss real estate issues.
Each post should talk about something new without recycling content or plagiarizing someone else. Give advice to real estate agents on how they can find new clients, stage properties for open houses, and market themselves online. Feel free to write about community issues and news as well.
You should develop a call to action at the end of each post, telling the reader to contact you for services or more information. You can also include an internal link to another blog post or page on your website.
Besides these links, you should avoid any promotional material. Your posts should serve a need that your reader has and prompt them to work with you.
Keep in Touch Through Email Marketing
Most people use email marketing to sell products and services to others. You can do this, but you can also use emails to keep in touch with potential and previous clients.
Try to personalize these emails as much as possible. Greet the recipient by their name at the start of your message, and mention a few things they have talked to you about before.
Include advice that can help the recipient in some way. If they’ve had trouble in the past with producing their own marketing materials, give them tips on how they can write blog posts and take photographs.
You can send these emails two or three times a month. But don’t do them too often, as you risk being seen as a spammer or someone desperate for attention.
You can mix these emails with more traditional marketing emails. Yet you should apply similar principles to these messages and keep the focus on providing meaningful information instead of selling your services. Look at email marketing trends in 2023 like strong subject lines and automated technology.
Your efforts should not replace personal interactions with real estate agents. Go to conferences, seminars, open houses, and other events where agents are. Have conversations with them and exchange contact information so you can keep in touch with them.
Many real estate agents go to these events to network and sell their own services. Do not overstay your welcome. Introduce yourself and exchange business cards, then move on so they can market themselves to other people.
If someone expresses interest in your services, you should speak to them in person or over videoconferencing software. Ask them questions so you know what you can do for them. You can follow up with them through an email or a phone conversation.
Start Marketing to Real Estate Agents
Effective marketing to real estate agents means a few different things. You need to pick a goal and find methods that help you reach that goal, including the production of new content. Provide guidance to agents so you become a thought leader.
Maximize email marketing. Send out emails to talk about your services and use messages to remain in touch with agents. Start face-to-face interactions with agents as soon as possible and build personal relationships with them.
Start with agents near you. The Email List Company provides premium real estate email lists. Buy an email list today.