Real Estate Industry Be Like For Email Marketers
The predictions about what will the Real Estate Industry be like for email marketers in 2023. The market is in a tailspin. The market is going to rebound. Inflation keeps rising. Inflation is easing. Mortgage rates continue to climb. Mortgage rates are coming down. Even the smartest of the smart have conflicting opinions. So, what’s the story?
One thing is certain, buyers have been canceling their orders. Home buyers canceled nearly one-third of deals in the 2022 fiscal fourth quarter, according to D.R Horton (DHI), the nation’s largest homebuilder. The Texas-based company said that new orders declined 15% to 13,582 homes from a year earlier, down by 10% in value.
The overall consensus is that the real estate market will be just as volatile as it was in 2022, and it’s going to be a rough ride for email marketers.
Here Are the 2023 Real Estate Hot Spots
Almost all of this year’s surveys of top-ranked real estate markets are in faster-growing southern and western regions. According to CNBC, Nashville will be the top-rated metro area, while the Dallas/Fort Worth area is predicted to be the number two-ranked market. The Atlanta metro area scored high, and Raleigh, Phoenix, and Charlotte will remain in the top ten.
Here are the top 10 real estate market for 2023, according to the NAR (National Association of Realtors.)
- Atlanta-Sandy Springs-Marietta, GA
- Raleigh, N.C.
- Dallas-Fort Worth-Arlington, Texas
- Fayetteville-Springdale-Rogers, Ark.-Mo.
- Greenville-Anderson-Mauldin, S.C.
- Charleston-North Charleston, S.C.
- Huntsville, Ala.
- Jacksonville, Fla.
- San Antonio-New Braunfels, Texas
- Knoxville, TN
Here’s another certainty – real estate marketers need to focus on clients in these top metro areas. Additionally, supplying your subscribers with unique and relevant content is crucial for converting leads into clients. Here are five ways to keep your email campaigns unique and relevant:
Actionable Welcome Email
A welcome email is the best way to introduce both cold and warm leads to your services. Your customer may have opted in at an open house or through a referral. introducing or reintroducing yourself is a great way to kick off the new year. How are you going to get new subscribers? Keep reading….
A New, Updated Real Estate Agent Email List
A new, updated real estate agent mailing list is essential, especially for the new year. It’s the best way for acquiring new subscribers and engaging current ones. We recommend The Email List Company. This provider has the most up-to-date and comprehensive real estate marketing lists in the business. Their expert staff constantly monitors the market and updates their email lists, and their database has over 1,700,000 ++ current real estate and broker decision-makers segmented for pinpoint accuracy.
Value Added, Relevant Content
Your prospects want anything that will lead them to a sale. Send them as much relevant information as possible. There’s no better way to convey your expertise than with a newsletter packed full of relevant, helpful facts like changing market conditions, mortgage rate fluctuations, etc.
You can’t go wrong with real estate trivia, like the most expensive homes in Florida, what celebrities are buying, etc. For example The 10 Priciest Zip Codes in America – And Who Lives There.
New Listing Tracker
Make sure you’re connecting with potential agents by keeping them updated with the most recent listings through weekly emails. Even if they have alerts for new listings from other sources, real estate agents will devour any list they haven’t seen. Andrewrayas.com has one of the most up-to-date and comprehensive listing sites in the business.
Real Estate marketing guru Kyle Handy says that consistency is the best way to gain a real estate agent’s trust and confidence. In his opinion, many real estate marketers lack persistence and that can lead to a disengaged audience. A lack of consistency applies to prospecting, marketing, follow-up, and email marketing.
Here’s a final tip from Kyle Handy: It’s better to communicate more often than not enough. At worse, the customer will unsubscribe. it’s better to over-communicate than risk not reaching out enough.
Add compelling, relevant content to your email campaigns. Offer new products. Be the first one out of the gate. Send updated property listings to your subscribers. Expand your contacts and network, in the top 10 markets. And an updated real estate agent email list is crucial. This will help you stay ahead in 2023.