The average attention span of a human being is 8 seconds. It’s a sharp decline from 12 seconds just a few years ago. Microsoft Research says that businesses need to create quality content that can capture their readers’ attention – in 8 seconds or less.
Facebook says that the average attention span for content is about 2 seconds. On a desktop computer, it’s about 3.5 seconds, and on mobile, it’s 1.7 seconds.
Do you see why brevity is so important? If you can’t deliver your message quickly and succinctly, you’re probably wasting your time because it won’t get read. Users don’t have the time or attention to read long content.
Smart brevity is a new communication strategy developed by Axios. Simply put; it’s saying more with less. Whether it’s a news article, message, email, internal memo, or ad, it’s more important than ever to make your content short and sweet:
- Prioritize essential news and information.
- Deliver your message in a concise and visual format.
- Long words and phrases slow readers down. Simple, conversational words speed up read time and comprehension.
- Keep content under 300 words and paragraphs between 1-2 sentences.
We’re going to follow our own advice and end this article now. After all, it’s all about smart brevity.