Real estate agents. They are the people that will sell your home and help you buy your next home. Real estate agents can also be a big market for people trying to do business in that industry.
In 2020, it was reported that there were about three million people with a real estate license in the United States.
The problem is that these people could be located all over the country. So, if you want to do business with the entire group, you might not know where to start.
Well, real estate agent email lists can be something that helps you get in contact with more people from that industry.
What is a real estate agents email list? What are the benefits of having this email list?
This is your guide.
What Is a Real Estate Agent Email List?
Before you can know the benefits of having this email list, you have to understand exactly what this is. Basically, a real estate agent email list allows you to connect with every real estate agent that is on that list by email.
The list is a collected group of email addresses that a business then uses to market to a specific group of people. In this case, it would be real estate agents.
Benefits of Having an Email List
Now that you understand what a real estate agent email list is, you can now learn what some of the biggest benefits of these lists are. Three benefits that you should be aware of are:
1. More Direct Communication
The first thing that an email list provides you is a way to get more direct communication with a real estate agent. Yes, there are other ways to communicate, but this is the way that you know that you or your business will pop up in their email notifications.
Let’s compare this to social media. If you are trying to advertise there, someone has to choose to follow your posts for them to be seen most of the time.
Yes, you can go the paid advertising route and have a video or post show up to them as sponsored. But then, they will likely scroll past that content, and you are going to have to pay a lot more money to get seen by enough users on social media.
With an email list, you can speak directly to real estate agents. Since you are trying to do business with their specific industry, your product or service is something that they are likely already going to have some interest in.
Now, it will be up to you to communicate what you can do for them and convince them that this is the best move that they can make.
2. Return on Investment
When it comes to email marketing, there are very few platforms, if any, that can top it when it comes to return on investment. This report says that for every $1 you put into email marketing, you can expect a return of $36.
That is a 3600% return on investment. So, imagine how much of a return you can get if you have an email list?
It is possible to improve your odds of getting this return with an email list because, with that, you are getting access to a lot more people than you had before.
Why is this the case? Because people are more likely to open an email than they are a social media post. With that direct communication that you have built up above, you already have people that have some interest in your product or service.
You can use that email list to have more people buy your product or service and generate more sales. Thanks to an email list that can get done a lot faster than trying to build one on your own or not working with an email list at all.
3. Target Marketing
When you have an email list, it is a lot easier to conduct target marketing than going about other methods. This is because when you have an exact list of everybody that this email is going out to, you know exactly who you are communicating with.
This means that you can tweak your marketing campaign based on their needs, and you can leave other things out that you know they would not like.
While not impossible, this is a lot more difficult to do on social media. The reason is that on social media, you are likely speaking to a much more broad audience. They may have a small interest in whatever your market or service is, but it is not likely to be as direct as an email.
For example, say you are a fan of the New Jersey Devils. You bring your girlfriend to a game that is a much more casual fan.
The girlfriend may go follow the team on social media and never think twice about them. As for you, since you are the one buying tickets and the one going to more games, you are much more likely to get emails about buying season tickets and other promotions that the team is doing.
Get Your Real Estate Agent Email Lists
These are just some of the benefits that you have when it comes to real estate agent email lists. You have the opportunity to get a bigger return on investment, the opportunity to do more targeted marketing, and to speak more directly with your potential customers.
Do you want your list of real estate agents? Message us to get started today.