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People everywhere rely on real estate agents to help them buy or sell their homes. This could involve upsizing or downsizing their current home, moving to a new city or state, or just finding a property that better suits their style.

As of June 2023, the National Association of Realtors reported 1,599,807 members. While this seems like a lot, not all real estate agents are created equal. To really stand out, you need to possess the qualities of a good real estate agent.

If you’re already working in real estate or you’re interested in becoming a real estate agent, keep reading below for more helpful information.

Good Communication Skills

Communication skills are one of the top qualities of a good real estate agent.  A successful real estate agent makes it a point to keep a two-way channel of communication open.

If a property that a client is interested in becomes available, it’s crucial to let them know as soon as possible. There’s nothing more frustrating than a real estate agent who doesn’t return phone calls and emails promptly. This makes clients feel like they’re on the back burner for someone more important.

94% of REALTORS® prefer to communicate through text as their main source of communication. At the same time, 92% stated a preference to communicate through telephone, while 90% preferred to do so through e-mail communication.

Good Listening

Another one of the top qualities of a good real estate agent involves the ability to listen to the client’s needs as well. After all, it’s your job as a real estate agent to find the perfect home for your clients. The best way to find out what they want is by taking the time to listen.

Maintain a checklist of your client’s top-ranked needs and wants. Keep in mind, though, that a client is likely to change their minds several times during the homebuying process. Be open to discussing these changes when they arise.


The home buying and selling process is dynamic. Things can turn on a dime. Clients can suddenly change their minds about their desired home needs based on trends and market demands.

When dealing with younger clients buying their first home, they will likely have different preferences for how they want the homebuying process to go. For example, data shows that as much as 99% of Millennial homebuyers will start their initial search online. So, your online home listings should be as detailed and up-to-date as possible.

With this in mind, a good real estate agent needs to meet the demands of the modern real estate industry. Adaptability allows real estate agents to stay flexible and accommodating for their clients.

Working Proactively

Clients and real estate agents know that the right property or the right homebuyer isn’t going to just magically fall into their laps. Making that match happen is the result of hard work behind the scenes.

A good real estate agent should be proactively calling potential buyers and communicating with existing customers. They must also make it a point to constantly chase new leads through real estate email marketing lists.

Keeping clients in the loop is paramount throughout the process. Instead of waiting for clients to call you for information, you’re one step ahead of the game.

Client-Centered Approach

Becoming a real estate agent means working tirelessly for the benefit of your clients. Yes, you get a healthy commission for a successful home sale, but you can’t push clients into buying a home they don’t love just so you can collect your cut.

Having a client-centered approach is one of the qualities of a good real estate agent for good reason. It shows you are committed to fulfilling their dreams and goals, not solely for the paycheck.

In return, happy clients will be more likely to recommend your services to friends and family members who may also be looking for a reputable real estate agent.


Integrity is one of the most vital qualities of a good real estate agent. Displaying integrity is essential for building trust between clients and realtors.

Buying or selling a house is an integral life event for many. Clients need to trust that you’re acting in their best interests. Agents with integrity adhere to these standards, ensuring that they conduct business in a lawful and ethical manner.

This trust can go a long way toward building long-term relationships and encouraging word-of-mouth referrals.

Market Knowledge and Negotiation Skills

Market knowledge and negotiation skills go hand in hand as qualities of a good real estate agent. Having market knowledge is an integral part of working in real estate. It enables you to keep up with:

  • real estate trends
  • property values
  • neighborhood dynamics
  • market demand
  • price fluctuations

With this market knowledge, a real estate agent can then use their negotiation skills in their client’s favor. A skilled real estate negotiator can maximize a property’s value and effectively reach a deal that satisfies both the buyer’s and seller’s needs.

Strong Networking Skills

Real estate agents can use networking to access valuable resources. They can work with other real estate professionals, lenders, and service providers to strengthen their existing networks.

Strong networking skills also relate to building a successful realtor email list. As a real estate agent, your realtor email database is the driving force of your real estate business. This is what you’ll use to keep in touch with past and current clients, as well as build new leads.

Email marketing can also be used to send regular market updates, including new listings or recent sales. This helps keep clients and prospects informed about the real estate landscape. Strong networking positions the agent as an authority in the market.

Elevate the Qualities of a Good Real Estate Agent with a Realtor Email List Today

There are many different qualities of a good real estate agent you need to consider to be a successful real estate agent. But the one thing you can’t deny is the power that effective email marketing can have on your real estate business.

With the Email List Company, you can access thousands of comprehensive and accurate email contact lists instantly and save time. We’re available 7 days a week, 365 days a year, to answer your questions.

If you’re interested in building your realtor email database, check out our real estate agent email list by state today.