Real estate marketing is one of the toughest and most competitive businesses on the net – and that was before the recession! Today, with inflation, recession, soaring mortgage rates, and overpriced homes, it’s even more cutthroat.
We found 5 unique ideas that will help you get noticed and cut through the clutter. We think these real estate marketing ideas will capture your audience’s attention and keep you ahead of the competition.
- Welcome Emails
The welcome email is an important way to introduce yourself to a real estate agent or broker. Be friendly, and get right to the point. Offer the agent something original and unique – like new listings from an exclusive source. Actionable, personalized emails like welcome emails are much more effective than the standard cookie-cutter variety.
- New Listing Tracker
Make sure you’re connecting with potential agents by keeping them updated with the most recent listings through weekly emails. Even if they have alerts for new listings from other sources, a real estate agent will devour any list they haven’t seen. Andrewrayas.com has one of the most up-to-date and comprehensive listing sites in the business.
- Value Added Content
Your prospects want anything that will lead them to a sale. Send them as much relevant information as possible. There’s no better way to convey your expertise than in an email newsletter packed full of relevant, helpful facts like changing market conditions, mortgage rate fluctuations, etc. They are also thirsty for real estate trivia, like the most expensive homes In Florida, what celebrities are buying, etc. Here’s an example: The 10 Priciest Zip Codes in America – And Who Lives There.
Real Estate marketing guru Kyle Handy states that consistency is a successful real estate agent marketer’s secret weapon. In his opinion, nearly all real estate agent marketers lack persistence. This lack of consistency applies to prospecting, marketing, follow-up, and email marketing.
It’s better to communicate more often than not enough. At worse, the customer will unsubscribe. However, it’s better to over-communicate than risk not reaching out enough.
- Invest in a Better Real Estate Marketing Email List
The Email List Company has the most up-to-date and comprehensive real estate marketing lists in the business. Their expert staff constantly monitors the market and updates their email lists. Their database is vast, with over 1,700,000 ++ current real estate and broker decision-makers segmented for pinpoint accuracy.
These tips will help you increase sales for your real estate email marketing, so you get better click-through rates, and email campaign reply rates. Supplying your subscribers with unique and relevant content is crucial for converting leads into clients.