Email marketing is one of the cornerstones of a successful marketing campaign. There are nearly 4.26 billion email users worldwide, making email one of the biggest audiences you can work with. Tracking and monitoring your key metrics is crucial if you want to get the best bang for your buck with email marketing.
So keep reading to find out how you can track and monitor key metrics to drive your success.
Why Do Metrics Matter?
When you’re building a niche audience like a chiropractor’s email list, you need to leverage the power of email. To do this you need to let the data drive your decisions.
Email marketing metrics are the numbers that indicate how well your campaign did. These metrics give you information about your campaign like the open rate, how many people clicked through to a website from an email, and the number of people that unsubscribed from your mailing list.
The goal of these metrics is to see how readers engage with your content. It shows you what content does well and where you can make improvements.
Open Rate
The open rate refers to the percentage of your mailing list that actually opened your email.
High open rates tell you that your email title and summary are compelling, or readers were anticipating your email. Low open rates tell you you need to make some changes. Experiment with your format, subject lines, and the tone of voice you use.
Your audience will determine the best course of action here. There isn’t an easy formula you can use to ensure your open rate increases. Try your best to step into your audience’s shoes and create compelling content you would open.
To calculate your open rate, you need to divide the total number of emails opened by the number of recipients and then multiply that number by 100. This will give you the percentage of opened emails.
Your open rate might be higher than you think! A good open rate is generally anything above 20%, so don’t get discouraged that you didn’t get 80%. If your open rate is under 20% you need to start playing around with different subject lines to find out what works best for your audience.
Click-Through Rate
The click-through rate is an important metric as it shows you how many people clicked on a link in your email. Your click-through rate is actually two metrics in one, as it also gives you more information about your open rate. If you compare your open rate and your click-through rate, you can see what percentage of the people that opened your email actually interacted with it.
The click-through rate is used to evaluate the success of your email campaign. Generally, a marketing email wants to redirect the reader to a website or product page. So by looking at the click-through rate you can see how well the email did its job.
To calculate the click-through rate, you need to divide the number who clicked on a link in your email by the total number who opened the email. Then multiply this number by 100 to get a percentage.
A good click-through rate is 3.5% and above. To increase your click-through rate, you need to make sure the content you produce is relevant and entices the reader to click the links. Consider the times you’re sending your emails as this can influence how people react to it.
Remember to create a good call-to-action to ensure readers know what to do next.
Unsubscribe Rate
The unsubscribe rate indicates how many readers have decided to opt out of receiving further emails from you. The unsubscribe rate is only calculated after a campaign has been sent out.
If you’re dealing with a niche group, then you need to make sure your mailing list audience is made up of the right people. If you’re sending emails out to just about anyone, chances are they’ll unsubscribe immediately.
To calculate the unsubscribe rate, you need to divide the number of people who unsubscribed by the number of successfully delivered emails. Then multiply this number by 100.
When it comes to your unsubscribe rate, you want to keep it as low as possible. Ideally, you want to aim for 0.5% or less.
To help keep your unsubscribe rate low, you need to look at how often you’re sending out emails and how relevant your content is. If you bombard readers with new emails every day, they might just become frustrated. You want to ensure you’re providing relevant and useful content to your readers that is easy to digest and act upon.
Chiropractor Email List Conversion Rate
The conversion rate tells you more about the number of subscribers that completed a specific action, like making a purchase or signing up for a newsletter. This is the most important metric of your entire marketing campaign as its a measurement of the goal of the campaign.
To calculate the conversion rate, you need to divide the number of people who took the desired action by the number of emails that were successfully delivered. Then multiply this number by 100.
Conversion rates are almost always low. A conversion rate of just 2% is considered good qn a successful campaign. If you’re not hitting the 2% mark, you need to change things up to entice the readers to complete the desired action.
Understand Email Marketing Metrics
Tracking and monitoring key metrics is the cornerstone of effective email marketing. When you’re dealing with a chiropractor email list, you need to pay attention to the essential metrics to ensure you’re providing valuable content to your readers. So go ahead and start tracking metrics today, and let the data be your guide to success.
Have you been searching for a high-quality marketing list with emails, addresses, and phone numbers? Contact us to get started building your chiropractor mailing list today.
