The digital marketing business has changed dramatically since we posted our Top 5 Email List Companies back in 2022. AI dominates the market now and every marketing company out there is selling some kind of AI tool or program.
One thing that hasn’t changed is the email list – the backbone of every email campaign. A human being, not an AI algorithm, can still help you find the best email list for your business.
There are important considerations to make before you buy a list – like how often is the list updated, validated, and verified? How big is the database? What is the accuracy rate? And most important – are the lists segmented into categories applicable to your business? You could get flagged or spammed if you don’t have a targeted list.
After researching and comparing stats and data, we came up with a new list of the top 5 best email list companies for 2023:
Constant Contact
Constant Contact, founded in 1995, has easy-to-use features that help businesses stay in contact with leads and customers. With powerful marketing tools and easy-to-use features including an AI text generator, and a drag-and-drop editor. There are plans suitable for large and small brands. However, Constant Contact is expensive and prices for packages may be too high for the average email marketer.
LeadsPlease
This is a reliable mailing list service that provides easy-to-use formats in excel and PDF files. It segments lists Into business categories as well as geography and count results. They take pride in the quality of their data and have an A+ rating with the Better Business Bureau. But customer service has mixed reviews; one customer said that she “hadn’t received the list after paying for it.”. LeadsPlease has been in business since 2008 and is based in Scottsdale, AZ.
The Email List Company
The Email List Company is one of the original mailing list services, and one of the best. You get targeted lists with pinpoint precision. Their high-quality lists are up-to-date and verified – with one of the best accuracy rates in the business. They offer real-time reporting & analytics with their email send service to maximize return on Investment and instant downloads so there’s no waiting.
You also get personalized service with the Email List Company. An actual human being will pick up the phone and help you, not a virtual assistant. Plus, they are less expensive than other providers. The Email List Company is located in Juno Beach, FL and has been in business since 2002.
LISTGIANT
LISTGIANT provides mailing lists for all US industries from a “best-in-class” marketing database of 280M consumers and 28M businesses. Their data lists are used to target sales leads across email, social media, Google, YouTube, telemarketing, and direct mail. They are giant alright – including a giant price. LISTGIANT is headquartered in Thousand Oaks, CA. and has been in business since 1988.
HubSpot
HubSpot is huge. They are the grandaddy of them all – the biggest developer and marketer of software products for inbound marketing, and sales, with over 7,000 employees. Is bigger better? Not necessarily. They offer so many features, plans, and packages – it can be a little intimidating. There’s no question about the quality – if you can find it. Some customers have been let down by HubSpot’s steep learning curve, complex user experience, and the baffling array of unnecessary features. But they do rank in the top 5. They are located in Cambridge, MA and were founded in 2006.
For more information about how we came up with this list, click here.
