First and foremost, you need an email list that is up-to-date. A current, verified mailing list Is essential in today’s ever-changing business world. In the car dealer business alone, there is a 46% turnover rate, and that’s not just salespeople, it includes most levels of management. Your sales manager a year ago might be at a different dealership today. An up-to-date email list helps you target decision makers who are on the job today.
You need an email list with a high accuracy rate. Email campaigns with high bounce rates and undeliverables are a red flag for service providers and your emails might get sent to the spam folder. Or the emails may not get delivered at all. Other names for bounced emails are “Non-Delivery Report” or “Non-Delivery Receipt” (NDR), [Failed] “Delivery Status Notification” (DSN) message, or a “Non-Delivery Notification” (NDN).
You need an email list with a reliable database. A database is an organized collection of data stored and accessed electronically.
Email list databases should be verified, validated – and segmented so you can target specific categories. A reliable database is the best way to reach your ideal audience with an email marketing campaign.