Ever since ChatGPT made its debut last year, email marketers and writers all over the world have been freaking out. “Uh oh, there goes my job.”
That’s because this revolutionary AI-driven program can produce high-quality well-written content, like text, copy, documents, essays, newsletters, press releases, and blogs. And it can do it in seconds.
The content is concise and easy to read, and it knows at least 95 natural languages. So, should email marketing writers start looking for another job?
“Not so fast,” says Lauren Jackson, a technology expert at the New York Times. She says that writers can co-exist with ChatGPT and leverage it to their advantage. They can use it as a brainstorming tool and writing aid.
The work of a chatbot is sometimes inaccurate and often of lower quality than a human writer, plus they often make mistakes — like the one that led to a $100 billion drop in Google’s cumulative stock market value when it appeared in an ad.
But it excels at formulaic writing tasks because it mimics text that already exists online. ChatGPT is good for completing first drafts of housing listings and other simple types of assignments.
ChatGPT can solve the blank page problem, too, says Cody Gough, a marketing professional in Chicago. “The worst thing in the world is opening an empty document. ChatGPT helps you start.”
The Future Of Email Marketing
World-renowned content expert Trevor-Indreck Lasn sums it up nicely:
My fellow wordsmiths,
It’s time to face the facts: ChatGPT, the shiny new AI language model, is here to take our jobs.
That’s right, folks, it’s time to dust off your resumes and start learning a new skill, because Chat GPT is coming for us. But wait, before we start panicking, let’s take a closer look at this so-called threat.
Sure, ChatGPT can generate written content faster than we can say “writer’s block,” but can it really replace the magic of human creativity and imagination? As a writer myself, I have to say that there are some things that Chat GPT just can’t replicate. Like the feeling of sitting down with a blank page and watching as words flow from your fingertips, or the satisfaction of crafting a perfect sentence that captures the essence of a story.
Sure, ChatGPT can generate content on any topic under the sun, but can it bring the same level of research, analysis, and insight as a human writer?
Can it capture the unique voice, tone, and style that sets us apart from one another? I highly doubt it.
And let’s not forget about the importance of human connection. Writing isn’t just about conveying information; it’s about creating a connection with the reader. It’s about eliciting emotions, sparking curiosity, and inspiring change. Can ChatGPT do all of that? I don’t think so.
So, my fellow writers, let’s not give up hope just yet. ChatGPT may be a shiny new toy, but it can never replace the artistry and soul that we bring to our craft.
As long as we continue to write from the heart and connect with our readers on a human level, we’ll always have a place in this world.
There you go, writers. Your job is safe as long as you can find a way to leverage ChatGPT, so it works for you – not against you. At least, for the time being.
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