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How do you cut through the clutter in an over-saturated market? How do you get your campaign noticed in a fiercely competitive platform where readers are bombarded with hundreds of emails each day?

A good subject line helps. This single line of text can determine if your email gets opened or not, and 47% of people surveyed say they open emails based on the subject line alone.

Here then is a list of proven winners and brand-new contenders that are certain to get your emails open in 2023.

New Subject Lines for 2023

“The next 2 minutes could change your life.”
“History is being made”
“For one of the best things in life, open now”
“Your patience has paid off”
“Sitting on the fence?”
“I Bet You Can’t Beat this”
“A Sneak Peek for the Select Few”
“Claim Your Fortune Now”
“The wait is over”

“Just announced… ____________ “
“BREAKING:  _________________”
“THIS JUST IN: _______________”
“DEVELOPING: _______________”

“You Don’t Want to Miss This, {Name of Person}”
“Last Chance to Save Thousands/Hundreds”
“Once in a lifetime savings end soon”
“New must-haves for your home.”
“Steal These Stock Tips”
“Deals you never thought possible.”
“Never Before. Never Again”
“Don’t Open If You Have a Weak Heart”
“Only open if you’re willing to question your beliefs”
“WOW! You need to see this”
“You do NOT want to open this”
“This email might cause your heart to skip a beat ”
“Discover what’s possible with.”
“Crazy idea”
“Question about your [process]”
“A quick question for you…”
‘A glimpse of what’s to come.”
“I’m not spam, I swear!”
“Without A Doubt”
“I just created a new tool/resource.”
“Are you interested in [topic]?”
“Can I pick your brain for a minute?”
“Quick question about [prospect’s company]
“They told us it was impossible”
“You’re invited”
“Hey, can you keep a secret”
“Not cool, man.”
“Are you a part of the 1%?
“Only the best for you, [name]
“Are you struggling with [pain point]? You’re not alone
‘One day left to get in on [offer]’
‘‘$[X] in the next [X] months?’

Provocative Subject Lines – 2023

“Confidential information attached”
“A Sneak Peek for Curious People
“A Sneak Peek for Strong-Minded People Only”
“Action Required”
“Get It Before it’s Gone”
“Flash Sale Alert”
“You ’Il Regret it If You Miss Out”
“Insane Price Drop”
“Bye Bye…”

“This has Never Been Revealed Before”
“A Sneak Peek for the Select Few”
“You Have an Unread Message.”
“Don’t You Love the Smell of Big Savings?”
“Do It For Him”
“Do It For Her”
“Once in a Lifetime Savings End Soon”
“You Are Not Alone”

Mysterious Subject Lines – 2023

“What About This?”
“How’s This?”
“Don’t Tell Anyone”
“It’s A Secret”
“Keep It a Secret”
“Can You Keep a Secret?”
“It’s Here”
“Look What We Did”
“Did You Receive This Message In Error?”
“Don’t Open This If You Have a Weak Heart”
“Secret Revealed”

Irreverent Subject Lines – 2023

“Please Don’t Open This”
“Here’s An Offer Elon Musk Would Like”
“Elon Musk Approved This”
“The First Email Made with Disappearing Ink”
“I Hope You’re Sitting Down”

Humorous Subject Lines – 2023

“This Email Is For Weak People Only”
“Your Butt Will Look Great in These Pants” (fashion)
“Put Your Clothes Back On. (fashion)You Look Better With Clothes On” (fashion)
“For Greedy People Only”
“This Doesn’t Suck”
“I Promise this doesn’t suck”
“Not Another Damn Email”
“Special Offer For Unhappy People “

Personalized Subject Lines – 2023

“Hey {Name}, We Picked These For You
“A Special Offer Just For {Name}
“We Made it for You, {name.}
“Hi, [name], Quick Question for You
“Hey {name.} We Think You’re Going to Like This.”
“Pssst {name} This is Only for You”
“Peter Said I Should Contact You.”


“Only For You”
“Don’t share this Email”
“Exclusive Offer For A Limited Time”
“For Under 30 People Only”
“Please Don’t Show this Email to Anyone”

Thanks to HubSpot, RingCentral, and Uplead for some of these lines, and thanks to the staff at the Email List Company for putting it all together.

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