The number of emails that will be sent in 2022 is estimated to be 4.1 billion – that’s not per year, that’s per day! In order to cut through the clutter and get your email noticed in a crowded inbox, it’s a good idea to keep up with the trends.
Clean Your Data
“Approximately 30% of an email database becomes obsolete in a year.” – ZeroBounce
Data decay or degradation is a major problem now. So, it’s important to clean your database frequently or your email could go into the spam folder. Email list cleaning has always been important, but it’s even more important in 2022.
Write Better Subject Lines
You spend a lot of time on your emails. What good is it if the email doesn’t get opened? A captivating subject line helps. This single line of text determines if your email gets opened or not, and 35% of people surveyed say they open emails based on the subject line alone.
While email campaigns should focus on product content, you can also add user-generated content like photos of happy customers and reviews from happy customers. Reviews are important. Approximately 70% of all consumers base their purchasing decision on reviews and ratings from other users
Get More Personal
The more you personalize your email, the more the customer becomes interested in your email. Personalize your subject head and your content by adding the prospect’s name or their company’s name. Personalization can improve open rates by up to 26%.
Combine Your Email Marketing with Other Platforms
An email campaign is more effective when combined with other channels like social media, SMS, YouTube, even traditional mediums such as radio, print, and TV – if it’s within the budget.
Apple lets you try out clothes with an augmented reality experience on their iPhone. Android phones are not far behind. This helps merge the gap between a traditional brick-and-mortar buying experience and the Internet.
People are attracted to things that are different. This goes for emails as well. Interactive emails are a good way to stand out from the crowd. Interactive surveys, questionnaires, games, polls, reviews, Q & A’s, and CTA buttons will help your emails performance.
“81% of people check their emails using a mobile device”
Today’s smartphones give users much more speed and functionality– and screens are a lot bigger now. Make sure your email has a mobile-friendly design. Leave plenty of white space to improve readability and keep load times short.
Content is Still King
Don’t forget the message when you try to craft your email so it’s better.
Keep it short and simple. Keep it crisp and easy to understand. Graphics are important, too. 75% of marketers receive a higher ROI when visuals are in the content.
“Only 8% of consumers trust brands to keep their personal information safe.”
With new privacy concerns and data regulations, marketers will have to come up with new ways to track data. Last year, Apple launched new features to help customers control how their data is shared with companies. It will be more difficult now for marketers to track customers and click-through rates.
Email marketing is changing every day. If you want to keep up with this dominant marketing tool, you’re going to have to adapt and change, too.