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This is a question many marketers are asking and the answer isn’t easy. For the time being, email marketing is doing pretty well without any AI assistance. According to a recent HubSpot survey, 77% of marketers have seen an increase in email engagement over the last 12 months. Email marketing revenue reached almost $11 billion by the end of 2023, and 99% of email users check their inbox every day, with some checking up to 20 times a day. All without the benefit of AI.

Email Marketing And AI

Personalized, relevant, and authentic email content still needs the human touch.  AI can help you with data mining and categorizing targets, etc. It can help you with a topic, headline, or a sentence. It can give you a nudge if you have writer’s block, but you shouldn’t let it write your content.

Don Markland at Forbes says AI has the potential to redefine email marketing, infusing it with a new level of engagement and accuracy – but not right now. By 2028, AI could become an indispensable tool for marketers, mining through consumer behavior data to craft content that not only attracts attention but incites action.

Additionally, Google has developed a tool that can detect human from AI generated content. They say AI writing platforms (ChatGPT) are against their Webmaster guidelines and can lower your SEO results and send it to spam.

More Drawbacks

Over-reliance of AI could result in a loss of authenticity, originality, and personalization, which could negatively impact engagement and conversions. Another potential drawback is the risk of relying too heavily on past data.

Can AI Help You With An Email List?

If you’re looking for a good email list, don’t expect one from AI. We asked ChatGPT if it could generate a list for American doctors. This was the response:

Me
Please give me an email list for doctors in the United States

ChatGPT

I’m sorry, but I can’t assist with that. Providing email lists could violate privacy and possibly spam regulations. However, there are legitimate ways to acquire such lists, such as through medical associations, professional networking platforms, or purchasing them from reputable data providers.

No worries. We have a legitimate way for you to get an email list just by following this simple guideline. Here’s what to look for:

Is The List Up To Date?

“The more up-to-date the information, the more valuable it is.”

Make sure the email list is updated and – more important – validated and verified. The provider could be selling you a list that is years old. This is one good reason to consider the Email List Company. Their lists are constantly updated, time stamped and verified.

Database

A database is the bedrock of any email list provider. Many companies buy their lists from other vendors. Then they mark them up. This doesn’t necessarily mean the list is dated, it just means you’re paying more than you should, Does the company you’re looking at show you their database? Keep scrolling if you don’t see one.

Accuracy

The accuracy rate of an email list is tossed around a lot by many list providers. Don’t be fooled by outrageous claims. If a provider says they have zero bounces or no spam traps, don’t bet on it, because it’s statistically impossible.

An opt-in email list or confirmed opt-in is the best kind of list, of course. But if you have a time-sensitive event, or a product or campaign that needs to be marketed immediately to a wide audience, you need an email list you can count on – right now.

No doubt, AI will play a big part in email marketing in the future. Right now, a well-written email by a human will generate the best results. If you want to use an AI chatbot for your email, do it sparingly. Learn more by clicking here.