As of 2020, there are more than 4 billion email users worldwide. Needless to say, email marketing is one of the most effective marketing strategies around simply because there are so many people who use their emails on a regular basis. If you are struggling with real estate marketing and don’t know what to do, it will likely help to get into the realm of email marketing.
But where should you start? What should you try when email marketing and what should you avoid? Keep reading and learn more about using real estate marketing plans involving email marketing.
What You Should Do When Using Email Marketing
The first thing you should do when email marketing is set a goal for yourself. If you don’t have any goals, you will find that it will be hard to stay motivated and track your progress. There are many goals you can choose from.
For example, you might have the goal of bringing more traffic to your real estate website. Or, you might have the goal of making a certain amount of money once you bring in more traffic. Or, you might have the goal of boosting your brand awareness.
Whatever the case, you should think about what goal or multiple goals you want to achieve with email marketing. Once you do that, it will be much easier to form other goals around your main goal. The goal for most people is to attract as many potential customers as possible.
This is a clear measure of success since the more people are interested in what you have to offer, the more likely you will be to succeed at your goals. Another thing you should do is figure out what types of emails you want to send out to your email subscribers. For example, do you plan on marketing a certain product or service in your emails?
The Details
Or do you want to offer special deals to attract more business? There are many ways to market when you use email marketing. Before you choose a type of email to send out, it is best to understand your target audience.
For example, your audience might already be interested in spending money on a certain product or they might want to learn more about real estate and so on. Whatever the case, you should craft your emails to resonate more with your target audience. That way, your emails will be far more effective and your audience will be far more likely to click on them rather than delete them without reading them.
Starting with a welcome email is always important. When you have an email list and you send out emails to people for the first time, you won’t immediately want to jump into the marketing aspect of it. This is often considered unattractive and can be seen as overeager.
But if you start with a welcome email for your new email subscribers, your audience will start to develop an attachment with your brand. After that, you can start to focus more on the marketing aspect of your emails.
What You Shouldn’t Do When Using Email Marketing
Now that you know what to do when sending out marketing emails, you might be wondering what you should avoid. To start, you should avoid spamming your email list with emails. Some people have the impression that the more emails are sent out, the better, but this is not true.
Put yourself in the shoes of someone receiving these emails. Getting an email a couple of times a week is just fine, but if you keep getting emails every day or even several times a day, this is not something that you’ll be able to tolerate. These frequent emails will only fill up your email inbox and will serve as an annoyance to you.
You certainly won’t have the time to read through all the emails either. For that reason, you should avoid sending out too many emails. Instead, it is best to keep the emails moderate throughout the week.
That way, the people on your email list will receive your emails often enough so as to not forget about you but not so often that the emails become an annoyance. You should also avoid using too many pictures in your emails. Of course, this doesn’t mean that you should stop using images entirely.
What You Need to Know
A few images here and there can actually be quite helpful for entrancing your readers. However, too many images in one email can be a pain to deal with. The reader will need to scroll through several images just to keep up with the actual content of the email.
In some cases, too many images might even ruin the structure of the content and make it impossible to read. For that reason, you should keep any images to a minimum. You will also want to remember to have a call to action (CTA) at the end of every email.
If you forget to add one, your readers will simply click away from the email after reading it which won’t help you very much. But if you add a CTA to promote a service or product, your readers will be far more likely to perform an action that can help your brand grow.
All About Real Estate Marketing
Real estate marketing can be hard if you don’t know where to start, but email marketing can certainly help. Email marketing will allow you to reach countless people and market your message to them with different types of emails.
If you want to know more about email marketing and email lists, click here.
