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There are advantages and disadvantages for both of these business tools. An organic email list is a list you build from scratch – a paid list is one you buy. While an organic list has a seemingly endless list of pluses, the technology with a paid list is so advanced now, it makes you stop and think. We’re going to put an end to this age-old question once and for all.



An organic email list is an email marketing strategy using organic methods like
 lead magnets or incentives, and landing pages to encourage new sign-ups, and then onboarding users to your email list. People on your email list are there because they found you and decided to sign up themselves. This is the best way to optimize your email list because you are guaranteed subscribers who will be receptive to your campaigns.

Better deliverability: Your email campaigns won’t be landing in spam folders because they opted-in and will be receptive to your content – as long as the content is relevant.

Higher-value leads: Subscribers on your organic email list are already interested in your business, and that makes them more valuable than leads on a paid list.

Higher open rates: The success of your email list depends on how engaged your list is. Organic leads have higher open rates, which generate a more engaged and healthier email list. 


For all the advantages of an organic email list, there are just as many reasons – if not more – to buy a paid list. But not all paid lists are the same. You need to shop carefully before you make your purchase.

Faster growth: Building an organic email list takes time and effort – weeks, maybe months – and time is money. Do you really have the time and energy to do this? With one click, you can go from 0 subscribers to 10,000 subscribers in an instant with a good paid list.

Highly Targeted Accuracy: Although paid lists are not as accurate as organic lists, you can still target your audience effectively with a list you buy. There are a few stand-out providers offering high-quality lists that are up-to-date and verified.

Segmented Lists: Paid email lists can be segmented into specific categories, so they reach users more directly and intelligently. Some providers like the Email List Company can custom segment your list specifically to your needs.

According to Lyris’s Annual Email Optimizer Report, marketers who use email segmentation have a 24% higher open rate. Subscribers want  content that is relevant to their likes and dislikes – and it can create a seamless customer experience.

Expand Your Audience:

You can build, expand, and monetize your email list exponentially with one that you buy. This is the real beauty of a paid email list over an organic list. You may get some opt-outs, but it is worth it in the long run.

In conclusion, we recommend a paid email list that checks off all the boxes. The Email List Company checks off the boxes and it is more affordable than the mega data list providers out there. Plus, you can migrate your organic list with one of their lists  – that way you get the best of both worlds.

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