There’s more competition than ever today in email marketing. It’s tougher than the last stretch of the Grinding Stone Enduro in Arizona. Over 333 billion emails are sent out each day. That’s 3.5 million emails a second! The average person receives 120 emails a day. And if your emails suck and they’re going straight to the trash bin – here are some ways to keep them out of the junk yard and get ahead of the pack.
Customer Appreciation Emails never fail. They are retention emails thanking your reader for purchasing your product or service. You want to flatter and thank them for making a smart decision. This feeds their ego and who doesn’t like that?
Special Event Emails are always good ways to get your email open. You’re personally writing to them, and they appreciate that. Emails like anniversaries and birthdays will get open 32% more often than a something generic or boring. Write a subject line that ties in with cars: “Like a classic bike, you’re getting better with time.”
Personalization. Using personalization in your email campaigns is a great way to keep your customers engaged. Personalization can improve open rates up to 26%. This borrows from our first two categories- customer appreciation and special events – it is basically a reiteration.
Interactive Emails. Interactive emails allow the reader to participate in the email – it lets them click a feature or visual and interact with the message. This is a growing trend especially in motorcycle email marketing and it increases engagement dramatically. For example: Click here to ride the new Kawasaki Ninja 650.
Finally, an updated Email List will do the trick. There’s a lot of turnover in the bike industry so you may not even be reaching your intended target. You should update your list every month and replace it every year.