Email marketing remains the most impactful and cost-effective way to reach new customers, grow your product and increase your conversion rates. The real beauty is that it also builds relationships with potential customers. That said, writing a good email is essential.
What’s interesting about emails that drive more results is that they don’t have to be professionally designed. Plain text emails sometimes have better results. If you want to write a compelling email that drives more results, keep scrolling:
1) Subject line
A subject line is the gatekeeper to your email. No one gets past it unless it’s catchy or provocative enough for readers to click it.
Vikas Bhatt from only-b2b.com says that emails drive more results when they have a subject line that’s clear – and then – catchy.
Subject lines that are catchy and quirky have a higher rate of getting read. These emails are mostly aimed at creating brand awareness or building a relationship. They don’t necessarily sell but they entice visitors to take action like visiting your website, downloading a paper, or reading a new blog post. Click here for examples of some catchy subject lines.
2) Keep Your Content Short & Sweet – and Actionable
Keep your email as concise as possible and get right to the point. You can do it with bullet points or images to break up the text. Make the design easy to navigate. Mailchimp says that if an email is shorter and includes images, the recipient will be more likely to actually read through the entire thing, rather than just skimming it. Your email should be less than 100 words – 50 words is perfect.
Your lead-in sentence needs to be as compelling as your subject line. This sentence will segue into the offer or hook in your email campaign. Make your offer or hook better. If you were offering 10% off, make it 15%. Spy on your competition. Offer something better. Check out this guide for tips: How To Spy On Your Competition Online
Add urgency. Get right to the point. Keep it simple. Keep it short. Your email should be between 25 to 75 words. A shorter email always has a higher response rate. The key is to keep content short, engaging, and actionable.
3) Get Personal
Personalized marketing drives growth: 93% of companies with “advanced personalization strategies” saw revenue growth, according to behavior expert Jennifer Clinehens. And personalization drives long-term customer value.
So, get personal when you write your email. It’s worth the time and effort, and you can do it by simply adding a person’s name to an email and/or a subject head. You can expand your email personalization with birthday notices, anniversaries, location personalization that mentions events where they live, and loyalty offers.
4) Proofread & Test
One of the biggest mistakes marketers make is not proofreading your email before clicking send. Take some time to check for spelling and grammar mistakes, as these can reflect very badly on you and your business. Grammarly will proof your text for free if you have questions about your text.
Face it, you’re going to have trial and error before you can nail down an effective email. Writing emails is a learning curve, so be ready to do some A/B testing. which is simply comparing one variation of an email with another.
5) A Killer Email List
Now that you have a well-written email, you need a well-organized email list. One provider that will help you drive more results is The Email List Company. They segment prospects by business categories and locations for pinpoint accuracy.
These are just a few ways to write an email that drives more results. Contact the results-driven experts here for additional tips and advice.
