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It’s a no-brainer. Email marketing is getting more competitive every year, and an email marketer needs the best and most advanced tools in order to survive and thrive. That includes an email list. But not all email lists are the same. Out of the hundreds of email list providers out there – only a few are worth your time and your dime. We made a short list of what to look for, so you can pick a good list and get off to a rip-roaring start in 2023.

Steps to Select A Good Email List


How often is the list updated and – more importantly – validated and verified? Does the email list provider have a time stamp? These are important questions to ask. The provider could be selling you a list that is years old. That would make it obsolete especially in today’s fast-moving, ever-changing economy.

A time stamp, date stamp, or code adds value to your purchase. Very few companies go through this rigorous process to prove that their lists are up to date. This is one good reason to consider the Email List Company. Their lists are constantly updated, and they have a time stamp on all of them.


A database is a foundation- the bedrock- of any email list provider. Many companies buy their lists from other companies. Then they mark them up. This doesn’t necessarily mean the list is dated, it just means you’re paying more than you should, Does the company you’re looking at a show you their database? Keep scrolling if you don’t see one.

The Email List Company provides a documented and verified database along with every list they sell. Plus, you can download it instantly. There’s no waiting around because – as every marketer knows – time is money, Also, they are transparent about their sources. The Email List Company utilizes Google My Business, phone confirmation, organization site data, web index data, and more, to verify their database.


The accuracy rate of an email list is tossed around a lot by many list providers. Don’t be fooled by outrageous claims. If a provider says they have zero bounces or no spam traps -even if they guarantee it – don’t bet on it, because it’s statistically impossible. If they advertise highly targeted emails – this is a subjective claim and hard to prove. A 95% accuracy rate is a good quantitative number you can count on.


Buyer Beware. Watch out for exaggerated claims – in other words, flat-out lies. Does the company say they have a 98% or 100% accuracy rate? Does the email list provider you are considering say they have 100 million business profiles? 300 million verified emails?  Well, as of 2022, there were only 31 million small businesses in the United States, according to the Small Business Administration. So, if it sounds too good to be true, it probably is.

An opt-in email list or confirmed opt-in is the best kind of list, of course. But if you have a time-sensitive event or a product or campaign that needs to be marketed immediately to a wide audience, you need an email list you can count on – right now.

So do a little homework. You’ll see for yourself how the Email List Company checks out and how it will help improve your sales and ROI in 2023.

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