Email marketing is more competitive than ever. Over 293 billion emails are sent out every day. There are over 4.2 billion email users, and the market is ferocious. It’s harder than ever to cut through the clutter and stand out from the crowd. So, how do you get noticed? How do you increase your sales through email marketing in the endless sea of emails? Here’s how…
1) Personalize Your Emails
Email personalization is a great way to improve the open rate of your email campaigns. Epsilon Research says that 80% of customers are more likely to purchase from a brand that provides a personalized experience.
Personalize your content – Include your prospect’s first name in the subject line or include their company name. Or the name of their city or state. Share some of your personal experiences. But don’t overdo it. Overusing names will irritate your customers and damage your reputation.
2) Segment Your Subscribers
Another way to increase sales through email marketing is to segment your email list. This targets your users more directly and intelligently. Research shows that segmented lists have at least a $1.90 uplift per customer.
According to Lyris’s Annual Email Optimizer Report, marketers that use email segmentation have a 24% higher open rate. Subscribers want content that is relevant to their likes and dislikes – and it can create a seamless customer experience. Properly segmenting your lists will maximize your customer engagement.
3) Send Mobile-Friendly Emails
“46% of emails are now opened on mobile devices, making it as much a mobile channel as anything else—and putting the pressure on marketers to ensure that the campaigns they’re sending resonate effectively on both platforms.” – HubSpot With this in mind, your emails should always have a mobile friendly design.
That means you should design a message with a smaller screen and use a single column of content with larger font size so that emails are easy to read. Plus, you need bigger, and more user-friendly call-to-action buttons.
4) Free Giveaways
Promotional giveaways are great ways to increase sales through email marketing and increase your number of subscribers. Many subscribers are willing to give you their email address in exchange for a freebie. You can give anything away – templates, e-books, tools, hats, shirts, etc. The more valuable the item, the more click-through rates you will get. Learn more about freebies here.
5) Invest in A Better Email List
A good email list is the foundation of your email campaign. You can merge your list with a new, up-to-date, verified email list from a reliable provider. We recommend the Email List Company because it breaks down prospects by the state for pinpoint accuracy and it’s the most trusted marketing list company in the business.
These tips will help you increase sales through email marketing, so you get better click-through rates, email campaign reply rates, and better ROI. Contact the experts at Octane Online Marketing for help or if you have any questions.