In the real estate world, getting local agents’ contact details is like unwrapping a chocolate bar to find a golden ticket.
Inside, the opportunity to market your small business to thousands of potential buyers – all in a single click of the send button.
That’s the dream – but the reality? It can often seem like a distant dream. Building a targeted email list can be more challenging than it looks.
In this guide, we’ll peel back the foil to show you some of the best tried-and-tested strategies for capturing real estate agent email addresses. Read on to learn more.
Attend Networking Events
Attending local networking events is an excellent way to meet people in your industry. So, if you have some real estate events near you, why not book a place?
You will have ample time to speak directly to realtors and connect with them. It’s an easy way to ask for their email address so that you can stay in contact.
Face-to-face interactions are always the best way to build rapport with a new lead, so it’s a highly effective marketing method, even in the era of digital marketing.
You’ll establish trust, which is an essential step in winning the business of any real estate agent.
When you’ve attended an event, always follow up with those connections. Arrange a follow-up call or drop them an email.
Build a Social Media Presence
Social media is often considered a way of broadcasting to the masses. Still, it’s equally good at networking one-to-one. When building an email list, you can try both approaches.
The broadcast method means building a large following. Choose social media platforms with a solid real estate presence, like Instagram and LinkedIn.
Begin creating valuable content that will appeal to your target audience. And use some paid ads to promote your account if you need more followers.
Once you start seeing some engagement, create an offer for real estate businesses, like a free industry guide.
Promote this on your social media account as a link to a landing page, and use it to ask for their email address in exchange for the freebie.
The networking method is more personal but takes time. Use the direct message facilities on social media platforms to start conversations with real estate businesses.
A quick message introducing yourself is all you need, and you can follow that up with an offer or an invitation for a call.
Try Paid Advertising
If you want to reach a big audience fast, paid advertising is one of the most effective marketing strategies. It’s efficient and easy to scale, and you can target your ads to any specific audience – including real estate agents.
To begin running ads, choose the most suitable platform for your niche. LinkedIn, Google, and Facebook are all proven to perform in advertising but focus on the one where your real estate audience is most active.
Tailor the benefits in your ads to speak directly to real estate professionals. You’ll need to carry out some research to do this effectively.
You’ll also want to test different ad copy and design to see which gets the highest conversion.
When advertising, use advanced targeting options to narrow your audience by business type and geography. The latter is crucial if you are only targeting local agents.
When running the ads, take visitors to a landing page to collect their email addresses. You’ll need a lead magnet to do that.
Try Connecting With Real Estate Agents on Forums
Forums and online groups are excellent ways of connecting with real estate agents. You stand a high chance of connecting with the right professionals since these groups are often specialized.
Agents often visit these groups to seek information and share advice, so make sure you join in.
Use it as an opportunity to show your authority and knowledge in what you do, and you’ll grab the attention of your target customer.
There are many niche forums in the real estate industry, or you can look on places like Reddit, LinkedIn, and Facebook groups.
Some of these groups will allow you to directly message members, so you can use that as an opportunity to capture email addresses. When joining groups, always give plenty of value and don’t over-pitch.
Use Your Website
If you have a website and get regular traffic, there is much you can do to improve the design to boost your realtor email list.
First, add a splash page with an offer to get email addresses from new visitors. Secondly, add a popup after a user has browsed your page for some time.
Again, this should include an offer tailored to your audience, like a real estate industry report. You could also have a dedicated page offering downloadable resources in exchange for an email address.
Always check your analytics to see what strategies get the best conversion rates. It will help you tweak your website and improve your email list building.
Remember to work on getting relevant traffic to your website, too, such as adding blog posts about the real estate industry.
Buying an Email Marketing List
Buying a pre-made list from a third party has the advantage of speed. It means you can cut out much of the marketing efforts to build a list and begin selling your products and services to your target audience.
Look for lists that are specialists in real estate data, as you don’t want to buy an email list of contacts that aren’t relevant.
Our list services at The Email List Company offer local lists by state, and we are highly trusted in the industry.
When using pre-prepared lists, consider how you will pitch your product or service to this audience. Focus on excellent copywriting that will grab their attention when you land in their inbox.
The Fast Way to Obtaining Real Estate Agent Email Addresses
There are many ways to get those valuable real estate agent email addresses. Yet the quickest and most successful way is to use a list that’s already there.
Take that next step now. View The Email List Company’s real estate lists by state. Choose the one that’s local to you, and launch your product or service without delay.