Architecture isn’t just about designing homes and buildings. It is much more demanding – including stress, structure, form, function – and a lot of math. An architect marketer has a demanding job, too. Technology is always changing, trends and topics are elusive, and competition is fierce. We made your job a little easier with an actionable list of tips so you can stay on top of the architect marketing business and get ahead in 2023.
START WITH A STRATEGY
Before you write your email, you should define your goals. You do this with a strategy. What is your immediate goal? What do you want to achieve? What are the main points you want to address? How can you engage your architect prospects? And how can you do it concisely, and effectively?
Are your email campaigns optimized for mobile? More than 75% of email campaigns are opened on a mobile device first, so if you were thinking desktop, reverse it and think mobile. Make a “long scroll” email that fits a mobile user’s proclivity. Mobile-friendly design means your email campaign is created with smaller screens in mind. Provide plenty of white space to improve readability. This gives you a safety net for your design, plus leaves room for finger-friendly navigation.
Keep load times short: long load times cause readers to leave your email. Big images are the main reason file sizes are slow to load, so remove images entirely or keep your image sizes down.
WRITE A BETTER SUBJECT LINE
A subject line will determine if your email gets opened or not, and 47% of people surveyed say they open emails based on the subject line alone. Create a sense of urgency, pique their curiosity, get clever, use humor, and personalize it. Check out this article: How To Write a Better Subject Line
Keep your message short, simple, and actionable. Your lead-in sentence needs to be as compelling as your subject line. This sentence will segue into the offer or hook in your email campaign. Make your offer or hook better. If you were offering 10% off, make it 15% off. Spy on your competition. Offer something better. Get right to the point. Keep it simple. Keep it short. Get personal. Personalized emails can increase conversion rates by over 15%.
Personalized marketing drives growth: 93% of companies with “advanced personalization strategies” saw revenue growth, according to behavior expert Jennifer Clinehens. And personalization drives long-term customer value.
You can get personal by simply adding a person’s name to an email and/or a subject head. You can expand your email personalization with birthday notices, anniversaries, location personalization that mentions events where they live, and loyalty offers.
INVEST IN AN ARCHITECT EMAIL LIST
A good up-to-date email list is the foundation of your email campaign. You can migrate your own list with an updated, verified email list from a reliable provider. You’ll get a high-quality list of architects with a current database that targets your audience with pinpoint accuracy.
We recommend The Email List Company because it segments prospects by business categories and locations for pinpoint accuracy. Plus, it has been a trusted source for marketing lists for over 20 years.
These are just a few of the many tools an architect marketer needs to design a winning campaign and improve sales and ROI.