Client Emails for Chiropractors : The average person that works receives more than 100 emails per day.
If you are sending emails to clients and potential clients, you need to make sure your email stands out. If it doesn’t, you are unfortunately going to join the trash bin with many of the other emails that person gets every day.
But how do you stand out? What can do you to make your chiropractor marketing even better than it already is?
When it comes to sending client emails, there are a few marketing tips we have to make sure that your reader gets to the call-to-action rather than having you end up in the trash bin.
Read on to learn more about this!
Client Emails for Chiropractors
Create an Impact in the Subject Line
One of the most important things you can do when sending client emails is to create an engaging subject line.
This is the first thing that a person will see when they receive an email in their inbox.
If it doesn’t stand out to them, this is when your email will most likely end up in the trash. If it does stand out to them, then you do have a chance that they will open up the email, read through it, and do whatever your call-to-action says to do. This is what you want to happen!
So how do you create a strong subject line? Here are a few tips:
- Keep it short and to the point
- Leave a question in the recipient’s mind
- Reflect the contents of the email
- Make sure it is attention-grabbing
- Personalize it with your recipient’s name
To figure out what subject lines do the best for you, you can try A/B testing. This is when you create two different subject lines and send it out to see which subject line performs better based on openings and time spent on the email.
Personalize the Message
If you get someone to open the message, you have gone through the hardest part.
Now to continue to grab their attention, you will want the message to be personalized. This means that you should start with their name. You can easily automate this with different programs so that you can send out a mass marketing email that still sounds personalized.
In addition to placing their name in the email body, you will want to make sure that you are pinpointing their interests. Are you discussing their pain points when it comes to dealing with doctors? Are you hitting the nail on the head about how frustrating it can be to have back pain?
By hitting on these pain points, you will be more likely to generate a lead or have someone continue reading through the email because you have their interest.
Keep It Brief
Just as you should keep the subject line of the email brief, you should also make sure that the entire email is brief.
There is no need to include fluff in the email. Keeping it short and sweet and to the point is your best bet.
Your clients are most likely pretty busy people, so making sure your message is easy to read will mean that they are more likely to read the entire email and potentially do what you ask at the end of the email.
Use short paragraphs, bullet points, and headings to break the content up and make it more readable.
There is no point in sending emails without value. This can actually do more harm than it will good.
Make sure that your email provides something of value to your client. This could be useful information, resources that they may like that have to do with back pain or neck pain, or even a special offer.
You could consider offering a promotion to clients who refer your chiropractic office to other potential patients. This will incentivize people to forward your email and hopefully get you new clients!
Whenever you send an email to clients, you should always have them in mind. Ask yourself how you can solve their problems and how this specific email will help them in the long run.
If you don’t know the answer, it is probably best to delete that email and start over.
End With a Clear Call-to-action
A call-to-action is a statement or question that requires the client or customer to do something.
This could be asking your client to schedule a call to ask questions. It could be linking something to book an appointment or free consultation with a chiropractor to get them into your office.
Whatever your call to action is, you want to make it simple and easy. It should be straight to the point.
The more complicated you make a CTA, the more difficult it is going to be for clients to do it. When this happens, they most likely will overlook it and your CTA will flop.
Creating Client Emails for Your Chiropractic Practice
If you want to grow your practice, you don’t want to overlook the importance of email marketing. Email marketing is vital for chiropractor marketing.
With these tips above, you will be able to grow your practice exponentially through your email marketing campaigns. From ending with a clear call-to-action to making sure your subject line stands out, you have all the tips and tricks of the trade.
Ready to grow your list? You can check out the lists that we have here to help you grow your practice! We have the best marketing lists out there.