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If you’re a marketer, you know that an email list is an essential business tool. But do you know how to build one that works? Here are a few ways to help you build a powerful business email list that will generate leads and increase sales.

1) Loyalty and Referral Programs
These are some of the best ways to build an email list. Define and identify your best customers and offer rewards, or bird dogs, so they bring in new subscribers. Customer referral programs and send-a-friend programs are a staple at a car dealerships. There’s no reason you can’t do the same thing when you build your email list. Learn more about strategized customer loyalty programs here.

2) Build an Email List Using Social Media
Social media marketing is one of the best ways to drive traffic to your website and gain more subscribers. Strategies like embedded signup buttons on social sites are easy and effective. Facebook and Instagram let you put a “Sign Up” button on your profile. Plus, you can share posts and invite people to join your email list on your social media page.

3) Giveaways and Contests
Social media sites make your business more reachable and interactive. Include quizzes and polls that generate user engagement. By promoting a contest, giveaway, or limited-time special event, you can drive traffic to your website, and invite followers to opt-in to your email list.

4) Gamification
Gamification can capture a person’s interest and add to your opt-ins. It creates real value for you and your customers, and helps you build a better email list. You can give users rewards like discounts or coupons. Gamification are very effective ways to drive traffic and build an email list.

5) Email newsletters
Email newsletters on your social media accounts or your email signature are more good ways to build an email list. If you have a following on Facebook or Twitter, you can use those connections to build up your list.

Content is important. Make the article interesting and relevant. Use humor if possible. Include a link to your email signature — that link can go right to your email newsletter, or it can be a link to your blog or landing page with a email subscription CTA – like a subscribe button on the bottom of article.

You can make a faster email list by purchasing one and migrating it with the email list you are building. Contact the experts at The Email List Company and they will show you how to build a business email list or migrate it with a targeted email list that you purchase.

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